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Why We’re All Deficient In Magnesium, The Many Signs, & What To Do

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Signs of magnesium deficiency are everywhere in the United States, if you know what to look for. Unfortunately, the symptoms are so incredibly common that they constantly slip under the radar! Hardly anyone, especially doctors, notice that the ailments we suffer from on a daily basis are actually magnesium deficiency symptoms… and we’re all paying for it.

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Just about every single person you come into contact with – especially those with a health problem, but even those with only minor complaints – are suffering in some way from this nationwide deficiency. Including you!

What Exactly Is Magnesium?

Magnesium is life.

-->FREE Report: Discover the Top 10 Nutrient Deficiencies, including key signs you may be deficient in them and what you can do about it Click here to learn more!

It is the fourth most abundant mineral in the body, right next to sulfur (which is just as important).

Along with being a mineral, magnesium is also an electrolyte. “Sports drinks” (aka sugar-filled scams) claim to contain electrolytes such as magnesium, potassium, and sodium because we sweat away these important nutrients during exercise, and their deficiency is what leads to the common problems athletes face, such as muscle cramping. But believe me – electrolytes (especially magnesium) do so much more than treat and prevent muscle cramps.

First off, electrolytes are what allow us to be living, electrical beings. They are responsible for all electrical activity (and thus brain conductivity) in the body. Without electrolytes like magnesium, your muscles can’t fire, your heart cannot beat, and your brain can’t receive signals. Simply put, we need magnesium to stay alive. As soon as we don’t have enough of it, we start to lose the energy and conductivity that keep us going. Technically, as soon as we become deficient, we slowly begin to die, getting more aches and pains day by day, feeling worse year after year. I can’t stress it enough… signs of magnesium deficiency are everywhere, if you just look.

Magnesium is a cofactor in over three hundred reactions in the body, necessary for transmission of nerve impulses, temperature regulations, detoxification in the liver, and formation of bones and teeth. However, magnesium shows its true power in cardiovascular health. The Weston A. Price Foundation writes, “Magnesium alone can fulfill the role of many common cardiac medications: magnesium inhibits blood clots (like aspirin), thins the blood (like Coumadin), blocks calcium uptake (like calcium channel-blocking drugs such as Procardia) and relaxes blood vessels (like ACE inhibitors such as Vasotec) (Pelton, 2001).”

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Nearly EVERYONE has signs of magnesium deficiency, but we don’t realize it…

Symptoms include:

  • Constipation
  • High blood pressure (Hypertension)
  • Anxiety
  • Depression
  • Insomnia
  • Behavioural disturbances
  • Lethargy
  • Impaired memory/thinking
  • Seizures
  • Fatigue
  • Sleep disturbances
  • Pain
  • Muscle cramps
  • Chronic back pain
  • Headaches
  • Migraines
  • Muscular pain
  • Tendonitis
  • Anger
  • Aggression
  • ADHD
  • Brain fog
  • Tension
  • Anxiety disorders such as OCD

Anything that makes you tense and tight could potentially be caused by magnesium deficiency. If you can’t relax or you can’t stop — think magnesium! Full-blown health problems can even be tied back to this crucial mineral. Most people with ANY chronic disease or issue benefit greatly from magnesium supplementation therapy. This is because chronic illness = stress, and stress depletes magnesium. The following are conditions that are likely to have magnesium deficiency as a part of the puzzle:

“Patients with diagnoses of depression, epilepsy, diabetes mellitus, tremor, Parkinsonism, arrhythmias, circulatory disturbances (stroke, cardiac infarc- tion, arteriosclerosis), hypertension, migraine, cluster head- ache, cramps, neuro-vegetative disorders, abdominal pain, os- teoporosis, asthma, stress dependent disorders, tinnitus, ataxia, confusion, preeclampsia, weakness, might also be consequences of the magnesium deficiency syndrome.”

Amazingly, the article referenced above even mentions neuro-vegetative disorders as a possible result of magnesium deficiency. This would include comas. Stress hormone production requires high levels of magnesium and stressful experiences can immediately lead to complete depletion of magnesium stores, which might help explain why we see comas after traumatic accidents/injuries. As I mentioned above, magnesium is an electrolyte responsible for brain signals and conductivity. Without magnesium, people in comas may not be able to come to and resume conductivity. Many people with diabetes — also listed as another possible consequence of magnesium deficiency — also fall into diabetic comas. Could this be a factor in diabetic comas as well? I think further research is certainly warranted to find out.

Cravings

Do you crave chocolate? Why, when people are stressed out, do they go for chocolate? Chocolate is one of the highest food sources of magnesium.

Magnesium is associated with so many disorders that Dr. Carolyn Dean of the Nutritional Magnesium Association has devoted an entire book to discussing how she has treated thousands of patients for a wide array of diseases, with magnesium as the primary component. Her book, The Magnesium Miracle, is a must-read if you have any of the magnesium deficiency symptoms above, or any health problems in general, as there is likely a magnesium component to everything. Check out “50 Studies Suggest That Magnesium Deficiency Is Killing Us.”

Why Don’t Doctors Find Magnesium Deficiencies In Tests?

Unfortunately, conventional medicine has not woken up to the amount of research that has been done on magnesium deficiency.

One of the reasons Western Medicine so misunderstands magnesium deficiency is how they test it: with blood tests.

Blood tests do not yield ANY information about magnesium. Why? Because the body controls the levels of blood magnesium very tightly. If the magnesium in the blood drops even a little bit, you’re going to have a heart attack. It’s that simple. So to prevent this, the body will rob all of its cells, tissues, and bones of magnesium in order to keep the blood levels constant. If you do a blood test for magnesium, the cells could be completely empty while your blood levels remain constant.

What’s worse is that magnesium is not even in your blood. 99% of the magnesium in the body is stored in the cells that get robbed, while a mere 1% of your body’s total magnesium is in the blood. These tests are a complete waste of time, and doctors are not being educated about this reality.

“A serum test for magnesium is actually worse than ineffective, because a test result that is within normal limits lends a false sense of security about the status of the mineral in the body. It also explains why doctors don’t recognize magnesium deficiency; they assume serum magnesium levels are an accurate measure of all the magnesium in the body.”

– Dr. Carolyn Dean, The Magnesium Miracle

Why Are We So Deficient?

Here’s the short(ish) version: Number one, we’re being poisoned by our food. Number two, we’re increasingly stressed out. We’re running our engines on high to keep up with life, and it’s draining us. Stress hormone production requires high levels of magnesium, and stressful experiences lead to depletion of magnesium stores. Number three, we’re eating more sugar than ever. For every molecule of sugar we consume, our bodies use 54 molecules of magnesium to process it. Fourth, low levels in the soil and modern farming techniques deplete stores of magnesium. And lastly, magnesium is depleted by many pharmaceutical drugs and estrogen compounds such as oral contraceptives, antibiotics, cortisone, prednisone, and blood pressure medications (Drug-induced nutrient depletion handbook, Pelton, 2001). Diuretics in coffee and tea (caffeine) also raise excretion levels. Oh and by the way — flouride competes for absorption with magnesium!

Nowadays, nearly everyone is magnesium deficient — no test needed. Refined/processed foods are stripped of their mineral, vitamin, and fiber content. These are anti-nutrient foods because they actually steal magnesium in order to be metabolized. When consumed, they demand that we supplement with magnesium or we are destined to break down eventually due to severe deficiency. As I said, sugar is the worst offender; every single molecule of sugar you consume drags over 50 times the amount of magnesium out of your body.

Well, what if you eat a healthy diet? Processed products are not the only foods that are devoid of magnesium. In general, magnesium has been depleted from topsoil, diminishing dietary intake across the board. What’s worse, our need for magnesium has increased, thanks to the high levels of toxic exposure we come across in our daily lives (air, water, plastics, chemicals — the list goes on!). The soil is depleted of magnesium because of the pesticides that are sprayed on all conventionally grown plants and worldwide pollution that affects even the cleanest fields. Pesticides also kill those beneficial bacteria/fungi that are necessary in order for plants to convert soil nutrients into plant nutrients usable by humans.

Are You a Cannabis User?

Cannabis has so many positive effects in terms of treating diseases such as epilepsy, cancer, and more (read 1, 2, 3 and cureyourowncancer.org). Trust me, I’ll be the first to tell you I’m all for it — it’s a safe and effective herb with countless therapeutic benefits that the government has been hiding for years. The only way they want you using it is if they’ve patented one of its chemical compounds and can sell it to you for a profit.

However, we should also look at what happens to our body on a cellular level if we use cannabis on a daily basis. Would you take parasite cleansing herbs every day for the rest of your life, or even every few days? Probably not. You’d take them when you’re sick or during a monthly cleanse, or else you’d develop some side effects from overuse. We need to remember that cannabis is a powerful herbal medicine and should be treated in this way.

It turns out that using marijuana tends to deplete the body’s stores of magnesium, with the result that the person feels more anxious after coming down from the high.

Of course, that doesn’t mean that it isn’t safe in moderation. It means that over time, if used consistently without proper balance via magnesium replenishment, it can and will cause magnesium deficiency.

The Best Ways To Get Magnesium

1. Eat magnesium-rich foods grown on organic soil.

2. Take ionic magnesium drops. This is my new favorite method, which I’ve learned from The Magnesium Miracle.

3. Apply magnesium oil to your skin! This is the second best way to raise your levels.

4. Soak in epsom salt baths. This will provide not only magnesium, but sulfur for your liver as well.

Additional References (not linked in the article)

Oxford Journals – Magnesium Basics: http://ckj.oxfordjournals.org/content/5/Suppl_1/i3.full

Dr. Carolyn Dean, MD: http://drcarolyndean.com/magnesium_miracle/

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Awareness

“Wearing A Mask…Offers Little, If Any, Protection From Infection” – Harvard Doctors

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In Brief

  • The Facts:

    A study published in the New England Medical Journal outlines how it's already known that masks provide little to zero benefit when it comes to protection a public setting.

  • Reflect On:

    Should we have the freedom to wear masks? Why are so many things we are doing right now contrary to data and evidence? Are these measures helping us thrive, or are they totalitarian type measures?

What Happened: Is this fake news? No, it’s a quote directly from a paper published a couple of months ago in the New England Journal of Medicine by, Michael Klompas, M.D., M.P.H., Charles A. Morris, M.D., M.P.H., Julia Sinclair, M.B.A., Madelyn Pearson, D.N.P., R.N., and Erica S. Shenoy, M.D., Ph.D. Whether or not it’s may be up for debate, but one thing is for sure, the conversation shouldn’t be censored. According to the paper:

We know that wearing a mask outside health care facilities offers little, if any, protection from infection. Public health authorities define a significant exposure to Covid-19 as face-to-face contact within 6 feet with a patient with symptomatic Covid-19 that is sustained for at least a few minutes (and some say more than 10 minutes or even 30 minutes). The chance of catching Covid-19 from a passing interaction in a public space is therefore minimal. In many cases, the desire for widespread masking is a reflexive reaction to anxiety over the pandemic.

The calculus may be different, however, in health care settings. First and foremost, a mask is a core component of the personal protective equipment (PPE) clinicians need when caring for symptomatic patients with respiratory viral infections, in conjunction with gown, gloves, and eye protection. Masking in this context is already part of routine operations for most hospitals. What is less clear is whether a mask offers any further protection in health care settings in which the wearer has no direct interactions with symptomatic patients.

The study goes on to examine whether a mask alone is even an effective health-care measure, and discusses its capability alone devoid of other, what seem to be more important practices, like washing your hands. The point is, outside of a healthcare setting, where their usefulness is still questionable, they provide no clear protection from Covid-19, so why are they being mandated like they are? Instead of a mandate, should the citizenry simply be encouraged to wear masks, with the government explaining the science and still giving people a choice?  Why are they saying it’s to protect other people when there is no evidence that it actually does that?

What’s interesting about this particular study is that it’s one of multiple that mention how masks are more of a symbolic representation. As mentioned above, the paper states that “in many cases, the desire for widespread masking is a reflexive reaction to anxiety over the pandemic.” Again, the study is an examination of the validity of masks in a health care setting (which is also questionable) with regards to the new coronavirus, and clearly states that it’s already known that they offer almost zero protection in a public setting.

It is also clear that masks serve symbolic roles. Masks are not only tools, they are also talismans that may help increase health care workers’ perceived sense of safety, well-being, and trust in their hospitals. Although such reactions may not be strictly logical, we are all subject to fear and anxiety, especially during times of crisis. One might argue that fear and anxiety are better countered with data and education than with a marginally beneficial mask, particularly in light of the worldwide mask shortage, but it is difficult to get clinicians to hear this message in the heat of the current crisis. Expanded masking protocols’ greatest contribution may be to reduce the transmission of anxiety, over and above whatever role they may play in reducing transmission of Covid-19.

The study provides other justifications for masks, but the prevention of Covid-19 is not one of them.

Below is a quote from a very interesting paper published in 2016, titled “The Surgical Mask Is A Bad Fit For Risk Reduction.”

As represented by our cinema and other media, Western society expects too much of masks. In the public’s mind, the still-legitimate use of masks for source control has gone off-label; masks are thought to prevent infection. From here, another problem arises: because surgical masks are thought to protect against infection in the community setting, people wearing masks for legitimate purposes (those who have a cough in a hospital, say) form part of the larger misperception and act to reinforce it. Even this proper use of surgical masks is incorporated into a larger improper use in the era of pandemic fear, especially in Asia, where such fear is high. The widespread misconception about the use of surgical masks — that wearing a mask protects against the transmission of virus — is a problem of the kind theorized by German sociologist Ulrich Beck.

The birth of the mask came from the realization that surgical wounds need protection from the droplets released in the breath of surgeons. The technology was applied outside the operating room in an effort to control the spread of infectious epidemics. In the 1919 influenza pandemic, masks were available and were dispensed to populations, but they had no impact on the epidemic curve. At the time, it was unknown that the influenza organism is nanoscopic and can theoretically penetrate the surgical mask barrier. As recently as 2010, the US National Academy of Sciences declared that, in the community setting, “face masks are not designed or certified to protect the wearer from exposure to respiratory hazards.” A number of studies have shown the inefficacy of the surgical mask in household settings to prevent transmission of the influenza virus…

A study published in 2015 found that cloth masks can increase healthcare workers risk of infection. It also called into question the efficacy of medical masks. You can read more about that and access it here.

The physiological effects of breathing elevated inhaled CO2 may include changes in visual performance, modified exercise endurance, headaches and dyspnea. The psychological effects include decreased reasoning and alertness, increased irritability, severe dyspnea, headache, dizziness, perspiration, and short-term memory loss. (source)

There are studies out there that also suggest that wearing masks can indeed help prevent Covid-19, especially in an acute care setting, it’s just that we are hearing so much of it that we forget to examine the science on the other side of the coin.

The list goes on, these are just a few examples.

Manufactured Panic?

The next important question to ask ourselves is, are health authorities making this pandemic out to be more serious than it actually is? Many scientists and epidemiologists from around the world have expressed this belief, and many of them, as a result, have been censored by social media platforms. Why is there an authoritarian “fact-checker” going around censoring information, evidence, and opinions being presented by some of the worlds leading scientists in this area simply because it opposes the narrative given to us by organizations like The World Health Organization? (WHO)

Are masks being used to prolong fear and hysteria?

John P. A. Ioannidis, a professor of medicine and epidemiology at Stanford University has said that the infection fatality rate is close to 0 percent for people under the age of 45 years old. Why are we taking such measures for a respiratory infection when tens of millions of people get infected and die from respiratory viruses every single year?

Why is there so much controversy surrounding the deaths? For example, in Toronto Canada, “Individuals who have died with COVID-19, but not as a result of COVID-19 are included in the case counts for COVID-19 deaths in Toronto.” (source)

Dr. Ngozi Ezike, Director of the Illinois Department of Public Health, recently stated that, even if it’s clear one died of an alternative cause, their death will still be marked as a COVID death.

The Colorado Department of Public Health and Environment announced a change to how it tallies coronavirus deaths amid complaints that it inflated numbers. This has been a common theme throughout the US as well as the World.

Vittorio Sgarbi, Italian politician Mayor of Sutri gave an emotional speech at a hearing on the 24th of April where he emphasized that the number of deaths in Italy due to COVID-19 are completely false and that the people are being lied to.

This isn’t even the tip of the ice-berg when it comes to manufactured deaths.

What’s really going on here? Is this actually about the pandemic, or was Edward Snowden right? That governments are using the new coronavirus to impose more authoritarian measures on the population, measures that will stick around long after the virus is gone? You can read more about his comments here.

Was Dr. Ron Paul correct when he said that this virus is less dangerous than it’s being made out to be? And that people will profit both politically and financially from this in the form of more of our basic rights being taken away? Is this simply being used like the justification for mass surveillance was used? To protect the population, or is it for, as NSA whistle-blower William Binney says, “total population control?” You can read more about his comments here.

The Takeaway

It’s quite clear that a large portion of the population doesn’t agree with various medical mandates, and wearing masks is one of those mandates. The reason is justified, and that’s simply because there is no evidence that they can protect the general public, and depending on the material, in some cases it can be harmful. I find it hard to believe that someone would have an issue with someone else not wanting to breathe in their own carbon monoxide, but I also understand that many peoples perception with regards to this pandemic has been severely manipulated.

On the flip side, due to so many instances where things don’t make sense, this pandemic is contributing to another large amount of people questioning what we are being told and being forced to do by our government, this is causing a deep awakening of the masses. Perhaps this is the larger reason it’s playing out from a collective consciousness perspective.

At the end of the day, more measures are continually pushed upon the population without their consent. We don’t have to continue to obey, continue to elect, and help maintain a system that is clearly not serving us to thrive.

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Awareness

The Physicians For Informed Consent Ask If The MMR Vaccine Is More Dangerous Than The Measles

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What Happened: The Physicians for Informed Consent (PIC) are a group of doctors and scientists from around the world who have come together to support informed consent when it comes to mandatory vaccine measures. Their information is based on science. Their mission is to deliver data on infectious diseases and vaccines, and to unite doctors, scientists, healthcare professionals, attorneys, and families who support voluntary vaccinations. Their vision is that doctors and the public are able to evaluate the data on infectious diseases and vaccines objectively and voluntarily engage in informed decision-making about vaccination. 

You can check out their directors, advisors, and founding members here.

The organization itself is much bigger than the founding members, and includes a coalition of organizations, doctors and scientists.

On their website, they’ve put out some excellent downloadable PDF’s with regards to the MMR vaccine. There are four of them that all present different points.

  1. MEASLES: What Parents Need To Know
  2. MMR VACCINE: Is It Safer Than Measles? 
  3. Waning Immunity & The MMR Vaccine 
  4. FAQ’s: The MMR Vaccine versus the Measles

One of them deals with “what parents need to know about the measles vaccine” and another one presents the information that has them questioning if the MMR vaccine is safer than the measles. They point out that the chances of dying from measles and make many comparisons to the vaccine.

According to a MedAlerts search of the FDA Vaccine Adverse Event Reporting System (VAERS) database, as of 2/5/19, the cumulative raw count of adverse events from measles, mumps, and rubella vaccines alone was: 93,929 adverse events, 1,810 disabilities, 6,902 hospitalizations, and 463 deaths. The National Childhood Vaccine Injury Act has paid out approximately $4 billion to compensate families of vaccine-injured children. As astronomical as the monetary awards are, they’re even more alarming considering HHS claims that only an estimated 1% of vaccine injuries are even reported to the Vaccine Adverse Events Reporting System (VAERS).

The PDF’s are well-sourced and laid out in an easy to read and understand type of manner, and quite detailed. Their arguments are quite compelling, and it would be interesting to present this information to a physician on the opposite end of the spectrum in order to hear or read their rebuttal. So feel free to take a look at them if interested!

Why This Is Important: When it comes to both our individual and collective health, all of us simply want what’s best. Nobody can really deny that, especially for our children. The issue is, many people have been made to believe that vaccines are for the greater good of everybody. We are made to believe that children, for example, who are not vaccinated are actually a danger to the vaccinated children.

The Physicians for Informed Consent are well aware of this argument, and they present a lot of information on why that’s not true. At the end of the day, in order to produce “herd immunity” from vaccines, the vaccines must be 100 percent effective for everybody, all of the time. We already know that that’s not the case and that a large majority are susceptible to vaccine injury. The National Childhood Vaccine Injury act alone is enough to argue against mandatory vaccination and the idea that the unvaccinated are a risk to the vaccinated. In fact, vaccines have been known to spread diseases. This has happened with polio as well as the measles.

For example, during the measles outbreak in California in 2015, a large number of suspected cases occurred in recent vaccinees. Of the 194 measles virus sequences obtained in the United States in 2015, 73 were identified as vaccine sequences. The media (Pharma-owned) generated high public anxiety. This fear-mongering led to the demonization of unvaccinated children, who were perceived as the spreaders of this disease. Rebecca J. McNall, a co-author of the published report, is a CDC official in the Division of Viral Diseases who had the data proving that the measles outbreak was in part caused by the vaccine. It is evidence of the vaccine’s failure to provide immunity. (source)

There are actually decades of examples when it comes to the measles.

The Takeaway

Vaccinations are quite a controversial topic, and vaccine hesitancy continues to increase among not only the global citizenry, but among doctors and physicians as well, which was also expressed at the recent World Health Organization vaccine summit. You can read more about that here.

In today’s day and age, it’s important to ask ourselves if measures taken under the guise of goodwill are really necessary and good for us. Take terrorism, for example, the idea that those who fund the problem, arm the problem, and in some cases create the problem then propose the solution of foreign infiltration, again, under the guise of goodwill.

So what were the real intentions, to stop the terrorists or to take over the country for natural resources and economic power and control?

Are people capitalizing off of the coronavirus? Not just for profit but for control, like Edward Snowden mentioned?

It’s also important to note that pharmaceutical companies hold tremendous lobbying power, even more so than big oil. (source)

Ask yourself, should we not have the right to decide for ourselves what goes into our body? Especially when there is a tremendous amount of flawed logic with the idea of mass vaccinations? Should we not have access to appropriate double blind placebo controlled safety studies? How come there are none for vaccines?

Why are there massive ridicule campaigns against organizations, professionals and people who create awareness about vaccine safety? Is vaccine safety not in the best interests of everybody? Should we not be analyzing and questioning instead of simply believing?

We must ask ourselves if we want to continue to give our consciousness and perceptions about certain medications over to these global and federal health authorities or, is it time to start asking more questions and pointing out facts that don’t really resonate? Why is discussion being discouraged, censored and even punished?

Why is Julian Assange in Jail? Why do we jail those who expose crimes and identify with those who commit them?

At the end of the day, vaccines are not a one size fits all product, and that’s quite clear. There are risks associated with vaccines, and evidence suggests that they are nowhere near as rare as they’re made out to be.

If we can come together as billions and shut down for the coronavirus, imagine what we could do if we come together to oppose measures that we as a citizenry, and as an entire collective, do not desire.

 

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Alternative News

Soft Drink Companies Caught Using Big Tobacco’s Playbook To Lure Young Children

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In Brief

  • The Facts:

    Documents obtained by researchers clearly outline the unethical and immoral actions Tobacco companies used to 'hook' kids onto sugary drinks. They use the same tactics they did for smoking.

  • Reflect On:

    Why do and have our federal health regulatory agencies allow such products to be approved as safe for consumption when they are clearly linked to a variety of diseases, like cancer?

Many moves made by multiple big corporations are extremely unethical, immoral, and downright shocking. These corporations have completely compromised our federal health regulatory agencies, and it’s quite clear that they do not care about the health of the human race and will do anything when it comes to the success of the products they manufacture, including taking illegal and/or immoral actions.

One of the more recent examples comes from the tobacco industry. Companies within the industry used colors, flavors, and marketing techniques to lure and entice children as potential future smokers. They actually used and applied these same strategies to sweetened beverages starting as early as 1963, according to a study conducted by researchers at UC San Francisco.

As the Sugar Scientists point out:

The study, which draws from a cache of previously secret documents from the tobacco industry that is part of the UCSF Industry Documents Library tracked the acquisition and subsequent marketing campaigns of sweetened drink brands by two leading tobacco companies: R.J. Reynolds and Philip Morris. It found that as tobacco was facing increased scrutiny from health authorities, its executives transferred the same products and tactics to peddle soft drinks. The study was published in the March 2019 issue of BMJ.

“Executives in the two largest U.S.-based tobacco companies had developed colors and flavors as additives for cigarettes and used them to build major children’s beverage product lines, including Hawaiian Punch, Kool-Aid, Tang and Capri Sun,” said senior author Laura Schmidt, PhD, MSW, MPH, of the UCSF Philip R. Lee Institute for Health Policy Studies. “Even after the tobacco companies sold these brands to food and beverage corporations, many of the product lines and marketing techniques designed to attract kids are still in use today.” (source)

The new papers, which are available in the UCSF Truth Tobacco Industry Documents Library, a subset of the UCSF Industry Documents Library, reveal the close and tight knit relationships between the big tobacco and big food industries. In fact, in the 60s and 70s, these companies conducted taste tests with mothers and their children to evaluate sweetness, colors and flavors for Hawaiian Punch product line extensions. The children’s preferences were prioritized.

Kool-Aid Joins Marlboro

Meanwhile, tobacco competitor Philip Morris had acquired Kool-Aid, via General Foods, in 1985. The company flipped its marketing audience from families to children, created its “Kool-Aid Man” mascot, and launched collaborations with branded toys, including Barbie and Hot Wheels. It also developed a children’s Kool-Aid loyalty program described as “our version of the Marlboro Country Store,” a cigarette incentives program. (source)

“The Wacky Wild Kool-Aid style campaign had tremendous reach and impact,” said first author Kim Nguyen, ScD, MPH, who is also with the UCSF Philip R. Lee Institute for Health Policy Studies. “Lots of kids in the ’80s dreamed of getting swag from the Wacky Warehouse. What is really ‘wacky’ is that the Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers.”

The tobacco giant also acquired Capri Sun and Tang, and used similar child-focused integrated marketing strategies to drive those sales.

“The industry claims that these tobacco-inspired marketing strategies are not actually targeting children and should be excluded from these industry-led agreements,” said Schmidt. “But the evidence cited in our research shows that these product lines and marketing techniques were specifically designed for and tested on children.” (source)

The UCSF Industry Documents Library was launched in 2002 as a digital portal for tobacco documents. Today, the library includes close to 15 million internal tobacco, drug, chemical and food industry documents used by scientists, policymakers, journalists and community members in their efforts to improve and protect the health of the public.

The Takeaway

At the end of the day, it’s important to recognize that government health authorities and the corporations we buy our food from, among other things, really don’t care about us. This has become extremely evident, as they are responsible for the sharp rise in numerous diseases. It’s not uncommon to see parents buy their children products similar to the ones listed above, and that’s due to mass brainwashing and the fact that we’ve been made to feel that these products are actually safe. This is why awareness is so critical.

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