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Something Happened In 1910 That Changed The Way We See the World!

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“Consumptionism is the name given to the new doctrine; and it is admitted today to be the greatest idea that America has to give to the world; the idea that workmen and masses be looked upon not simply as workers and producers, but as consumers. . . . Pay them more, sell them more, prosper more is the equation.” – Christine Frederick

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Greater Efficiency Lead to Commodification

When Henry Ford implemented the production line in 1910 to achieve greater efficiency, bringing production costs down for automobile manufacture in the process, everything changed. Ford’s common sense approach to large scale production revolutionised the auto industry as well as how most corporations operated. The ability to produce a car in 93 minutes, compared to twelve hours, helped Ford and his team produce significantly more vehicles each day. As production increased there was a need to expand the consumer base. The ability to persuade and appeal to citizen’s desires and wants became just as important as the ability to produce the goods and services. Mass production was only sustainable as long as there was a continued and ever growing demand for products. Traditional markets of high net worth individuals would not be sufficient to support this newfound productive capacity. Advertising and consumption were critical in facilitating this growth culture and commoditization of production.

--> Our latest podcast episode: Were humans created by extraterrestrials? Joe sits down with Bruce Fenton, multidisciplinary researcher and author to explore the fascinating evidence behind this question. Click here to listen!

Commodification Leads to Alienation

Karl Marx extensively criticized the social impact of commodification under the name “commodity fetishism and alienation.” According to Marx, “commodity fetishism is the perception of the social relationships involved in production, not as relationships among people, but as economic relationships among the money and commodities exchanged in market trade. As such, commodity fetishism transforms the subjective, abstract aspects of economic value into objective, real things that people believe have intrinsic value.”(1)  With a commodity driven process, alienation may occur at various levels, as workers become detached from the overall vision of an organisation. In the commodification of products and services, segregation, separation, and compartmentalisation of the workforce are required to enhance productive capacity. This commodification of workers can diminish job satisfaction, intrinsic human psychological well-being, social engagement, emotional connections, and overall wellbeing.

Cultural Identity and Meaning Sort Through Commodification

In today’s market almost everything has become commodity driven. With this tendency to over-consume we have inadvertently corrupted society. As a whole, Western culture desires short-term gratification over more sustainable and worthwhile pursuits. Our consumption of goods and services has become a badge to which we attach our cultural identity and meaning. With the commoditisation of culture and the means of production there has been a shift towards homogenising cultures. Commodification has made it easier for large scale mass marketing to occur and is the perfect mechanism by which ideas, products, and corporate propaganda are disseminated. This has resulted in a decline in diversity, creativity, and local resilience. Edward Bernays suggests in his book, Propaganda, the “commodification of production has led to the rubber stamping and duplication of information that is communicated on mass, resulting in the decline in original thought.”(2) 

Commodification is Used to Reduce Choice and Increase Profits

Naomi Klein also outlines how this commodification of corporations and production has developed into brand management with particular attention given to company logos. Klein examines how corporations expanded beyond selling products, encompassing brand awareness  — effectively a more powerful driver of the human psyche — as part of their overall strategy. Klein’s research suggests that, “logos served the same social function as keeping the clothing’s price tag on: everyone knew precisely what premium the wearer was willing to pay for style. By the mid-eighties, Lacoste and Ralph Lauren were joined by Calvin Klein, Esprit, and, in Canada, Roots; gradually, the logo was transformed from an ostentatious affectation to an active fashion accessory.”(3)

By building powerful imagery and associations, corporations could reduce the variety and choice, instead opting for brand dominance and penetration into mass markets, where the economies of scale benefited production, costs, and profits. Klein argues corporations aim to position themselves to become dominant players in their respective fields so as to eliminate and prevent competition from arising. With sheer size and scale key players can penetrate markets by simply opening their own stores in strategic locations, preventing others from competing. (4)

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Commodification Seeks Out Low Cost Labour Markets

The problem with many of the major corporations which have become household names is they seek out the lowest cost labour markets. These have limited or poor labour laws, cheaper costs of production, and less environmental controls. This offshoring has led to a rise in the services sector in most Western countries, significantly undermining local production and manufacturing. With dwindling skilled manufacturing opportunities, the West has seen an increase in minimum wage jobs which offer little job security and future career prospects for young people. All in all this commodification has resulted in a globalised world of big brands and economies of scale seeking out low cost producers.

Commodification Helping Destroy the Planet

The increasing inequality between the haves and the have nots and the continued exploitation of the planet are fundamentally a result of this ever increasing shift to turn things into commodities. Our natural world, our values, and our lives have been commodified in an attempt to monetize every aspect of our lives and the natural world. Self-indulgence and consumption have distracted us from the true meaning of self as we have become oblivious to this doctorine. Much of Western society has placed the attainment of assets and physical possessions at the centre of our world. This ultimately leads to misery and a false reality that we can never fully attain. While the industrial and technological revolutions brought about significant changes in economy, they also changed the culture and way we look at the world. This commodity driven paradigm has changed the focus toward swapping quality, communal, and higher social and ideological values for convenience and cheap consumer goods. It is time to Rethink…

excerpts from Rethink…Your world, Your future.

Article by Andrew Martin, author of  Rethink…Your world, Your future. and One ~ A Survival Guide for the Future… 

RethinkcoverCE2 facebook

(1) Isaak Illich Rubin said that “The theory of fetishism is, per se, the basis of Marx’s entire economic system, and, in particular, of his theory of value.” — Essays on Marx’s Theory of Value. Montreal: Black Rose Books, 1990, p. 5.

(2) Edward Bernays, Propaganda 1928.

(3/4) Naomi Klein, No Logo: Taking Aim at the Brand Bullies, Picador, 1999. P19.

 

 

 

 

 

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Global Food & Farming Issues: Dr. Vandana Shiva Slams Bill Gates, Mark Zuckerberg & Monsanto

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CE Staff Writer 3 minute read

In Brief

  • The Facts:

    Physicist, environmental activist and renowned author Dr. Vandana Shiva explains modern day global food and farming issues. There are links within the article to her very informative work.

  • Reflect On:

    When organic agriculture has shown to be the best way to feed the world, why do giant corporations insist on taking over and doing things their way? Why do they have so much sway over government policy?

Before you begin...

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Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

Dr. Vandana Shiva is a renowned author, environmental activist, and physicist. Shiva founded Navdanya, an international movement started 30 years ago in India to defend seed and food sovereignty and small farmers around the world.  Navdanya pioneered the movement of seed saving and seed freedom, which began in response to the crisis of erosion of agricultural biodiversity and introduction of GMOs and patents on seeds through intellectual property rights (IPRs) and so-called ‘free trade’ agreements. It has long fought against biopiracy, the patenting of indigenous knowledge by self-interested multinational corporations and won cases related to Neem, basmati rice and wheat in India. Navdanya promotes a new agricultural and economic paradigm, a culture of food for health, where ecological responsibility and economic justice replace the present greed, consumerism and competition which have become dominant in society. It aims at regaining the common good as a foundation for a renewed sense of community, solidarity and culture of peace.

In the last 30 years, Navdanya’s research on Biodiversity based Agro-ecological farming has shown how Agroecology can increase nutrition and health, as well as farmers incomes while rejuvenating soil, water and biodiversity and enhancing climate resilience. They have a membership of more than 650,000 farmer families in 22 states of India. According to Navdanya:

The COVID public health crisis and its resulting economic devastation have accelerated calls to respond through the ‘Great Reset’ of capitalism through embracing the fourth industrial revolution. For food systems, this would mean a ‘food systems transformation’ where all areas of the food supply chain are further centralized, digitized, and mined for data in the false names of ‘public health’ and ‘economic recovery’. This push is now being supported by international organizations and world leaders who stand hand-in-hand with big corporations’ desires for further agrifood system concentration. This translated to a more aggressive push toward false solutions of farms managed through artificial intelligence and predictive algorithms, precision farming, fake foods- such as lab-grown meat, synthetically produced oils, and breastmilk- robot pollinators, biofortification, gene drives for more advanced forms of GMOs, and digital sequencing genetic information (DSI) of agro-diversity.

They recently put out a very informative report titled “Gates to A Global Empire.” Be sure to check it out. I suggest you read a recent article written by Dr. Shiva (her twitter account) titled, “Indian farmers’ 30 year struggle against corporate globalisation and 40 year struggle against the green revolution.” Her books are also a great resource documenting the takeover of seed and the immoral and unethical actions of big corporations, like Monsanto, in India and all over the world.

The clip below is from 2019 but it’s still very informative.

 

Dive Deeper

These days, it’s not just knowing information and facts that will create change, it’s changing ourselves, how we go about communicating, and re-assessing the underlying stories, ideas and beliefs that form our world. We have to practice these things if we truly want to change. At Collective Evolution and CETV, this is a big part of our mission.

Amongst 100's of hours of exclusive content, we have recently completed two short courses to help you become an effective changemaker, one called Profound Realization and the other called How To Do An Effective Media Detox.

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Alternative News

‘Big Short’ Investor Michael Burry Warns Central Governments Could Squash Bitcoin

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CE Staff Writer 6 minute read

In Brief

  • The Facts:

    Well known hedge fund Michael Burry feels that Bitcoin could be squashed by the "legally violent, heartless central governments" who won't allow Bitcoin to stay decentralized.

  • Reflect On:

    Our societal structures, like the economy, are certainly in question as many continue to lose faith in them. Is the path towards a better future through cryptocurrency? Could humanity dream up a world without money?

Before you begin...

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Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

You might remember the famed hedge fund manager Michael Burry from the film ‘Big Short,’ his character was played by Christian Bale. He is best known for forecasting the 2008 financial crisis, and he made billions from that bet. In a recent tweet, Burry has suggested that governments could “squash” Bitcoin (BTC) in a coming inflationary crisis due to further pandemic stimulus.

Burry also feels that further regulation of the decentralized currency could hamper BTC’s performance in the long term. With one of the main motivations behind cryptocurrency’s like BTC being that they are intended to operate outside of government control and regulation, you can bet that the millions who invest in crypto intend that it stays that way – out of the governments reach.

In a now deleted series of Tweets, Michael Burry stated some intriguing opinions about Bitcoin and potential government interventions:

I don’t hate BTC. However, in my view, the long term future is tenuous for decentralized crypto in a world of legally violent, heartless centralized governments with lifeblood interests in monopolies on currencies. In the short run anything is possible – why I am not short BTC.

Burry claiming he is not ‘short’ on BTC means he is not betting that its price will fall significantly anytime soon.

One of the major reasons Burry feels governments could squash BTC is due to coming inflation as a result of more pandemic stimulus. “In an inflationary crisis, governments will move to squash competitors in the currency arena. $BTC #gold,” he said.  As you can sense by Burry’s words, he feels governments will do anything in their power to maintain control over their own currencies, and protect them at all costs, regardless whether it’s what benefits people most or not.

In his recent string of tweets he discussed Germany’s path to hyperinflation in the 1920s. He currently sees America’s economic trajectory to be similar to the post-World War I climate that eventually led to a 320% monthly inflation rate in the country.

If Burry is right about the upcoming inflation and the governments potential regulatory actions on BTC, this will be the 2nd time in recent years that he predicted a seismic shift in the US economy.

“People say I didn’t warn last time, I did, but no one listened. So I warn this time. And still, no one listens. But I will have proof I warned.” – Burry said in a tweet.

Modern Structures Are Failing

This inevitably brings up the discussion of our current way of life when thinking about our societal design. Does a capitalistic economy really create a world where people can thrive? Does it inspire big business and governments to think about people’s well being first? Or does it motivate them to think of profits first? Perhaps it’s our underlying worldview of competition and separation that causes us to create society in this manner? Either way, history over the last 30 years has shown us that financial crisis’ are happening at a faster rate, each time pushing more and more people into a lower socio-economic class while the few become richer. Aside from available spending money, think of how this affects people’s basic ability to survive and enjoy life.

COVID-19 served to make billionaires even bigger billionaires, while the average person struggles to get a job, feed their family and make basic payments. Is this a world we want to live in? Does this truly feel like what we’re capable of or are we being convinced to accept something because someone said so?

Are we really to support the idea that governments should regulate cryptocurrency, a means of exchange that is outside their control? What’s the motivation behind their regulation? As faith in our institutions crumbles year after year, is the culture within governance feeling their increasing loss of power over the people?

I don’t intend to write a lengthy piece deeply exploring the ins and outs of our economic model and why it’s not serving the people, I’ll save that for another time. I sense that the questions I’ve posed will already bring up thoughts and feelings within you that tend to ‘know’ our current ways aren’t working to help people thrive, perhaps that’s enough.

Where I’m curious to push the envelope a little further is in the question of why do we believe that we need currency and exchange to begin with? Why must our economies work the way we do? Have we really chosen to ask this question? Or have we accepted the limited and dishonest historical belief that “we tried everything else and this is best?”

A radical idea to consider I know, but one I invite you to imagine for just a moment. Given all the the incredible technology we have available to us today, can we really not imagine a society where money is not required? Given the emerging information in post material science that is telling us a different story about the nature of humans, can we honestly say we are simply competitive and warring animals still?

For just a moment, set aside the judgements someone might cast upon you for considering that we could live in a world without money, things like “that’s socialism!” or  “That’s communism!” If you were tasked with the project of coming up with a way to live in our world without money, how might it look? How would we go about creating that type of community?

Aside from what we’re commonly told, human beings are incredible, with extraordinary abilities to connect, build community and solve problems. If we changed the conversation from “that’s never going to be possible” to “how might we actually go about doing this?” that innocent little shift allows us to be open, sense possibility and activate our creativity, even if it means we aren’t going to take action right away.

I’ve been doing this sort of work and asking these questions my whole life – professionally for 13 years – I don’t hold the naive position that all of this can just happen on its own or that we don’t require deep questioning of our current worldview, I recognize all of this is necessary. What I am saying though is, if we don’t begin to think and explore down this path, we can’t ever make things ‘better.’

So what are you choosing to do? Accept the world as it is today? Or are you open to imagining a world where people can truly thrive?

Dive Deeper

These days, it’s not just knowing information and facts that will create change, it’s changing ourselves, how we go about communicating, and re-assessing the underlying stories, ideas and beliefs that form our world. We have to practice these things if we truly want to change. At Collective Evolution and CETV, this is a big part of our mission.

Amongst 100's of hours of exclusive content, we have recently completed two short courses to help you become an effective changemaker, one called Profound Realization and the other called How To Do An Effective Media Detox.

Join CETV, engage with these courses and more here!

Continue Reading

Alternative News

China To Expand Weather Modification Program & Make A Large Portion of Their Climate Artificial

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CE Staff Writer 9 minute read

In Brief

  • The Facts:

    China has publicly revealed plans to drastically expand an experimental weather modification program to cover an area of over 5.5 million square kilometers (2.1 million square miles) -- more than 1.5 times the total size of India.

  • Reflect On:

    How long have weather modification programs been in operation? What are and have been the consequences of such activity?

Before you begin...

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Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

What Happened: China announced that it’s planning a rapid expansion to its weather modification program. Most people probably didn’t know that China even had a weather modification program. The changes include modifying the climate in an area that is more than one and a half times the size of India, covering an area of over 5.5 million square kilometers (2.1 million square miles). In fact, China has been modifying their weather for decades and they’ve used the technology at local levels as well. They were quite open about modifying the weather for clear skies ahead of and during the 2008 Olympics.

According to the Guardian,

The proposed enlargement is on a scale that could affect regional weather patterns. The cabinet said it wanted to extend the artificial rain and snow programme to cover at least 2.1m sq miles (5.5m sq km) of land by 2025. The long-term plan envisages that by 2035, the country’s weather modification capabilities would reach an “advanced” level and focus on revitalising rural regions, restoring ecosystems and minimising losses from natural disasters.”

It’s not just China that has engaged in such activity, it was used by the US during the vietnam war (Operation Popeye). General Electric started to conduct their first weather modification experiments in 1946. In 2012, Iran accused Israel and the United States of modifying their climate for warfare purposes, and did so again in 2018. According to then president of Venezuela Hugo Chavez prior to his death, “The US Navy launched a weapon capable of inducing a powerful earthquake on Haiti. This time it was only a drill, and the final part of it is destroying and taking over Iran.”

How long has this been going on for? A United States government document printed at the request of the United States Senate Committee on Commerce, Science and Transportation in November 1978 states,

Weather modification is generally considered to be the deliberate effort to improve atmospheric conditions for beneficial human purposes. Not all weather modification activities, however, have been designed to benefit everyone, and have been used for purposes of war….In addition to specific research programs sponsored by Federal agencies, there are other functions related to weather modification which are performed in several places in the executive branch. Various federal advisory panels and committees and their staffs -established to conduct in-depth studies and prepare reports, to provide advice or recommendations, or to coordinate weather modification programs – have been housed and supported within executive departments, agencies, or offices.

Dr. Michel Chossudovsky, a University of Ottawa Emeritus Professor of Economics writes in an article he wrote on his website:

The significant expansion in America’s weather warfare arsenal, which is a priority of the Department of Defense is not a matter for debate or discussion. While environmentalists blame the Bush administration for not having signed the Kyoto protocol, the issue of “weather warfare”, namely the manipulation of weather patterns for military use, is never mentioned.

The US Air Force has the capability to manipulate climate either for testing purposes or for outright military-intelligence use.  These capabilities extend to the triggering of floods, hurricanes, droughts, and earthquakes. This comes directly from one (of many) of their documents.

Weather modification will become a part of domestic and international security and could be done unilaterally… It could have offensive and defensive applications and even be used for deterrence  purposes. The ability to generate precipitation, fog, and storms on earth or to modify space weather, … and the production of artificial weather all are a part of an integrated set of technologies which can provide substantial increase in US, or degraded capability in an adversary, to achieve global awareness, reach, and power. (Weather as a force multiplier: Owning the Weather In 2025)

The practice today is referred to as “geoengineering” and climate change/global warming seems to be the justification for it. But as with many other topics, with crises’ like COVID-19 and terrorism, for example, in my opinion they always seem to be used for purposes other than what the pubic receives as justification.

Below is a video of then CIA director John O. Brennan giving his support for weather modification programs.

Many universities around the globe are now working on large scale artificial intervention technologies to alter the Earth’s climate in response to climate change. Yale is one, for example, and Harvard is another. These programs involve a host of interventions, one popular one seems to be the idea of spraying particles into the atmosphere to reflect sunlight away from the planet, as explained by Nature in 2018 when Harvard researchers announced they were going to start conducting experiments. Typical particles used to spray into the atmosphere and reflect sunlight away from earth would be; Sulphate/Sulphuric Acid/Sulphur Dioxide, Titania, Silicon Carbide, Calcium Carbonate, Alumina, Silica, Zinc Oxide.

One of those researchers is David W. Keith. He’s a professor of Applied Physics for the Paulson School of Engineering and Applied Sciences (SEAS) who seems to be in support of these interventions and working on them. A few years ago he stated that as a result of this type of wide-scale intervention “You may end up killing many tens of thousands of people a year as a direct result of that decision.” (source) We cannot forget about the environmental and ecological impacts as well. These could be catastrophic as so many other human interventions and developments have been.

According to a 2015 paper published in Current Science, by Dr. Marvin Herndon, PhD., a nuclear chemist and geochemist, we are already seeing the impacts.

The abstract reads as follows:

“In response to an urgent call through an article in Current Science for assistance to understand the geological association of high aluminum mobility with human health in the Ganga Alluvial Plain, I describe evidence of clandestine geoengineering activity that has occurred for at least 15 years, and which has escalated sharply in the last two years. The geoengineering activity via tanker-jet aircraft emplaces a non-natural, toxic substance in the Earth’s atmosphere which with rainwater liberates highly mobile aluminum. Further, I present evidence that the toxic substance is coal combustion fly ash. Clandestine dispersal of coal fly ash and the resulting liberation of highly mobile aluminum, I posit, is an underlying cause of the widespread and pronounced increase in neurological diseases and as well as the currently widespread and increasing debilitation of Earth’s biota. Recommendations are made for verifying whether the evidence presented here is applicable to the Ganga Alluvial Plain.”

The idea that this type of activity has already been happening is not novel. “In recent years there has been a decline in the support for weather modification research, and a tendency to move directly into operational projects.” –  World Meteorological Association (2007)

Final Thoughts: This article presents a tidbit on weather modification and doesn’t really address more than the tip of the iceberg. I do not think geoengineering is a necessary and healthy climate change intervention. In fact, I believe it’s completely unnecessary and we should really be looking at ways to change the way we generate energy and clean up our planet. I find it odd that so much political focus is put on CO2, yet hardly any on deforestation, for example. I also find it irritating that I’ve come across so many great solutions that can help our planet thrive yet they never see the light of day. Today, it seems the “solutions” chosen are the ones that really don’t do much but simply put more power, control and money into the hands of the “one percent.”

That being said, I believe the climate change crisis is like many others, it’s being used, abused, and in many cases “made up” and capitalized on for ulterior motives, however I’m not quite sure what those motives are. You can read more about my thoughts on “climate change” in articles I’ve published previously on the topic, here and here.

This type of activity (geoengineering) has serious consequences for both environment and health and it’s something that seems to be flying under the radar of many people. Furthermore, it’s always been categorized under the “chemtrail conspiracy” title which has detracted from a very real phenomenon.

I find it odd how a supposed solution to combat climate issues is to create more environmental and health issues, because it seems that’s exactly what this type of spraying will, can and does do. Our environment is already heavily saturated with heavy metals and pesticides, this should be our main focus along with cleaning up our water systems and restoring our ecosystems. Unfortunately focusing on these issues threatens big industry, and various corporations and political powerhouses can’t really benefit from it and would go out of business if actually necessary changes were implemented.

What can we do about it? I’m not quite sure what the answer is. Our world is filled with greed, ego, and the lust and desire for power and control. Many major ‘happenings’ are done so in a clandestine manner, there is so much going on in our world that the masses are completely unaware of. Our only source of information seems to be mainstream media networks, and they seem to be masters and controlling human perception. At the end of the day, it’s great that humanity is ‘waking up’, becoming more aware, voicing their concerns and asking more questions. Human consciousness is shifting to the point where, eventually, no human being will take part in these types of programs. This is why such measures, like geoengineering are always done under the guise of goodwill and presented as a necessary solution. It’s because human beings have good hearts, and many of us just wants what’s best for the whole. If we do not think we are doing something good and necessary, we’re probably not going to do it.  This is where propaganda comes in

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. – Edward Bernays (Propaganda 1928)

Thankfully large portions of the human race are starting to “see.” This is a great sign and a necessary step we move along the journey towards a better human experience that ultimately will come from a shift in human consciousness. It’s happening now.

Dive Deeper

These days, it’s not just knowing information and facts that will create change, it’s changing ourselves, how we go about communicating, and re-assessing the underlying stories, ideas and beliefs that form our world. We have to practice these things if we truly want to change. At Collective Evolution and CETV, this is a big part of our mission.

Amongst 100's of hours of exclusive content, we have recently completed two short courses to help you become an effective changemaker, one called Profound Realization and the other called How To Do An Effective Media Detox.

Join CETV, engage with these courses and more here!

Continue Reading
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