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Something Happened In 1910 That Changed The Way We See the World!

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“Consumptionism is the name given to the new doctrine; and it is admitted today to be the greatest idea that America has to give to the world; the idea that workmen and masses be looked upon not simply as workers and producers, but as consumers. . . . Pay them more, sell them more, prosper more is the equation.” – Christine Frederick

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Greater Efficiency Lead to Commodification

When Henry Ford implemented the production line in 1910 to achieve greater efficiency, bringing production costs down for automobile manufacture in the process, everything changed. Ford’s common sense approach to large scale production revolutionised the auto industry as well as how most corporations operated. The ability to produce a car in 93 minutes, compared to twelve hours, helped Ford and his team produce significantly more vehicles each day. As production increased there was a need to expand the consumer base. The ability to persuade and appeal to citizen’s desires and wants became just as important as the ability to produce the goods and services. Mass production was only sustainable as long as there was a continued and ever growing demand for products. Traditional markets of high net worth individuals would not be sufficient to support this newfound productive capacity. Advertising and consumption were critical in facilitating this growth culture and commoditization of production.

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Commodification Leads to Alienation

Karl Marx extensively criticized the social impact of commodification under the name “commodity fetishism and alienation.” According to Marx, “commodity fetishism is the perception of the social relationships involved in production, not as relationships among people, but as economic relationships among the money and commodities exchanged in market trade. As such, commodity fetishism transforms the subjective, abstract aspects of economic value into objective, real things that people believe have intrinsic value.”(1)  With a commodity driven process, alienation may occur at various levels, as workers become detached from the overall vision of an organisation. In the commodification of products and services, segregation, separation, and compartmentalisation of the workforce are required to enhance productive capacity. This commodification of workers can diminish job satisfaction, intrinsic human psychological well-being, social engagement, emotional connections, and overall wellbeing.

Cultural Identity and Meaning Sort Through Commodification

In today’s market almost everything has become commodity driven. With this tendency to over-consume we have inadvertently corrupted society. As a whole, Western culture desires short-term gratification over more sustainable and worthwhile pursuits. Our consumption of goods and services has become a badge to which we attach our cultural identity and meaning. With the commoditisation of culture and the means of production there has been a shift towards homogenising cultures. Commodification has made it easier for large scale mass marketing to occur and is the perfect mechanism by which ideas, products, and corporate propaganda are disseminated. This has resulted in a decline in diversity, creativity, and local resilience. Edward Bernays suggests in his book, Propaganda, the “commodification of production has led to the rubber stamping and duplication of information that is communicated on mass, resulting in the decline in original thought.”(2) 

Commodification is Used to Reduce Choice and Increase Profits

Naomi Klein also outlines how this commodification of corporations and production has developed into brand management with particular attention given to company logos. Klein examines how corporations expanded beyond selling products, encompassing brand awareness  — effectively a more powerful driver of the human psyche — as part of their overall strategy. Klein’s research suggests that, “logos served the same social function as keeping the clothing’s price tag on: everyone knew precisely what premium the wearer was willing to pay for style. By the mid-eighties, Lacoste and Ralph Lauren were joined by Calvin Klein, Esprit, and, in Canada, Roots; gradually, the logo was transformed from an ostentatious affectation to an active fashion accessory.”(3)

By building powerful imagery and associations, corporations could reduce the variety and choice, instead opting for brand dominance and penetration into mass markets, where the economies of scale benefited production, costs, and profits. Klein argues corporations aim to position themselves to become dominant players in their respective fields so as to eliminate and prevent competition from arising. With sheer size and scale key players can penetrate markets by simply opening their own stores in strategic locations, preventing others from competing. (4)

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Commodification Seeks Out Low Cost Labour Markets

The problem with many of the major corporations which have become household names is they seek out the lowest cost labour markets. These have limited or poor labour laws, cheaper costs of production, and less environmental controls. This offshoring has led to a rise in the services sector in most Western countries, significantly undermining local production and manufacturing. With dwindling skilled manufacturing opportunities, the West has seen an increase in minimum wage jobs which offer little job security and future career prospects for young people. All in all this commodification has resulted in a globalised world of big brands and economies of scale seeking out low cost producers.

Commodification Helping Destroy the Planet

The increasing inequality between the haves and the have nots and the continued exploitation of the planet are fundamentally a result of this ever increasing shift to turn things into commodities. Our natural world, our values, and our lives have been commodified in an attempt to monetize every aspect of our lives and the natural world. Self-indulgence and consumption have distracted us from the true meaning of self as we have become oblivious to this doctorine. Much of Western society has placed the attainment of assets and physical possessions at the centre of our world. This ultimately leads to misery and a false reality that we can never fully attain. While the industrial and technological revolutions brought about significant changes in economy, they also changed the culture and way we look at the world. This commodity driven paradigm has changed the focus toward swapping quality, communal, and higher social and ideological values for convenience and cheap consumer goods. It is time to Rethink…

excerpts from Rethink…Your world, Your future.

Article by Andrew Martin, author of  Rethink…Your world, Your future. and One ~ A Survival Guide for the Future… 

RethinkcoverCE2 facebook

(1) Isaak Illich Rubin said that “The theory of fetishism is, per se, the basis of Marx’s entire economic system, and, in particular, of his theory of value.” — Essays on Marx’s Theory of Value. Montreal: Black Rose Books, 1990, p. 5.

(2) Edward Bernays, Propaganda 1928.

(3/4) Naomi Klein, No Logo: Taking Aim at the Brand Bullies, Picador, 1999. P19.

 

 

 

 

 

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Melinda Gates Was Concerned About Her Husband’s Relationship With Jeffrey Epstein, WSJ Reveals

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CE Staff Writer 7 minute read

In Brief

  • The Facts:

    The Wall Street Journal is reporting that one possible reason for the divorce of Bill and Melinda gates may be due to his supposed relationship with convicted sex offender Jeffrey Epstein.

  • Reflect On:

    Did you know that elite child sex trafficking may be a real issue among certain circles? We are bringing attention to this recent story to bring awareness to this fact.

Before you begin...

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What Happened: Bill and Melinda Gates recently announced that they will be divorcing. They haven’t revealed the specific reason for their divorce, but the Wall Street Journal has reported that one source of concern for Ms. Gates “was her husband’s dealing with convicted sex offender Jeffrey Epstein, according to the people and a former employee of their charity, the Bill & Melinda Gates Foundation. Ms. Gate’s concern about the relationship dated as far back as 2013, the former employee said.”

Business Insider explains:

Sources told The Daily Beast last week that Bill Gates’ willingness to meet as early as 2011 with Epstein — who by then had already pleaded guilty to soliciting an underage girl in 2008 — “still haunts” Melinda Gates. According to the outlet, the couple met with Epstein in New York City at his Upper East Side mansion in September 2013. Sources told The Daily Beast that soon after the meeting, Melinda Gates told friends of her discomfort during the encounter. Several people close to the couple reportedly said she was “furious” over her husband’s relationship with Epstein. Bill Gates told The Journal in 2019 that he was not friends with Epstein. Documents reviewed by The Journal say that after The New York Times first reported in October 2019 that Bill Gates had met more than once with Epstein, Melinda Gates called her advisors multiple times.

According to the National Post, days before Epstein died in a New York Prison he named venture capitalist Boris Nikolic as a backup executor of his will. Nikolic had worked as a science advisor to Bill Gates. The Post goes on to mention that in an emailed statement at the time, “Nikolic told Bloomberg that Epstein had not consulted him about the will and that he had no intention to fulfill the duties.”

Nikolic is seen in the picture above on the left side of Gates. The others, from the left are, at the time, a senior JP Morgan executive James E. Staley, former Treasury Secretary Lawrence Summers, Mr. Epstein and of course Bill Gates.

This is the only other connection between Gates and Epstein that seems to exist. Gates met with Epstein in 2011, 2013 and 2018 it appears although no information as to why is available. Rumours related to philanthropy seem to be the reason but again, these meetings had occurred after Epstein was a convicted sex offender.

In 2014, multiple media outlets reported that police arrested  a Seattle man at the Gates’ mansion for allegedly collecting more than 6,000 child rape photos. Rick Allen Jones, reportedly employed as an engineer at the Gates’ home, is also accused of trading pornography images via Gmail. None of the activity Jones was involved in occurred at the Gates’ residence except for his arrest.

Why This Is Important: It’s no doubt odd that Bill Gates would meet with Epstein multiple times, especially after he was convicted as a sex offender. Perhaps these meetings were the only ones made public and there were more we don’t know about? Who really knows, we will probably never get the truth as to why they had this kind of relationship, if you can even call it that. We’ve seen the same thing with Prince Andrew, except Bill Gates doesn’t have any sexual offence accusations against him like Andrew does.

 Last year the former CEO of Reddit, Ellen K. Pao, tweeted that Ghislaine Maxwell “was at the Kleiner holiday party in 2011” but she “had no desire to meet her much less have a photo taken with her. We knew about her supplying underage girls for sex, but I guess that was fine with the “cool” people who managed the tightly controlled guest list.” After the tweet, Pao removed it and then made her profile private.

Maxwell, Epstein’s close associate is now on trial facing multiple sex offences and child sex trafficking charges, just like Epstein. It’s concerning that many people  seemed to be well aware of Epstein’s activities yet nobody really went public.

The Epstein saga, and all of the strange connections that go along with it are important because it highlights a very real problem that doesn’t seem to receive enough attention within the mainstream, and that’s the issue of supposed elite level child sex trafficking.

These kinds of rumours are quite prevalent among high ranking people, as a paper published in European Psychiatry details:

Research eventually led to the Franklin scandal that broke in 1989 when hundreds of children were apparently flown around the US to be abused by high ranking ‘Establishment’ members. Former state senator John W DeCamp, cited as one of the most effective legislators in Nebraska history, is today attorney for two of the abuse victims. A 15 year old girl disclosed that she had been abused since the age of 9 and was exposed since the age of 9 and was exposed to ‘ritual murder’ of a new born girl, a small boy (who was subsequently fried and eaten) and three others.

It’s a very deep issue, with countless examples of accusations and convictions involving high ranking people which include Vatican officials, Royal Family members, Prime Ministers, Presidents, politicians, Hollywood elite, financial elite and many more. You can read about more examples here if interested.

Sonia Poulton, a British journalist, social commentator, and filmmaker, has been investigating the dark web of pedophilia for years. Some of her research has been compiled into a documentary called “Pedophiles In Parliament.” You can access that here if interested.

We have conducted an interview with a survivor of elite child sex trafficking/slavery. You can access the full interview and start your free trial HERE on CETV, a platform we created to help combat internet censorship and allow us to continue to do our work and get the word out about various issues and topics.

The Takeaway: Much has come to light over the past few years regarding this issue, but if it is prevalent at the highest levels, how can it be stopped? If those with the power to stop this issue and the ones we approach to deal with this issue are involved, what steps can we take? Take Cardinal George Pell, for example, a high ranking Vatican official who was convicted of child sexual abuse. His charges were dropped and he was set free. It’s disturbing to contemplate the idea that Cardinal George Pell is or would be involved in such things, after all, he himself established The Diocesan Commission Into Sexual Abuse in 1996.

Perhaps some of those whom we view as idols, or gods and saviours are actually not what they seem? Perhaps it’s time for humanity to turn to itself instead of continually relying on big politics and powerful people to solve our issues. Perhaps that’s why they never get solved? Politics has become a cesspool of corruption and a system that does not seem to be adequate at dealing with many of the issues we face today, yet we continually turn to it for answers and permission. Given the amount of corruption within the system, the idea that sex trafficking is prevalent in some of these circles should come as no surprise.

The mainstream has failed to have appropriate conversations around elite level child sex trafficking and pedophilia, many people would consider it to be a “conspiracy theory” if you brought it up to them. It really goes to show how media sources have become a hub for disinformation and perception manipulation in many areas. It’s important to start having these discussions if we are going to make any progress with regards to solving it, regardless of how unbelievable it may seem.

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If you have been wanting to build your self awareness, improve your.critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

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Alternative News

Why Can’t We Question COVID’s Origins?

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CE Staff Writer 3 minute read

Before you begin...

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Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

Recall back to the beginning of the COVID pandemic and discussion were had about the origins of the virus. Was it naturally occurring, coming from an infected bat sold in a wet-market in China, or was it created in a lab and leaked whether on purpose or accidentally? At the time, the ladder was sharply considered a conspiracy theory, and if you ask most people today, inevitably including fact checkers, they will tell you this is true – COVID coming from a lab is a mere conspiracy theory.

But still today, many don’t agree with this hypothesis.

On May 3rd, journalist Nicholas Wade, a science writer who has worked on the staff of Nature, Science and, for many years, on the New York Times, penned an extremely lengthy piece on Medium called: Origin of Covid — Following the Clues.

In it he explores how the ‘debunking’ of the lab origins story came to be, and the stark conflict of interest associated with the letter published by the Lancet claiming the virus was naturally occurring. The letter was written by Dr. Peter Daszak, president of the EcoHealth Alliance of New York. His organization funded coronavirus research at the Wuhan Institute of Virology. This means Dr. Daszak would at least partly responsible for COVID leaking from that lab if it in was made there and in fact had leaked. Yet this stark conflict of interest was never claimed in the Lancet letter that became the political piece that encouraged the world not to consider lab origins.

As time has gone on, as Wade suggests, the evidence that COVID indeed originated in a lab continues to mount:

After all, the more months pass without the natural emergence theory gaining a shred of supporting evidence, the less plausible it may seem. Perhaps the international community of virologists will come to be seen as a false and self-interested guide. The common sense perception that a pandemic breaking out in Wuhan might have something to do with a Wuhan lab cooking up novel viruses of maximal danger in unsafe conditions could eventually displace the ideological insistence that whatever Trump said can’t be true.

Make no mistake, and I have to write this in or else we risk further demonetization and de-platforming, mainstream media and fact checkers will assure you COVID did not originate in a lab.

As I read through Wade’s extensive research into the origins of COVID, I began to see a possible pattern: the same ridicule and shutting down of scientific conversation regarding the origins of COVID that occurred throughout 2020 appears to be occurring right now when scientists and virologists question current vaccinations and roll out methods.

Multiple scientists have drawn questions about COVID vaccines, and they are only met with censorship and the label of “anti-vaxxer”, even when they are themselves pro-vaccine.

We had a discussion about this, and we also gave an inside look at how internet fact checking and Big Tech are being sure vaccine  story doesn’t get out. We wanted to give people an inside look at how our narratives, and financial well being as a company, is held hostage until we agree with change them at the behest of internet fact checkers.

Dive Deeper

Click below to watch a sneak peek of our brand new course!

Our new course is called 'Overcoming Bias & Improving Critical Thinking.' This 5 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your.critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

Click here to check out a sneak peek and learn more.

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Alternative News

Are Lockdowns Affecting Children?

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CE Staff Writer 2 minute read

In Brief

  • The Facts:

    We spoke to activist and mother Stephanie Sibbio about her co-creation of an organization called 100 Million Moms which seeks to empower women to stand up against injustices.

  • Reflect On:

    Are we choosing virus mitigation methods that are short sighted and harmful over the long term? Are they more harmful than the virus itself?

Before you begin...

Coherent icon

Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

The potential downsides of lockdowns during pandemics have been explored quite a bit – and the truth is the scientific community is quite divided on whether it’s the right move. On one hand a case can be made for effectiveness of lockdowns, but at quite a cost, while on the other hand many have shown lockdowns to be ineffective in slowing spread. How a study is organized and conducted can also dramatically change results.

Interestingly a study in Nature showed that “less disruptive and costly NPIs can be as effective as more intrusive, drastic, ones (for example, a national lockdown).” This essentially states that governments could choose effective ways to mitigate virus spread effectively without inducing unwanted and long term side effects on society as a whole via lockdowns – regardless, lockdowns are still widely being used.

One question we might have is, what about factors that are not so easy to measure right away? Things like long term psychological damage of being constantly stressed, out of touch with community and friends, and confined to our homes. What affects are children experiencing in their development and learning? We may not know exactly for quite some time.

I felt inspired to speak to a mother who has not only be asking this question with regards to her child, but who has decided to do something to push back against government measures, like lockdowns, that many citizens and scientist don’t agree with.

Along with another activist, Stephanie Sibbio created a movement called 100 Million Moms who, as their Instagram states, are a rights-based movement empowering moms all over the world to stand up against injustice. We advocate for natural health & medical freedom.

I spoke to Stephanie about how she has seen lockdowns affecting children, and her story in co-creating 100 Million Moms. In this discussion you will learn how you can get involved as well.

Further Discussion

A large meta analysis on mask wearing has shown that children are having physiological issues and learning challenges with prolonged mask wearing.

A group of doctors did a panel worth considering that discusses the potential harms of lockdowns and the science that supports the idea.

Dive Deeper

Click below to watch a sneak peek of our brand new course!

Our new course is called 'Overcoming Bias & Improving Critical Thinking.' This 5 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your.critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

Click here to check out a sneak peek and learn more.

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