A month ago, Costco announced that they would be teaming up with organic farmers to help them purchase land to increase the amount of organic produce they are able to grow annually. Costco’s reasoning behind this: to meet informed consumer demands to have more organic options available to them—a demand that has grown so substantially that Costco can barely keep organic items on its shelves.
The power in voting with our dollars has flexed its might once again, as now even the alcohol industry has jumped on board. Baileys, the infamous producer of Irish cream products, has announced it will be releasing a vegan Irish cream option made with almond milk liqueur.
The new product is not only dairy free and vegan, but also gluten free. This shows just how much the company is willing to cater to the demands and needs of the world.
According to One Green Planet, over one-third of consumers prefer dairy free milks, and the United States consumption of dairy milk continues to decline annually. In addition to cases of lactose-intolerance, a key contributor to this is the increased amount of information regularly surfacing against the regular consumption of dairy.
One particularly insightful piece is a five minute video put together by animal and environmental activist Erin Janus, entitled Dairy Is F***ing Scary:
While I certainly do not promote or condemn the consumption of alcohol, I do love seeing companies from any industry recognizing and responding to consumer demands. It’s easy to belittle ourselves from being able to have an impact on the world, but the truth is our choices are the only things that can change the world.
Whether you are vegan, vegetarian, or something in-between like myself, it’s simply exciting to live in a time where we can actively co-create the world we want to live in.
CE Related Content:
In this new film called Prosperity, you can learn the ways in which companies are changing the game in order to change our world. CE's founder Joe Martino is in this film talking about CE's business practices.