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Black Friday has become a monument to conspicuous over-consumption, especially in the United States. With all eyes on shoppers many analysts will be watching to see if people will spend more money this year than last -most of it on unneeded junk. Our growth-obsessed economic system depends on it.

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The stock market, economists and investors will be watching to gauge consumer sentiment which is an indicator of the economic health of the country. Black Friday is coming up at the end of this week and Dave Gardner and his team at GrowthBusters are offering a FREE screening of their documentary on Friday the 28th of November.

Have we let ourselves to be led down the path of consumption manipulated into a society of ‘battery hen humans’ where governments, marketers, corporations and interest groups have been feeding us a steady diet of consumerism, laced with deceit, false hopes and non-sustainability? What if some of our core beliefs about how the world works turn out to be myths? GrowthBusters flips our world upside down to see what makes it tick, as it explores the most critical question of our time: How do we become a sustainable civilization? It seems our growth-centric system is broken. It’s not providing the happiness or the prosperity we seek. But that’s good news; it means a shift to a sustainable model will be good for us. We’ll be happier and more prosperous!

Check Out the Trailer for the Free Screening on Friday 28th November (Black Friday)

GrowthBusters asks the most critical question of our time: How do we become a sustainable civilization? It takes a unique approach among modern environmental documentaries: Rather than dispensing facts about the broader issues, it examines the cultural barriers that prevent us from acting rationally. It asks why population conversations are so difficult to have, and why a roaring economy is more important to us than a survivable planet. It looks into the psychology of denial and crowd behavior. It explores our obsession with community growth and economic growth.

Hooked on Growth holds up a mirror, encouraging us to examine the beliefs and behaviors we must leave behind, and the values we need to embrace, in order that our children can survive and thrive. Individual and public policy decisions today are informed by a powerful, pro-growth cultural bias. We worship at the Church of Growth Everlasting. Undeterred by the facts, we’re on a collision course powered by denial and the myth that growth brings prosperity. Before we can shift our civilization meaningfully, effectively and substantially toward true sustainability, the world must be prepped. We must become self-aware and recognize the programming that keeps us hooked. GrowthBusters will do just that. We’ll hear from leading thinkers of our time – scientists, sociologists, economists – to help us separate fact from superstition.

There are alternative metrics to gauge our happiness and success. Genuine Progress Indicators (GPI) and Gross National Happiness are two examples. Some thought leaders have been urging us for years to embrace economic stability instead of perpetual growth. Continually rising GDP is in conflict with our goal of sustainability: leaving adequate resources to support future generations.(1)

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To watch GrowthBusters: Hooked on Growth documentary on Black Friday (28 November). Subscribe to the GrowthBusters channel on YouTube to get email notification Friday with a link to the film. Or just visit the GrowthBusters channel Friday and we’ll have the film featured and easy to find.



Article by Andrew Martin editor of onenesspublishing  and author of  One ~ A Survival Guide for the Future…


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