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Unlimited Amounts of Monsanto’s Bt Toxin Pesticide Residue Approved By EPA

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Not long ago the Environmental Protection Agency (EPA) raised the allowable concentrations of Monsanto’s Glyphosate (also known as “Roundup Herbicide”) on food crops. This sparked global outrage by citizens, scientists, researchers and activists all over the world because Glyphosate has been linked to cancer, birth defects, Parkinson’s disease, Alzheimer’s disease and more. You can view those studies and read more about that here.

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BTNow, they’ve approved unlimited amounts of the GMO Bacillus thuringiensis (Bt) Toxin Residue in your food.(1) You can take action here. Crops with a Bt trait have been modified to produce a protein that is toxic to multiple forms of insect larvae, it is an insecticide. They’ve been used for a number of years as topical sprays in agriculture. The justification for crops that are genetically engineered to carry the Bt trait is that it allows farmers to protect their crops while eliminating or decreasing the amount of pesticides sprayed. GM Bt toxins are not the same as topically applied Bt spray, again plants are genetically modified to produce the Bt toxin from within.

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“This regulation eliminates the need to establish a maximum permissible level for residues of Bacillus thuringiensis Cry1F protein in soybean under the FFDCA” (1)

How can the EPA claim that Bt residues are completely safe? Why do we continue to put our trust in government and believe everything they say? Is it so shocking that governments and the corporations that run them don’t really have our best interests in hand? According to the EPA, they are “reasonably certain” that no harm will result from the constant consumption of Bt-tainted foods. Multiple studies have proven this to be false.

“There is a reasonable certainty that no harm will result from aggregate exposure to the pesticide chemical residue, including all anticipated dietary exposures and all other exposures (including drinking water) for which there is reliable information.”(2)

Monsanto and the EPA said/say that the Bt toxin produced inside the plant is destroyed in the human digestive system and would not have any impact at all on those who consume it. They were/are wrong.

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A study published by doctors at Sherbrooke University Hospital in Quebec found Bt-toxin in the blood of 93 percent of pregnant women tested, 80 percent of umbilical blood in their babies, and 67 percent of it in non-pregnant women. Multiple toxins from GMOs were detected in maternal and fetal blood. The study also found that the fetus is considered to be highly susceptible to the adverse affects of xenobiotics, which are  foreign chemicals found within the organism that is not naturally produced. (3)

This alone caused multiple countries to halt shipment of GM corn into their country.

Bt toxins were also detected in the gastrointestinal contents of livestock feed GM corn. This raised concerns about the toxin in insect-resistant in GM crops. They are further proof that Bt toxins may not be effectively eliminated in humans and that there may be a high risk of exposure through consumption of contaminated meat. (3)

The study concluded that these modifications should not be approved safe for consumption given the clear fact that further study is warranted.(3) This study (one of many) directly contradicts Monsanto and the EPA’s safety claims. This is a pesticide; it breaks open the stomach of certain insects and kills them.

I’d also like to mention that a recent study determined that meal-derived DNA (including GMOs) fragments carry complete genes that can enter into the human circulation system through an unknown mechanism.(6) You can read more about that here.

(0)

Some studies have even linked Monsanto’s Bt toxin to cancer, damaging kidney cell lines and more, especially when it’s combined with Round-up herbicide. (4)

In government-sponsored research in Italy, mice fed Monsanto’s Bt corn showed a wide range of negative immune responses.(5)

To view more articles on GMOs from Collective Evolution, click HERE

Below is an excerpt written by Jeffrey Smith, a consumer activist, author and politician. For more on his background you can click here. He’s done a lot of research and provided more information below that I thought would be good to share. I obtained this excerpt from here. Before you judge the source, it’s important to examine the sources cited for information given.

Farmers have used Bt-toxin from soil bacteria as a natural pesticide for years. But they spray it on plants, where it washes off and biodegrades in sunlight. The GM version is built-in; every plant cell has its own spray bottle. The toxin doesn’t wash off; it’s consumed. Furthermore, the plant-produced version of the poison is thousands of times more concentrated than the spray; is designed to be even more toxic; and has properties of known allergens—it actually fails the World Health Organization’s allergen screening tests. (4)

The biotech companies ignore the substantial difference between the GM toxin and the natural bacteria version, and boldly claim that since the natural spray has a history of safe use in agriculture, it’s therefore OK to put the poison directly into our food. But even this claim of safe use of Bt spray ignores peer-reviewed studies showing just the opposite.

When natural Bt-toxin was fed to mice, they had tissue damage, immune responses as powerful as cholera toxin(5), and even started reacting to other foods that were formerly harmless.(6)Farm workers exposed to Bt also showed immune responses.(7)The EPA’s own expert Scientific Advisory Panel said that these mouse and farm worker studies “suggest that Bt proteins could act as antigenic and allergenic sources.”(8)But the EPA ignored the warnings. They also overlooked studies(9)showing that about 500 people in Washington state and Vancouver showed allergic and flu-like symptoms when they were exposed to the spray when it was used to kill gypsy moths.

Now thousands of Indian farm laborers are suffering from the same allergic and flu-like symptoms as those in the Pacific Northwest simply from handling genetically engineered cotton plants that produce Bt-toxin. According to reports and records from doctors, hospitals, and pharmacies, as well as numerous investigative reports and case studies, workers are struggling with constant itching and rashes; some take antihistamines every day in order to go to work.

When they allow livestock to graze on the Bt cotton plants after harvest, thousands of sheep, goats, and buffalo died. Numerous others got sick. I visited one village where for seven to eight years they allowed their buffalo to graze on natural cotton plants without incident. But on January 3rd, 2008, they allowed their 13 buffalo to graze on Bt cotton plants for the first time. After just one day’s exposure, all died. The village also lost 26 goats and sheep.

One small study in Andhra Pradesh reported that all six sheep that grazed on Bt cotton plants died within a month, while the three controls fed natural cotton plants showed no adverse symptoms.

Getting back to the Bt-toxin now circulating in the blood of North American adults and newborns—how did it get there? The study authors speculate that it was consumed in the normal diet of the Canadian middle class. They even suggest that the toxin may have come from eating meat from animals fed Bt corn—as most livestock are.

I’d like to speculate on another possible source. But I warn you, it’s not pretty.

The only human feeding study every published on genetically modified organisms (GMOs) was conducted on Roundup Ready soybeans. Here’s their back story: Scientists found bacteria growing in a chemical waste dump near their factory, surviving the presence of Monsanto’s Roundup herbicide. The herbicide normally kills bacteria, but this organism had some special gene that allowed it to survive. So Monsanto scientists figured, “Let’s put it into the food supply!”

By forcing that genes from that bacterium into soybean plants’ DNA, the plants then survive an otherwise deadly dose of Roundup herbicide—hence the name Roundup Ready.

In the human study(10), some of the subjects were found to have Roundup Ready gut bacteria! This means that sometime in the past, from eating one or more meals of GM soybeans, the gene that had been discovered in the chemical waste dump and forced into the soy, had transferred into the DNA of bacteria living inside their intestines—and continued to function. That means that long after we stop eating GMOs, we may still have dangerous GM proteins produced continuously inside of us.

When the results of the study emerged, the funding from the pro-GMO UK government mysteriously dried up, so they were not able to see if the same type of gene transfer happens with Bt genes from, say, corn chips. If it does, it means that eating Bt corn might turn our intestinal flora into living pesticide factories—continually manufacturing Bt-toxin from within our digestive systems.

I don’t know of a test that can confirm that this is happening, but the Canada study may be showing the results—where Bt-toxins are found in the blood of a very high percentage of people.

If the “living pesticide factory” hypothesis is correct, we might speculate even further. Bt-toxin breaks open the stomach of insects. Could it similarly be damaging the integrity of our digestive tracts? The biotech companies insist that Bt-toxin doesn’t bind or interact with the intestinal walls of mammals, and therefore humans. But here too they ignore peer-reviewed published evidence showing that Bt-toxin does bind with mouse small intestines and with intestinal tissue from rhesus monkeys.(11)In the former study, they even found “changes in the electrophysiological properties” of the organ after the Bt-toxin came into contact.(12)

If Bt-toxins were causing holes in the intestinal walls of newborns, the passage of undigested foods and toxins into the blood from the digestive tract could be devastating. Scientists speculate that it may lead to autoimmune diseases and food allergies. Furthermore, since the blood-brain barrier is not developed in newborns, toxins may enter the brain causing serious cognitive problems. Some healthcare practitioners and scientists are convinced that this is the apparent mechanism for autism.

Thus, if Bt genes were colonizing the bacteria living in the digestive tract of North Americans, we might see an increase in gastrointestinal problems, autoimmune diseases, food allergies, and childhood learning disorders—since 1996 when Bt crops came on the market. Physicians have told me that they indeed are seeing such an increase.

The discovery of Bt-toxin in our blood does not confirm all this speculation, but it does provide food for thought. And hopefully, that food is non-GMO—but not if Monsanto has its way. They are now introducing a new variety of sweet corn that has two types of Bt-toxin, and also has the Roundup Ready gene. So besides containing the insecticide, their toxic Roundup herbicide will also accumulate in the kernals.

Our Institute for Responsible Technology joins other organizations worldwide calling for an immediate ban on GM food crops, and the commencement of rigorous independent scientific research on the safety of GMOs in general, and Bt-toxin in particular.

Sources:

(1) https://www.federalregister.gov/articles/2014/02/12/2014-02932/bacillus-thuringiensis-cry1f-protein-in-soybean-exemption-from-the-requirement-of-a-tolerance

(2) http://www.cornucopia.org/2014/02/epa-approves-exemption-bt-residues-soy-foods-gmo-crops/?utm_source=rss&utm_medium=rss&utm_campaign=epa-approves-exemption-bt-residues-soy-foods-gmo-crops&utm_reader=feedly

(3) https://www.uclm.es/Actividades/repositorio/pdf/doc_3721_4666.pdf

(4) http://onlinelibrary.wiley.com/doi/10.1002/jat.2712/abstract

(5) http://www.esciencecentral.org/journals/hematotoxicity-of-bacillus-thuringiensis-as-spore-crystal-strains-cry1aa-cry1ab-cry1ac-or-cry2aa-in-swiss-albino-mice-2329-8790.1000104.php?aid=11822

(6) http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0069805

http://www.nationofchange.org/epa-approves-gmo-bt-toxin-residues-your-food-1392563761

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Awareness

“Wearing A Mask…Offers Little, If Any, Protection From Infection” – Harvard Doctors

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In Brief

  • The Facts:

    A study published in the New England Medical Journal outlines how it's already known that masks provide little to zero benefit when it comes to protection a public setting.

  • Reflect On:

    Should we have the freedom to wear masks? Why are so many things we are doing right now contrary to data and evidence? Are these measures helping us thrive, or are they totalitarian type measures?

What Happened: Is this fake news? No, it’s a quote directly from a paper published a couple of months ago in the New England Journal of Medicine by, Michael Klompas, M.D., M.P.H., Charles A. Morris, M.D., M.P.H., Julia Sinclair, M.B.A., Madelyn Pearson, D.N.P., R.N., and Erica S. Shenoy, M.D., Ph.D. Whether or not it’s may be up for debate, but one thing is for sure, the conversation shouldn’t be censored. According to the paper:

We know that wearing a mask outside health care facilities offers little, if any, protection from infection. Public health authorities define a significant exposure to Covid-19 as face-to-face contact within 6 feet with a patient with symptomatic Covid-19 that is sustained for at least a few minutes (and some say more than 10 minutes or even 30 minutes). The chance of catching Covid-19 from a passing interaction in a public space is therefore minimal. In many cases, the desire for widespread masking is a reflexive reaction to anxiety over the pandemic.

The calculus may be different, however, in health care settings. First and foremost, a mask is a core component of the personal protective equipment (PPE) clinicians need when caring for symptomatic patients with respiratory viral infections, in conjunction with gown, gloves, and eye protection. Masking in this context is already part of routine operations for most hospitals. What is less clear is whether a mask offers any further protection in health care settings in which the wearer has no direct interactions with symptomatic patients.

The study goes on to examine whether a mask alone is even an effective health-care measure, and discusses its capability alone devoid of other, what seem to be more important practices, like washing your hands. The point is, outside of a healthcare setting, where their usefulness is still questionable, they provide no clear protection from Covid-19, so why are they being mandated like they are? Instead of a mandate, should the citizenry simply be encouraged to wear masks, with the government explaining the science and still giving people a choice?  Why are they saying it’s to protect other people when there is no evidence that it actually does that?

What’s interesting about this particular study is that it’s one of multiple that mention how masks are more of a symbolic representation. As mentioned above, the paper states that “in many cases, the desire for widespread masking is a reflexive reaction to anxiety over the pandemic.” Again, the study is an examination of the validity of masks in a health care setting (which is also questionable) with regards to the new coronavirus, and clearly states that it’s already known that they offer almost zero protection in a public setting.

It is also clear that masks serve symbolic roles. Masks are not only tools, they are also talismans that may help increase health care workers’ perceived sense of safety, well-being, and trust in their hospitals. Although such reactions may not be strictly logical, we are all subject to fear and anxiety, especially during times of crisis. One might argue that fear and anxiety are better countered with data and education than with a marginally beneficial mask, particularly in light of the worldwide mask shortage, but it is difficult to get clinicians to hear this message in the heat of the current crisis. Expanded masking protocols’ greatest contribution may be to reduce the transmission of anxiety, over and above whatever role they may play in reducing transmission of Covid-19.

The study provides other justifications for masks, but the prevention of Covid-19 is not one of them.

Below is a quote from a very interesting paper published in 2016, titled “The Surgical Mask Is A Bad Fit For Risk Reduction.”

As represented by our cinema and other media, Western society expects too much of masks. In the public’s mind, the still-legitimate use of masks for source control has gone off-label; masks are thought to prevent infection. From here, another problem arises: because surgical masks are thought to protect against infection in the community setting, people wearing masks for legitimate purposes (those who have a cough in a hospital, say) form part of the larger misperception and act to reinforce it. Even this proper use of surgical masks is incorporated into a larger improper use in the era of pandemic fear, especially in Asia, where such fear is high. The widespread misconception about the use of surgical masks — that wearing a mask protects against the transmission of virus — is a problem of the kind theorized by German sociologist Ulrich Beck.

The birth of the mask came from the realization that surgical wounds need protection from the droplets released in the breath of surgeons. The technology was applied outside the operating room in an effort to control the spread of infectious epidemics. In the 1919 influenza pandemic, masks were available and were dispensed to populations, but they had no impact on the epidemic curve. At the time, it was unknown that the influenza organism is nanoscopic and can theoretically penetrate the surgical mask barrier. As recently as 2010, the US National Academy of Sciences declared that, in the community setting, “face masks are not designed or certified to protect the wearer from exposure to respiratory hazards.” A number of studies have shown the inefficacy of the surgical mask in household settings to prevent transmission of the influenza virus…

A study published in 2015 found that cloth masks can increase healthcare workers risk of infection. It also called into question the efficacy of medical masks. You can read more about that and access it here.

The physiological effects of breathing elevated inhaled CO2 may include changes in visual performance, modified exercise endurance, headaches and dyspnea. The psychological effects include decreased reasoning and alertness, increased irritability, severe dyspnea, headache, dizziness, perspiration, and short-term memory loss. (source)

There are studies out there that also suggest that wearing masks can indeed help prevent Covid-19, especially in an acute care setting, it’s just that we are hearing so much of it that we forget to examine the science on the other side of the coin.

The list goes on, these are just a few examples.

Manufactured Panic?

The next important question to ask ourselves is, are health authorities making this pandemic out to be more serious than it actually is? Many scientists and epidemiologists from around the world have expressed this belief, and many of them, as a result, have been censored by social media platforms. Why is there an authoritarian “fact-checker” going around censoring information, evidence, and opinions being presented by some of the worlds leading scientists in this area simply because it opposes the narrative given to us by organizations like The World Health Organization? (WHO)

Are masks being used to prolong fear and hysteria?

John P. A. Ioannidis, a professor of medicine and epidemiology at Stanford University has said that the infection fatality rate is close to 0 percent for people under the age of 45 years old. Why are we taking such measures for a respiratory infection when tens of millions of people get infected and die from respiratory viruses every single year?

Why is there so much controversy surrounding the deaths? For example, in Toronto Canada, “Individuals who have died with COVID-19, but not as a result of COVID-19 are included in the case counts for COVID-19 deaths in Toronto.” (source)

Dr. Ngozi Ezike, Director of the Illinois Department of Public Health, recently stated that, even if it’s clear one died of an alternative cause, their death will still be marked as a COVID death.

The Colorado Department of Public Health and Environment announced a change to how it tallies coronavirus deaths amid complaints that it inflated numbers. This has been a common theme throughout the US as well as the World.

Vittorio Sgarbi, Italian politician Mayor of Sutri gave an emotional speech at a hearing on the 24th of April where he emphasized that the number of deaths in Italy due to COVID-19 are completely false and that the people are being lied to.

This isn’t even the tip of the ice-berg when it comes to manufactured deaths.

What’s really going on here? Is this actually about the pandemic, or was Edward Snowden right? That governments are using the new coronavirus to impose more authoritarian measures on the population, measures that will stick around long after the virus is gone? You can read more about his comments here.

Was Dr. Ron Paul correct when he said that this virus is less dangerous than it’s being made out to be? And that people will profit both politically and financially from this in the form of more of our basic rights being taken away? Is this simply being used like the justification for mass surveillance was used? To protect the population, or is it for, as NSA whistle-blower William Binney says, “total population control?” You can read more about his comments here.

The Takeaway

It’s quite clear that a large portion of the population doesn’t agree with various medical mandates, and wearing masks is one of those mandates. The reason is justified, and that’s simply because there is no evidence that they can protect the general public, and depending on the material, in some cases it can be harmful. I find it hard to believe that someone would have an issue with someone else not wanting to breathe in their own carbon monoxide, but I also understand that many peoples perception with regards to this pandemic has been severely manipulated.

On the flip side, due to so many instances where things don’t make sense, this pandemic is contributing to another large amount of people questioning what we are being told and being forced to do by our government, this is causing a deep awakening of the masses. Perhaps this is the larger reason it’s playing out from a collective consciousness perspective.

At the end of the day, more measures are continually pushed upon the population without their consent. We don’t have to continue to obey, continue to elect, and help maintain a system that is clearly not serving us to thrive.

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Awareness

The Physicians For Informed Consent Ask If The MMR Vaccine Is More Dangerous Than The Measles

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What Happened: The Physicians for Informed Consent (PIC) are a group of doctors and scientists from around the world who have come together to support informed consent when it comes to mandatory vaccine measures. Their information is based on science. Their mission is to deliver data on infectious diseases and vaccines, and to unite doctors, scientists, healthcare professionals, attorneys, and families who support voluntary vaccinations. Their vision is that doctors and the public are able to evaluate the data on infectious diseases and vaccines objectively and voluntarily engage in informed decision-making about vaccination. 

You can check out their directors, advisors, and founding members here.

The organization itself is much bigger than the founding members, and includes a coalition of organizations, doctors and scientists.

On their website, they’ve put out some excellent downloadable PDF’s with regards to the MMR vaccine. There are four of them that all present different points.

  1. MEASLES: What Parents Need To Know
  2. MMR VACCINE: Is It Safer Than Measles? 
  3. Waning Immunity & The MMR Vaccine 
  4. FAQ’s: The MMR Vaccine versus the Measles

One of them deals with “what parents need to know about the measles vaccine” and another one presents the information that has them questioning if the MMR vaccine is safer than the measles. They point out that the chances of dying from measles and make many comparisons to the vaccine.

According to a MedAlerts search of the FDA Vaccine Adverse Event Reporting System (VAERS) database, as of 2/5/19, the cumulative raw count of adverse events from measles, mumps, and rubella vaccines alone was: 93,929 adverse events, 1,810 disabilities, 6,902 hospitalizations, and 463 deaths. The National Childhood Vaccine Injury Act has paid out approximately $4 billion to compensate families of vaccine-injured children. As astronomical as the monetary awards are, they’re even more alarming considering HHS claims that only an estimated 1% of vaccine injuries are even reported to the Vaccine Adverse Events Reporting System (VAERS).

The PDF’s are well-sourced and laid out in an easy to read and understand type of manner, and quite detailed. Their arguments are quite compelling, and it would be interesting to present this information to a physician on the opposite end of the spectrum in order to hear or read their rebuttal. So feel free to take a look at them if interested!

Why This Is Important: When it comes to both our individual and collective health, all of us simply want what’s best. Nobody can really deny that, especially for our children. The issue is, many people have been made to believe that vaccines are for the greater good of everybody. We are made to believe that children, for example, who are not vaccinated are actually a danger to the vaccinated children.

The Physicians for Informed Consent are well aware of this argument, and they present a lot of information on why that’s not true. At the end of the day, in order to produce “herd immunity” from vaccines, the vaccines must be 100 percent effective for everybody, all of the time. We already know that that’s not the case and that a large majority are susceptible to vaccine injury. The National Childhood Vaccine Injury act alone is enough to argue against mandatory vaccination and the idea that the unvaccinated are a risk to the vaccinated. In fact, vaccines have been known to spread diseases. This has happened with polio as well as the measles.

For example, during the measles outbreak in California in 2015, a large number of suspected cases occurred in recent vaccinees. Of the 194 measles virus sequences obtained in the United States in 2015, 73 were identified as vaccine sequences. The media (Pharma-owned) generated high public anxiety. This fear-mongering led to the demonization of unvaccinated children, who were perceived as the spreaders of this disease. Rebecca J. McNall, a co-author of the published report, is a CDC official in the Division of Viral Diseases who had the data proving that the measles outbreak was in part caused by the vaccine. It is evidence of the vaccine’s failure to provide immunity. (source)

There are actually decades of examples when it comes to the measles.

The Takeaway

Vaccinations are quite a controversial topic, and vaccine hesitancy continues to increase among not only the global citizenry, but among doctors and physicians as well, which was also expressed at the recent World Health Organization vaccine summit. You can read more about that here.

In today’s day and age, it’s important to ask ourselves if measures taken under the guise of goodwill are really necessary and good for us. Take terrorism, for example, the idea that those who fund the problem, arm the problem, and in some cases create the problem then propose the solution of foreign infiltration, again, under the guise of goodwill.

So what were the real intentions, to stop the terrorists or to take over the country for natural resources and economic power and control?

Are people capitalizing off of the coronavirus? Not just for profit but for control, like Edward Snowden mentioned?

It’s also important to note that pharmaceutical companies hold tremendous lobbying power, even more so than big oil. (source)

Ask yourself, should we not have the right to decide for ourselves what goes into our body? Especially when there is a tremendous amount of flawed logic with the idea of mass vaccinations? Should we not have access to appropriate double blind placebo controlled safety studies? How come there are none for vaccines?

Why are there massive ridicule campaigns against organizations, professionals and people who create awareness about vaccine safety? Is vaccine safety not in the best interests of everybody? Should we not be analyzing and questioning instead of simply believing?

We must ask ourselves if we want to continue to give our consciousness and perceptions about certain medications over to these global and federal health authorities or, is it time to start asking more questions and pointing out facts that don’t really resonate? Why is discussion being discouraged, censored and even punished?

Why is Julian Assange in Jail? Why do we jail those who expose crimes and identify with those who commit them?

At the end of the day, vaccines are not a one size fits all product, and that’s quite clear. There are risks associated with vaccines, and evidence suggests that they are nowhere near as rare as they’re made out to be.

If we can come together as billions and shut down for the coronavirus, imagine what we could do if we come together to oppose measures that we as a citizenry, and as an entire collective, do not desire.

 

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Alternative News

Soft Drink Companies Caught Using Big Tobacco’s Playbook To Lure Young Children

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In Brief

  • The Facts:

    Documents obtained by researchers clearly outline the unethical and immoral actions Tobacco companies used to 'hook' kids onto sugary drinks. They use the same tactics they did for smoking.

  • Reflect On:

    Why do and have our federal health regulatory agencies allow such products to be approved as safe for consumption when they are clearly linked to a variety of diseases, like cancer?

Many moves made by multiple big corporations are extremely unethical, immoral, and downright shocking. These corporations have completely compromised our federal health regulatory agencies, and it’s quite clear that they do not care about the health of the human race and will do anything when it comes to the success of the products they manufacture, including taking illegal and/or immoral actions.

One of the more recent examples comes from the tobacco industry. Companies within the industry used colors, flavors, and marketing techniques to lure and entice children as potential future smokers. They actually used and applied these same strategies to sweetened beverages starting as early as 1963, according to a study conducted by researchers at UC San Francisco.

As the Sugar Scientists point out:

The study, which draws from a cache of previously secret documents from the tobacco industry that is part of the UCSF Industry Documents Library tracked the acquisition and subsequent marketing campaigns of sweetened drink brands by two leading tobacco companies: R.J. Reynolds and Philip Morris. It found that as tobacco was facing increased scrutiny from health authorities, its executives transferred the same products and tactics to peddle soft drinks. The study was published in the March 2019 issue of BMJ.

“Executives in the two largest U.S.-based tobacco companies had developed colors and flavors as additives for cigarettes and used them to build major children’s beverage product lines, including Hawaiian Punch, Kool-Aid, Tang and Capri Sun,” said senior author Laura Schmidt, PhD, MSW, MPH, of the UCSF Philip R. Lee Institute for Health Policy Studies. “Even after the tobacco companies sold these brands to food and beverage corporations, many of the product lines and marketing techniques designed to attract kids are still in use today.” (source)

The new papers, which are available in the UCSF Truth Tobacco Industry Documents Library, a subset of the UCSF Industry Documents Library, reveal the close and tight knit relationships between the big tobacco and big food industries. In fact, in the 60s and 70s, these companies conducted taste tests with mothers and their children to evaluate sweetness, colors and flavors for Hawaiian Punch product line extensions. The children’s preferences were prioritized.

Kool-Aid Joins Marlboro

Meanwhile, tobacco competitor Philip Morris had acquired Kool-Aid, via General Foods, in 1985. The company flipped its marketing audience from families to children, created its “Kool-Aid Man” mascot, and launched collaborations with branded toys, including Barbie and Hot Wheels. It also developed a children’s Kool-Aid loyalty program described as “our version of the Marlboro Country Store,” a cigarette incentives program. (source)

“The Wacky Wild Kool-Aid style campaign had tremendous reach and impact,” said first author Kim Nguyen, ScD, MPH, who is also with the UCSF Philip R. Lee Institute for Health Policy Studies. “Lots of kids in the ’80s dreamed of getting swag from the Wacky Warehouse. What is really ‘wacky’ is that the Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers.”

The tobacco giant also acquired Capri Sun and Tang, and used similar child-focused integrated marketing strategies to drive those sales.

“The industry claims that these tobacco-inspired marketing strategies are not actually targeting children and should be excluded from these industry-led agreements,” said Schmidt. “But the evidence cited in our research shows that these product lines and marketing techniques were specifically designed for and tested on children.” (source)

The UCSF Industry Documents Library was launched in 2002 as a digital portal for tobacco documents. Today, the library includes close to 15 million internal tobacco, drug, chemical and food industry documents used by scientists, policymakers, journalists and community members in their efforts to improve and protect the health of the public.

The Takeaway

At the end of the day, it’s important to recognize that government health authorities and the corporations we buy our food from, among other things, really don’t care about us. This has become extremely evident, as they are responsible for the sharp rise in numerous diseases. It’s not uncommon to see parents buy their children products similar to the ones listed above, and that’s due to mass brainwashing and the fact that we’ve been made to feel that these products are actually safe. This is why awareness is so critical.

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