The last year has seen more happen in conscious defiance of genetically modified food and its associated chemicals than perhaps the last 20 combined. After a slow start, humanity is awakened, activated, and taking no prisoners. There are now blueprints in place from individuals, communities, states, and entire countries to replicate on the way to casting genetically modified organisms (GMOs) and their chemicals into the history books.
Meanwhile, Monsanto’s public relations and marketing appear to be operating within a vacuum by attempting to ignore a growing global population. As entire countries ban their products and inferior technology, Monsanto is quickly losing control of their financial bottom line as they watch their consumer base evaporate. Short videos and marketing spots are still lauding the virtues of their failed Roundup product. With Monsanto’s YouTube video titled “Glyphosate: Give it a Minute,” the public is getting a front row seat to the company’s “emperor has no clothes” moment.
With each day that goes by, Monsanto’s flagship product Roundup is getting closer to worldwide rejection. Glyphosate appears to have taken its place as the unofficial sponsor of cancer since being labeled a 2A carcinogen by the International Agency for Research on Cancer. The fact this chemical remains on the market and is still used on the food supply is a damning admission of the corruption and shortcomings of leadership at all levels of politics and regulatory agencies.
After being named a 2A Carcinogen by the International Agency for Research on Cancer, the worldwide recoil is now in full swing. The California Environmental Protection Agency’s Office of Environmental Health Hazard Assessment (OEHHA) has announced that it too will label glyphosate a carcinogen. Russian Deputy Prime Minister Arkady Dvorkovich recently announced that Russia had “made the decision not to use any GMO in food productions.” U.S. imports of non-GMO food soared to $85.4 million in 2015. Neil Young, who famously called for a boycott of Monsanto and Starbucks, has reignited the next leg of his Monsanto Years tour, raising further awareness. Finally, the link between glyphosate and many diseases and health issues has come into focus by scientists and medical professionals condemning an entire agrochemical food industry.
If you want something done right, you have to do it yourself! Like most real change that truly benefits the people, the answers will not come from centralized governments or charismatic leaders. Casting glyphosate into the history books as a colossal health blunder that damaged a generation is a multifaceted approach that is seeing all hands on deck. Wether you vote with your purchases, sign petitions, divest from GMO companies, plant local non-GMO gardens, or simply educate your neighbors, we are all responsible during this final push to reclaim our environment from agrochemical business.
“Corporations don’t have children. They don’t have feelings or soul. They don’t depend on uncontaminated water, clean air or healthy food to survive. They are beholden to one thing—the bottom line.” – Neil Young
In this new film called Prosperity, you can learn the ways in which companies are changing the game in order to change our world. CE's founder Joe Martino is in this film talking about CE's business practices.