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15 Things You Didn’t Know About Dr. Bronner & His Magic Soap

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Dr. Bronner’s Magic Castile soap has been the top selling organic soap in North America for many years. Have you ever stopped and wondered about the man behind the company and how it all got started? Well, without further ado, here are 15 things you probably didn’t know about Dr. Bronner and his magic castile soap.

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1. Emanuel Bronner Was Born Into Soap

Bronner was part of a third generation family of Jewish master soap makers in Germany. His family was celebrated for decades for their important liquid soap innovations for the country. Unfortunately, Bronner’s relationship with his father and uncles had begun to sour, so he emigrated to the United States in 1929 for a fresh sart and to begin consulting for American soap companies. (I know I’m not the only one who is glad he did!)

2. He Began His New Life In The U.S. Lecturing About World Peace

Bronner was passionate about world peace and spent years spreading his life philosophy, which he called Bronner’s Peace Plan, to anyone who would listen. It eventually became known as “the Moral ABC.” Essentially, he believed that if people stopped focusing on their differences and instead thought about how we are actually all the same, we would all be better off on what he termed this “Spaceship Earth.”

3. His Philosophy For World Peace Was Borne Of Tragedy

In the 1940s Bronner received the devastating news that his parents and other family members who stayed in Germany had been murdered in Nazi death camps. Shortly after this, his wife fell ill and passed away, leaving Bronner with his two sons and daughter. He put all three children into foster care so that he could put more focus and attention on refining his speeches. Eventually his oldest son, Ralph, joined his father on the lecture circuit and continued spreading the Moral ABC long after his father’s death in 1997.

4. Bronner Was Once Committed To A Mental Institution — By His Sister

After learning that Bronner had abandoned his children to pursue his lectures, his sister had him committed to Elgan Mental Health Center outside Chicago, where he was subject to electric-shock treatments. In the mid 1940s, Bronner escaped, fled to California, and started to identify himself as a Rabbi. It was here that he began mixing up large batches of the liquid soap his family had been making for decades.

5. His Now-Famous Peppermint Soap Became A Giveaway To Anyone Who Attended His Lectures

After noticing people were attending just for the soap, Bronner began to print his talks on the bottles. He spent much of his life refining the 30,000 word creed by which he led his life and his company still prints on the soap today. Try out his peppermint soap for yourself.

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6. The Company Now Bases Its Business Practices On Bronner’s Philosophy

There are six principles that guide the employees of Dr. Bronner’s Magic Castile Soap:

“Work hard! Grow! Do right by customers. Treat employees like family. Be fair to suppliers. Treat the earth like home. Give and give.”

7. The Company Was First Listed As A Non-Profit Religious Organization

The IRS didn’t buy it and Bronner was served with a notice that he owed 1.3 million in back taxes, which was enough to send the company into bankruptcy. Bronner’s son Jim then stepped in to save the family’s soap business.

8. These Days, Bronner’s Grandson Runs The Magic Soap Business

Jim’s son David certainly takes after his grandfather more than his father Jim ever did (who actually rejected his Dad’s life philosophy to become an industrial chemist). After graduating from Harvard, David spent time travelling and reading up on Eastern religions, finally coming to understand what his grandfather had been so passionate about. After his father passed away in 1998, David took over the family soap business.

9. According To The Company, There Are 18 Different Ways To Use The Soap

Keep in mind these claims have been made by the company and magic soap enthusiasts seem to have only found 14 acceptable ways to use the product. These include as a shampoo, body wash, face wash, dish soap, and laundry detergent, among others. The company claims you can brush your teeth with it, but who wants to brush their teeth with soap? Yuck.

10. For Years A Secret Ingredient Was Added – We Know Now That It Was Caramel Colouring

After David took over he decided he no longer wanted to hide the ingredient from customers. He also decided to change the ingredient to hemp oil, which slightly changed the colour of the soap. Loyal customers found the new, known ingredient ended up improving the feel of the lather.

11. David Was Very Passionate About Hemp Oil, So Much So That He Sued The DEA Over It

In the United States hemp has been seen by the government as an equivalent to marijuana for many years. In 2001 the DEA strengthened their enforcement on THC bans and began seizing shipments of all hemp seed and hemp oil products at the border. David directed the hemp industry in a lawsuit against the government. To ensure the message was heard loud and clear, corporate representatives would camp outside the DEA headquarters and give out samples of granola containing hemp seeds and poppy seed bagels, which showcased the point that poppyseeds have trace amounts of opiates, but obviously bagels are not illegal. Eventually, the agency reversed the policy.

12. Since Then, The Company Has Been In The Activism Business

Bronner’s sued other companies claiming to be organic such as “Kiss My Face” and “Avalon Organics” over false advertising and use of the word. The company also changed their labels in 2014 to support the labeling of products containg genetically modified organisms. David has even been arrested twice, once for planting hemp seeds on the lawn of the DEA headquarters and once for milling hemp oil in front of the White House! How about that guy?

13. When An Organic & Fair Trade Source For The Oils Couldn’t Be Found, The Company Started Their Own Farm

This company certainly puts their money where their mouth is. They now operate their own organic and fair-trade palm, coconut, and olive farms in Ghana, Sri Lanka, and Israel. In sticking to their vision of world peace, olive oil is sourced from both Israel and Palestine.

14. They Pay Their Employees Fairly

The highest paid executive at the company is capped at five times the lowest paid worker. David, being the CEO, makes around 200,000 dollars annually. The company offers every employee a fully paid heath plan and the company contributes 15 percent of each employee’s salary to a retirement fund. Full-time employees receive a 25 percent annual bonus.

15. The Company Is Selective About Where To Sell Its Product

Originally, Dr. Bronner refused to sell his products to any retailer that wouldn’t be willing to listen to one of his lectures and hear his thoughts on life. David rejected offers from Walmart twice because he didn’t want to support the company’s policies or their low pay for workers.

Wow! I don’t know about you, but after learning about all the amazing business practices and the vision of Dr. Bronner’s Magic Castile Soap, I feel like I want to support this company even more! I also assure you this is not an ad or affiliate marketing post, this company is just that awesome and their business model is totally worth sharing!

Much Love

H/T: mentalfloss.com

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The Very Book The Government Does Not Want You To Read Just Went #1 In The World

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In Brief

  • The Facts:

    Edward Snowden recently released a book titled "Permanent Record." The US government is now suing the publisher of the book for not giving the CIA and the NSA a chance to erase classified details from the book.

  • Reflect On:

    What is the government really protecting? Are they protecting the well being of the citizenry or are they protecting immoral, unethical, political, corporate and elitist interests?

George Orwell’s 1984 is a classic book depicting a populace ruled by a political regime that persecutes individualism and independent critical thinking as “thoughtcrimes” that must be enforced by the “thought police.” This party seeks power above all, and, through the propagandist Ministry of Truth, presents the people with their version of truth and casts away all other information and opinion. Sound familiar?

This is exactly what’s happening today right in front of our eyes. The “ministry of truth” comes in the form, at least on social media, as FakeNews watchdogs. These are entities that are flagging information that threatens corporate and political interests and labels it as “fake news” when a lot of it, is in fact, the complete opposite. Since when does an authoritative entity like the government have to step in and decide for the people what is real and what is not? Are people not capable of examining sources and determining this for themselves? These fake news watchdogs have some interesting sponsors. One of these sponsors, for example, is NewsGuard. They are funded by Clinton donors and big pharma, with ties to the CFR. You can read more about that entity here.

Companies and government agencies who are threatened by information also seem to be employing an “army of bloggers, surrogates, trolls, and bots on Twitter, Facebook, and by email” (Robert F. Kennedy Jr.) to try and sway discussion and brainwash people. We here at Collective Evolution have been experiencing them as well.

The world knows why the hunt for Julian Assange was ongoing for so long, it’s because he leaked secrets and exposed those who keep them. He exposed the lies, corruption and deceit that represents the backbone of the Western military alliance and the American empire. He exposed, in the words of John F. Hylan, former Mayor of New York City, the “real menace of Republic”, the “invisible government, which like a giant octopus sprawls its slimy legs over our cities, states and nation.” He exposes the ones “who virtually run the United States government for their own selfish purposes.” (source)(source)

He exposed immoral and unethical actions that have no basis and justification, he is a hero.

The same thing goes for National Security Agency (NSA) whistleblower Edward Snowden, who leaked classified documents regarding the scope of the US governments surveillance programs, which is and was huge. He is and was not the first, William Binney did the same, along with Thomas Drake and many others.

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Keep in mind that this is a global mass surveillance program. Snowden recently released a book about it, and more.

In the book, Snowden goes into great detail about how he risked everything to expose the US government’s system of mass surveillance. In it, he reveals the story of his life, including how he helped to build that system and what motivated him to try to bring it down.

Mass surveillance, facial recognition, etc, are justified by the national security state for the purposes of combating terrorism, for example. But, what does the connection between terrorist organizations and the US government say about these programs? If the US government itself, or factions of it, are arming these terrorists, creating them, and carrying out false flag events blaming them on terrorism in order to justify infiltration of a country for ulterior motives as well as a heightened the national security state which involves mass surveillance, this means that their justification for these programs is a complete lie. So what’s the real reason for them?

This is well known, a few years ago current democratic presidential candidate Tulsi Gabbard introduced the stop arming terrorist act, which would stop the U.S. government from using taxpayer dollars to directly or indirectly support groups who are allied with and supporting terrorist groups like ISIS and al Qaeda in their war to overthrow the Syrian government. (source)

As far as false flag terrorist attacks go, many believe the chemical gas attacks in Syria were orchestrated by the western military alliance in order to justify the infiltration of the country. The evidence for this is quite grand. 9/11 is another example many people believe was false flag terrorism.

‘Protecting National security’ has now become an umbrella term to justify immoral and unethical actions.

Perhaps Snowden’s book sheds light on that. I have yet to read it.

William Binney is a former high ranking intelligence official with the National Security Agency (NSA). He’s had quite the go, starting in 2002 when he let the public know of a system ( ‘trailblazer’) intended to analyze data carried on communication networks (like the internet). He exposed the agencies eavesdropping program and has faced harassment from the FBI, NSA and more. He has been in and out of the court room ever since he decided to resign and blow the whistle.

Binney hasn’t stopped, one of the highest-level whistleblowers to ever come out of the NSA. He is now saying:

“At least 80% of fibre optic cables globally go via the US, this is no accident and allows the US to view all communication coming in. At least 80% of all audio calls, not just metadata, are recorded and stored in the US. The NSA lies about what it stores. The ultimate goal of the NSA is total population control.” (source)

The Takeaway

At the end of the day, the US government suing the publisher of Snowden’s book is only bringing more attention to the truth of mass censorship and that this global elite is losing power. The more the global elite respond the way they are, with this like the mass censorship of information, alternative independent media outlets being shut down, and jailing people like Julian Assange, the more they hurt their own interests… which is inspiring for humanity as we awaken.

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Prozac Maker Paid Millions To Secure Favourable Verdict In Mass Shooting Lawsuit

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In Brief

  • The Facts:

    It was recently disclosed that Pharmaceutical company Eli Lilly paid millions of dollars to the victims of a mass shooter to cover up the connection between the mass shooter and prozac.

  • Reflect On:

    Why are all mass shooters, past and present, always on some similar type of prescription drugs, most notably antidepressants.

Everybody should know by now that pharmaceutical companies are extremely unethical, and that they have a very tight stranglehold over government health regulatory agencies like the Centers For Disease Control and Prevention (CDC) and the Food & Drug Administration (FDA). According to Robert F. Kennedy Jr., pharmaceutical companies have more lobbyists in Washington D.C. than there are congressmen and senators combined. They are even more powerful than big oil and gas, so you can just imagine the power they exercise over politicians and our federal health regulatory agencies. It’s also important to point out the revolving door that exists between big pharma and federal health regulatory agencies. Julie Gerberding, the Healthcare Businesswomen’s Association ‘Woman of the Year,’ is a prime example of someone who has gone through the revolving door between government regulatory agencies and the corporations they are supposed to be regulating. She was once the Director of the CDC before moving over to an executive position at Merck.

This is no secret, multiple scientists from within these organizations, like the CDC, have even “blown the whistle.”

A group called the CDC Scientists Preserving Integrity, Diligence and Ethics in Research, or CDC SPIDER, put a list of complaints in a letter to the CDC Chief of Staff and provided a copy of the letter to the public watchdog organization U.S. Right to Know (USRTK).

We are a group of scientists at CDC that are very concerned about the current state of ethics at our agency.  It appears that our mission is being influenced and shaped by outside parties and rogue interests. It seems that our mission and Congressional intent for our agency is being circumvented by some of our leaders. What concerns us most, is that it is becoming the norm and not the rare exception. Some senior management officials at CDC are clearly aware and even condone these behaviours.

There are so many examples of pharmaceutical fraud, it’s truly unbelievable how they are able to operate. One of the latest examples comes from the drugmaker that produces Prozac. This is an antidepressant that Joseph Wesbeker’s victims claimed was responsible for his shooting rampage 30 years ago at Standard Gravure. The maker of the drug quietly paid $20 mllion to help “ensure a verdict exonerating the drug company.”

The company is called Eli Lilly, and they hid the payment for more than two decades, all the while defying a Louisville judge who fought to reveal it because he said it influenced the jury’s verdict.

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Apparently, Wesbecker started to take Prozac about a month before his  killing spree that killed eight and wounded 12 in the print shop attached to the Courier Journal. All but one of the victims sued Eli Lilly.

In exchange for the payment, the plaintiffs – eight estates and 11 survivors – agreed to withhold damaging evidence about the arthritis drug Oraflex that Lilly withdrew from the market. Lilly pleaded guilty to 25 criminal misdemeanor counts for failing to report adverse reactions that patients suffered from the drug, and the drug company feared that the Prozac jury would be more inclined to rule against the drugmaker if it learned of it. The plaintiffs agreed that if the jury found Lilly liable, they would not seek damages, nor would they appeal the verdict if they lost. (source)

Here is another example of fraud I wrote about a few years ago with regards to anti-depressants. Again, it involved pharmaceutical companies that were not disclosing all information regarding the results of their drug trials. Researchers looked at documents from 70 different double-blind, placebo-controlled trials of selective serotonin reuptake inhibitors (SSRI) and serotonin and norepinephrine reuptake inhibitors (SNRI) and found that the full extent of serious harm in clinical study reports went unreported. These are the reports sent to major health authorities like the U.S. FDA. Again, you can read more about that here and access the study.

Prozac is still heavily prescribed today, which is concerning. In fact, antidepressants in general are concerning. Millions believe depression is caused by ‘serotonin deficiency,’ but where is the science in support of this theory?

“Rather than some embarrassingly reductionist, one-deficiency-one-illness-one-pill model of mental illness, contemporary exploration of human behavior has demonstrated that we may know less than we ever thought we did.  And that what we do know about root causes of mental illness seems to have more to do with the concept of evolutionary mismatch than with genes and chemical deficiencies.” – Dr. Kelly Kelly Brogan (source)

In fact, a meta-analysis of over 14,000 patients and Dr. Insel, head of the NIMH, had this to say:

“Despite high expectations, neither genomics nor imaging has yet impacted the diagnosis or treatment of the 45 million Americans with serious or moderate mental illness each year.”

To understand what an imbalance is, we must know what balance looks like, and neuroscience has not yet characterized the optimal brain state, nor figured out how to even assess it.

A New England Journal of Medicine review on Major Depression stated:

” … numerous studies of norepinephrine and serotonin metabolites in plasma, urine, and cerebrospinal fluid as well as postmortem studies of the brains of patients with depression, have yet to identify the purported deficiency reliably.”

Read more here: Depression: It’s Not Your Serotonin

In fact, a lot of mass shootings actually have something in common–a lot of these shooters have been prescribed these dangerous drugs. Are we missing something here with regards to this type of ‘medication?’ Why would big pharma go to such lengths to conceal something if they knew it could play a factor in such dangerous and psychopathic behaviour? After all, these drugs are indeed designed to alter the behaviour of individuals.

Here is another article where you can read more about this, specifically with regards to the mass shooting in Florida:

What The World Continues To Ignore About The Recent Mass Shooting In Florida (and all others)

“The medical profession is being bought by the pharmaceutical industry, not only in terms of the practice of medicine, but also in terms of teaching and research. The academic institutions of this country are allowing themselves to be the paid agents of the pharmaceutical industry. I think it’s disgraceful.”  – (source) Arnold Seymour Relman (1923-2014), Harvard Professor of Medicine and Former Editor-in-Chief of theNew England Medical Journal

The Takeaway

Why are drugs used as the solutions to everything? Why don’t doctors learn about nutrition in medical school? Why is nutrition not used to combat issues, and why are drugs seen as completely safe and effective? We rely on our doctors, who in turn rely on the pharmaceutical industry. This is no longer safe, and in this day and age it’s important for us to really put on our critical thinking hats and do our own research before turning to drugs as a solution to problems like depression.

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8 Year-Old Mexican Girl Invents A Solar Water Heater & Wins Nuclear Science Prize

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Photo Credit: Alfredo Alvarez, Imagen Television

In Brief

  • The Facts:

    An 8 year old girl named Xóchitl Guadalupe Cruz has invented a solar powered water heater out of recycled materials that will bring warm water to those who don't have easy access.

  • Reflect On:

    Don't we have incredible innovation everywhere we turn? Why then does our world not see thrivability everywhere? Is it perhaps held back by systems that don't allow for all to thrive?

Innovation comes from all ages, and this is further seen in the story of Xóchitl Guadalupe Cruz, an eight-year-old girl from Chiapas, Mexico who invented an entirely solar-powered device for heating water. The impact her invention could have on others around the world is immense, and this has inspired the UNAM’s (National Autonomous University of Mexico) Institute of Nuclear Sciences to award her.

To those in developed countries, her invention may not seem all that revolutionary as access to warm or hot water is commonplace, but for those in many other areas of the world, including her town in Mexico, this would be a luxury.

Cruz’s device was inspired by the desire to reduce deforestation and pollution by replacing the need to cut logs for heating water, which is the primary method used in her part of the world. Cruz furthers her commitment to environmentally sound practices by utilizing recycled materials to build her device.


The Cruz family has already installed their daughter’s invention on the roof of their home in Mexico. They now enjoy warm water that can be used for anything from cooking to bathing.

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Her solar-powered invention has the potential to improve the quality of life for millions around the world who still rely on wood as the primary source of fuel for heating water.

At CE we have long brought up the idea that our economic system ultimately holds back the ability for humanity to thrive. While many look at capitalism in developed countries as an ideal means to create high-quality products for consumers, the economic models we operate off of are designed at their core to enslave humanity. This can be explored via research into how money comes into our economy to begin with — a debt-based process initiated by central banks that indebts a country which then indebts the banking system which then indebts the business/consumer.

The very design of the system also makes it so that certain countries can easily be held down by others as they cannot easily access modern developments that come from other countries simply because the value of their currency is set by those who control the economy.

Thus, the need for inventions like this serve to temporarily provide help to people who could already be enjoying the luxury of energy technologies suppressed by the economic system and their rulers who choose to put power and control over the thrivability of humanity.

While we are here, let’s also consider the reality of new energy technologies that go well beyond wind, solar and fossil fuels. We did an interview series with Susan Manewich, another incredible voice in the space of emerging energy technologies to not only discuss the purposeful suppression of new energy technologies, but also a less talked about form of ‘suppression’ that is placed on the emergence of these technologies.

Below is a teaser to the Hidden Energy Technology interview we did with her, and you can sign up for a free 7 day trial to CETV to watch it.

The Takeaway

There is never a shortage of innovation, ideas, and problem solving within our society. But there is often a shortage of movement allowed in the rigid systems we have created that stop technology and basic needs from being brought to all.

When you consider the basic truth that millions don’t have access to clean water and food each day, when at the same time, others just a few hours away by flight live in completely developed countries where gluttony is commonplace, you begin to realize that this is being done by design, not by accident.

Do we still wish to put all of our faith and participation in systems that seek to enslave others vs. allow them to thrive? A deep question for such a simple story, but still a necessary one.

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