Chipotle restaurants are already fairly well known for their ethical business practices and their motto, “Food With Integrity.” In their own words, “food with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers.” So it is no surprise that a company like this would be putting out a web series aimed at exposing the twisted and dark world of factory farming and industrial agriculture. Titled “Farmed and Dangerous,” the show will consist of four 30 minute episodes and it will premiere on February 17th, 2014.
The series will follow character Buck Marshalls (played by Ray Wise) in his effort to sell petroleum-fed meat, from the unsustainable and unethical company Animoil, to the public. The problem is, these black pellets of crude oil being used as animal feed are also causing the cattle to spontaneously combust. When a young farmer who is committed to better farming practices leaks the footage, Animoil has a potential press-related crisis to deal with.
“Farmed and Dangerous” is meant to strike large emotional chords- it’s not about selling burritos.” – Daniel Rosenberg, of the show’s production company, Piro
The restaurant is never mentioned throughout the whole series, but it does clearly state that factory farming is a bad thing. Because of this, it is up to the viewer to make the connection to Chipotle’s ethical business practices. I for one don’t eat meat, but because Chipotle’s goal for 2014 is to be GMO free and they already have quite a few organic ingredients on their menu, I’m already more interested in the restaurant and supporting a business like this. They may not be perfect, but they are a heck of a lot better than the majority of “fast food” restaurants. You have to give them credit for trying to make a difference, and it seems likely that people are going take to notice. Chipotle may very well see in an increase in sales following the series’ release, hopefully leading other companies to follow suit. One step at a time, my friends. Way to go Chipotle!
Related CE Articles: Factory Farming is Destroying our Environment and
Here is the trailer for the much anticipated web series, “Farmed and Dangerous.”
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