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Walking Away from Billions – How a man walked away from an empire, inadvertently saved his father in the process, and is now changing the world. 

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This is not a fairy tale, or superhero story.

This is a true story about the Robbins Family.

But before we get into that, here’s a quick question for you: What do Barack Obama, Julia Roberts, and Rosie O’Donell have in common?

Give up?

They all, at one time, scooped ice cream for Baskin Robbins.

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If you haven’t heard of Baskin Robbins, you have either been living under a rock for the last 30 years, live in an extremely remote area of the world, are so extremely healthy you can’t hear or see junk food! For the rest of us, Baskin Robbins is pretty much a household name.

Some interesting facts about the company:

  • They have 31 flavours of ice cream at any given time — that’s one different flavour for every day of the month!
  • They invented the franchise model (McDonalds must thank them every day).
  • They have over 7500 locations worldwide.
  • And have dominated the ice cream industry for many, many years.
  • They give you free samples until you find one you like.
  • They invented the ice cream cake.
  • They have literally come up with over 1300 (yes, 1300) different flavours since 1945.

What’s not to love about them?

Unfortunately, thanks to a wealth of new research into the relationship between sugar and dairy consumption and certain health conditions, we are learning that their beloved products also come with some not-so-loved consequences. It has become clear that a diet high in sugar and/or dairy (and animal protein in general, for that matter) can lead to diabetes, heart disease, and cancer.

We learned all this and more as we interviewed Ocean Robbins in our latest podcast which you can see below. He’s the son of John Robbins who’s the son of Irv Robbins and nephew to Burt Baskin, the co-founders of this multi-million dollar ice cream empire, came to realize as well.

Think back for a moment when the billion dollar Powerball Lottery in the US was up for grabs. What would it be like to have a fortune and almost unlimited wealth like that?

Could you imagine having the winning ticket in your hand, then suddenly foreseeing an undesirable life ahead, and literally giving it back or throwing it away?

In a nutshell that’s what John Robbins did, he literally walked away from it all – so far away that he found himself nestled into a cozy home on the Western coast of Canada to start a family and a new life of integrity. He had a son and named him Ocean.

Could you imagine the shock on John’s fathers face when he broke the news of his intentions.

Irv was obviously upset, and there was nothing he could do to convince his son, who was being groomed to take over the empire, to change his mind. John wanted nothing to do with a business that made people sick and unhealthy, or with a product linked to so many diseases.

Sadly, Irv Robbins later became very sick on his “American Diet” with two scoops of ice cream on top. But what happened next was nothing short of miraculous. Determined to make a change for the better, Irv made a trip to his doctor to ask for advice. The doctor told him, “ You are a sick man Irv, you will not live much longer, maybe a couple years if you’re lucky…. unless you read this book.”  He then passed him a book called The Diet For A New America.

Guess who the author of that book was?

You guessed it: John Robbins, his son!

Irv read the book, and it literally saved his life. He made the changes his son recommended and went on to live another healthy 20 years, free of medications. (His golf game even improved 7 strokes!)

We were lucky enough to get to talk with Ocean, John’s son and partner in the Food Revolution Network (www.foodrevolution.org). They are literally changing the lives of thousands of people!

We sat down with Ocean and asked him about his father and the Food Revolution Network, and he blew us away. We talked about how toxic food has become the norm, how political corruption is destroying the food industry, and how we are shifting from the current state of affairs.

To listen to the podcast, click here.


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