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15 Things You Didn’t Know About Dr. Bronner & His Magic Soap

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Dr. Bronner’s Magic Castile soap has been the top selling organic soap in North America for many years. Have you ever stopped and wondered about the man behind the company and how it all got started? Well, without further ado, here are 15 things you probably didn’t know about Dr. Bronner and his magic castile soap.

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1. Emanuel Bronner Was Born Into Soap

Bronner was part of a third generation family of Jewish master soap makers in Germany. His family was celebrated for decades for their important liquid soap innovations for the country. Unfortunately, Bronner’s relationship with his father and uncles had begun to sour, so he emigrated to the United States in 1929 for a fresh sart and to begin consulting for American soap companies. (I know I’m not the only one who is glad he did!)

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2. He Began His New Life In The U.S. Lecturing About World Peace

Bronner was passionate about world peace and spent years spreading his life philosophy, which he called Bronner’s Peace Plan, to anyone who would listen. It eventually became known as “the Moral ABC.” Essentially, he believed that if people stopped focusing on their differences and instead thought about how we are actually all the same, we would all be better off on what he termed this “Spaceship Earth.”

3. His Philosophy For World Peace Was Borne Of Tragedy

In the 1940s Bronner received the devastating news that his parents and other family members who stayed in Germany had been murdered in Nazi death camps. Shortly after this, his wife fell ill and passed away, leaving Bronner with his two sons and daughter. He put all three children into foster care so that he could put more focus and attention on refining his speeches. Eventually his oldest son, Ralph, joined his father on the lecture circuit and continued spreading the Moral ABC long after his father’s death in 1997.

4. Bronner Was Once Committed To A Mental Institution — By His Sister

After learning that Bronner had abandoned his children to pursue his lectures, his sister had him committed to Elgan Mental Health Center outside Chicago, where he was subject to electric-shock treatments. In the mid 1940s, Bronner escaped, fled to California, and started to identify himself as a Rabbi. It was here that he began mixing up large batches of the liquid soap his family had been making for decades.

5. His Now-Famous Peppermint Soap Became A Giveaway To Anyone Who Attended His Lectures

After noticing people were attending just for the soap, Bronner began to print his talks on the bottles. He spent much of his life refining the 30,000 word creed by which he led his life and his company still prints on the soap today. Try out his peppermint soap for yourself.

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6. The Company Now Bases Its Business Practices On Bronner’s Philosophy

There are six principles that guide the employees of Dr. Bronner’s Magic Castile Soap:

“Work hard! Grow! Do right by customers. Treat employees like family. Be fair to suppliers. Treat the earth like home. Give and give.”

7. The Company Was First Listed As A Non-Profit Religious Organization

The IRS didn’t buy it and Bronner was served with a notice that he owed 1.3 million in back taxes, which was enough to send the company into bankruptcy. Bronner’s son Jim then stepped in to save the family’s soap business.

8. These Days, Bronner’s Grandson Runs The Magic Soap Business

Jim’s son David certainly takes after his grandfather more than his father Jim ever did (who actually rejected his Dad’s life philosophy to become an industrial chemist). After graduating from Harvard, David spent time travelling and reading up on Eastern religions, finally coming to understand what his grandfather had been so passionate about. After his father passed away in 1998, David took over the family soap business.

9. According To The Company, There Are 18 Different Ways To Use The Soap

Keep in mind these claims have been made by the company and magic soap enthusiasts seem to have only found 14 acceptable ways to use the product. These include as a shampoo, body wash, face wash, dish soap, and laundry detergent, among others. The company claims you can brush your teeth with it, but who wants to brush their teeth with soap? Yuck.

10. For Years A Secret Ingredient Was Added – We Know Now That It Was Caramel Colouring

After David took over he decided he no longer wanted to hide the ingredient from customers. He also decided to change the ingredient to hemp oil, which slightly changed the colour of the soap. Loyal customers found the new, known ingredient ended up improving the feel of the lather.

11. David Was Very Passionate About Hemp Oil, So Much So That He Sued The DEA Over It

In the United States hemp has been seen by the government as an equivalent to marijuana for many years. In 2001 the DEA strengthened their enforcement on THC bans and began seizing shipments of all hemp seed and hemp oil products at the border. David directed the hemp industry in a lawsuit against the government. To ensure the message was heard loud and clear, corporate representatives would camp outside the DEA headquarters and give out samples of granola containing hemp seeds and poppy seed bagels, which showcased the point that poppyseeds have trace amounts of opiates, but obviously bagels are not illegal. Eventually, the agency reversed the policy.

12. Since Then, The Company Has Been In The Activism Business

Bronner’s sued other companies claiming to be organic such as “Kiss My Face” and “Avalon Organics” over false advertising and use of the word. The company also changed their labels in 2014 to support the labeling of products containg genetically modified organisms. David has even been arrested twice, once for planting hemp seeds on the lawn of the DEA headquarters and once for milling hemp oil in front of the White House! How about that guy?

13. When An Organic & Fair Trade Source For The Oils Couldn’t Be Found, The Company Started Their Own Farm

This company certainly puts their money where their mouth is. They now operate their own organic and fair-trade palm, coconut, and olive farms in Ghana, Sri Lanka, and Israel. In sticking to their vision of world peace, olive oil is sourced from both Israel and Palestine.

14. They Pay Their Employees Fairly

The highest paid executive at the company is capped at five times the lowest paid worker. David, being the CEO, makes around 200,000 dollars annually. The company offers every employee a fully paid heath plan and the company contributes 15 percent of each employee’s salary to a retirement fund. Full-time employees receive a 25 percent annual bonus.

15. The Company Is Selective About Where To Sell Its Product

Originally, Dr. Bronner refused to sell his products to any retailer that wouldn’t be willing to listen to one of his lectures and hear his thoughts on life. David rejected offers from Walmart twice because he didn’t want to support the company’s policies or their low pay for workers.

Wow! I don’t know about you, but after learning about all the amazing business practices and the vision of Dr. Bronner’s Magic Castile Soap, I feel like I want to support this company even more! I also assure you this is not an ad or affiliate marketing post, this company is just that awesome and their business model is totally worth sharing!

Much Love

H/T: mentalfloss.com

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Ontario (Canada) Gives Police Authority To Pull Over Vehicles To Find Out Where They Are Going

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CE Staff Writer 5 minute read

In Brief

  • The Facts:

    The Ontario government has announced very strict lockdown and stay at home orders. They've also given police the power to pull people over to find out where they are going and where they live.

  • Reflect On:

    Is this really about the virus? Why are so many experts, and so much science that opposes what government is saying completely unacknowledged?

Before you begin...

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Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

As authoritarianism spreads, as emergency laws proliferate, as we sacrifice our rights, we also sacrifice our capability to arrest the slide into a less liberal and less free world. Do you truly believe that when the first wave, this second wave, the 16th wave of the coronavirus is a long-forgotten memory, that these capabilities will not be kept? That these datasets will not be kept? No matter how it is being used, what’ is being built is the architecture of oppression. -Edward Snowden (source)

Ontario, Canada has just announced stronger lockdown measures, after current lockdown measures and stay at home orders have not done anything to slow the spread of covid. Under the new orders, most non-essential businesses, manufacturing and construction will be closed, this includes non-essential curb side pick ups as well for retail businesses. Outdoor recreational facilities like parks, basketball courts, tennis courts and golf courses will now be closed and essential businesses, like grocery stores, will be limited to a certain capacity.

For the first time, the Ontario government has given police officers the power to pull vehicles over without cause, demand their ID and home address as well as ask where they are going and why. I just came across this via the live press conference. Part of the changes in the recent announcement were to give police more authority to handle non-compliance, something that’s been a big part of this pandemic as many people, doctors and scientists continue to completely disagree with the actions being taken by governments, while others agree. The government has also put restrictions on travel between provinces.

The Ontario government continues to blame the citizenry for non-compliance when, in reality, there is a tremendous amount of science and data that’s been published in various medical and scientific journals from around the world showing that lockdowns are and have been completely useless for stopping the spread of covid. Furthermore, there is research showing lockdowns have killed more people than covid, and will have devastating results for years to come. Not only that, an estimate from the United Nations World Food Program indicates that pandemic lockdowns causing breaks in the food chain are expected to push 135 million people into severe hunger and starvation.

The ease to which people could be terrorised into surrendering basic freedoms which are fundamental to our existence…came as a shock to me…History will look back on measures – as a monument of collective hysteria & government folly.” – Jonathan Sumption, former British supreme court justice. (source)

This is quite confusing, if lockdowns and restrictions do nothing to curb the spread, why is government, especially the Ontario government, acting like they are effective and necessary tools? Why do they also completely ignore the idea that lockdowns may be completely ineffective and more harmful but continue to blame the citizenry for non compliance? This is a discussion that has not at all been had within the mainstream, and renowned experts in the field who are presenting this data have been completely ignored, censored and in many cases ridiculed.

Another point that’s being used to justify restriction measures is the fact that hospitals in Ontario are at capacity, and ICUs are full. This has always been a concern in many countries, especially in Ontario, Canada. For example, in 2017 more than 50 percent of hospitals in Ontario were above 100 percent capacity. There are examples all over the world for the past decade. That being said, is covid adding to this, or is it simply something we’ve always seen in hospitals? Is the only difference big media coverage?

What about the fact that PCR testing may yield an enormous amount of false positives? Testing positive does not mean you have the virus, or that you can spread it, especially if you are asymptomatic, yet this entire lockdown is based on testing asymptomatic people and asymptomatic cases. What about the death count and the fact that Ontario Public Health has admitted to the fact that they are marking deaths as “covid” when it’s not even clear if covid caused or contributed to the death? What about the fact that the survival rate of the virus is 99.95 percent and above for people under the age of 70, or that prior infection can provide more immunity than the vaccine?

Again, the point is,there are many concerns that are being completely ignored and unacknowledged.

In the case of covid, it’s quite clear that people of all backgrounds and professions are split. You even have world renowned experts in the field split on these issues, with many opposing and supporting measures. This as a result has many people confused, and it begs the question, should government really have the authority to put mandates into place that restrict our movement, rights and freedoms?

Is this really about the virus, or about the benefits that big tech, health and government will reap and have been reaping from this pandemic? When measures go against the will of so many people, should government not be allowed to mandate such measures and instead, present their science and make recommendations to people, leaving them the choice to act in ways they see fit? Are we living in an age where government and big tech are doing the thinking for us, telling us what is and isn’t and trying to control our lives more and more every single year? How do we stop this? Why do we continue to comply? One thing is certain, covid has been a great catalyst for more and more people to really question what type of world we are currently living in.

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Florida Education Minister Urges Schools To Drop Mask Mandates

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CE Staff Writer 9 minute read

In Brief

  • The Facts:

    Florida Education Commissioner Richard Corcoran said schools should make mask-wearing voluntary in the 2021-2022 school year, stating that they should simply be optional.

  • Reflect On:

    Why is one narrative being pushed hard, while the other is being heavily ridiculed and labelled as "dangerous" by mainstream media and government?

Before you begin...

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Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

What Happened: Earlier this week, Florida’s education commissioner directed all schools to drop mask mandates for the next school year because, according to him, they are not necessary and can simply be an optional measure for students and parents. According to him, mask policies “do not impact the spread of the virus” and they “may impede instruction” for some students. The decision is not up to him, however, as each individual district will ultimately decide whether or not they want to impose mask mandes for next school year.

Florida Governor Ron DeSantis recently convened a round table on public health. At that discussion, Professor of Medicine at Stanford University Dr. Jay Bhattacharya stated that “masks have not only been not effective but have been harmful.”

The video of this discussion was removed from YouTube, and then ridiculed hard by mainstream media. This has been a big problem throughout this pandemic. We have big tech “fact-checkers” going around the internet censoring and removing any kind of narrative that does not fit within the framework or narrative that government health authorities are telling us. If things were so obvious, why would they need to censor world renowned experts?  It’s been a common theme, and Bhattacharya is one of many who have been subjected to this type of treatment.

He’s one of the three initiators of The Great Barrington Declaration. The other two are  Dr. Sunetra Gupta, PhD Professor of Theoretical Epidemiology at the University of Oxford and Dr. Martin Kulldorff, PhD, Professor of Medicine at Harvard, Infectious Disease Epidemiologist. You can watch an interesting discussion with all three of them here if interested.

Bhattacharya responded to the criticism in a recent piece he wrote for the Wall Street Journal (WSJ) stating the following:

I attended a public-policy roundtable hosted by Florida Gov. Ron DeSantis last month. The point was to discuss the state’s Covid policies in the months ahead. That 600,000 Americans have died with Covid-19 is evidence that the lockdowns over the past year, including significant restrictions on the lives of children, haven’t worked. Florida reopened in May and declined to shut down again. Yet age-adjusted mortality is lower in Florida than in locked-down California, and Florida’s public schools are almost all open, while California’s aren’t.

My fellow panelists—Sunetra Gupta of Oxford, Martin Kulldorff of Harvard and Scott Atlas of Stanford—and I discussed a variety of topics. One was the wisdom of requiring children to wear masks. The press asked questions, and a video of the event was posted on YouTube by local media, including Tampa’s WTSP.

But last week YouTube removed a recording of this routine policy discussion from its website. The company claimed my fellow panel members and I were trafficking in misinformation. The company said it removed the video “because it included content that contradicts the consensus of local and global health authorities regarding the efficacy of masks to prevent the spread of COVID-19.”

Yet the panelists are all experts, and all spoke against requiring children to wear masks. I can’t speak for my counterparts, but my reasoning was a cost-benefit analysis. The benefits of masking children are small to none; the costs are much higher.

The scientific evidence is clear.

He then goes on to cite site some science.

Kari Stefansson, senior author of a study  study from Iceland conducted early in the epidemic when masking was uncommon showing that incidents of covid in children is far less than adults, stated that children are “less likely to get infected than adults and if they get infected, they are less likely to get seriously ill. What is interesting is that even if children do get infected, they are less likely to transmit the disease to others than adults.”

According to Bhattacharya, “many studies in the scientific literature reach a similar conclusion: Even unmasked children pose less of a risk for disease spread than adults.”

For example, Jonas F Ludvigsson, a paediatrician at Örebro University Hospital and professor of clinical epidemiology at the Karolinska Institute wrote letter to the editor published in the New England Journal of Medicine titled “Open Schools, Covid-19, and Child and Teacher Morbidity in Sweden” has found that “Despite Sweden’s having kept schools and preschools open, we found a low incidence of severe Covid-19 among schoolchildren and children of preschool age during the SARS-CoV-2 pandemic…No child with Covid-19 died…Among the 1,951,905 children who were 1 to 16 years of age, 15 children had Covid-19, MIS-C, or both conditions and were admitted to an ICU, which is equal to 1 child in 130,000.”

You can read more about this specific story here, as he has quit his research due to the harassment he received for simply presenting data.

Why This Is Important: So, there are the points made above, and then there are papers outlining the supposed dangers and ineffectiveness of masks. Many have been published in peer-reviewed scientific/medical journals prior to covid, and during covid.

For example, one paper titled “Facemasks in the COVID-19 era: A health hypothesis” concludes:

The existing scientific evidences challenge the safety and efficacy of wearing facemask as preventive intervention for COVID-19. The data suggest that both medical and non-medical facemasks are ineffective to block human-to-human transmission of viral and infectious disease such SARS-CoV-2 and COVID-19, supporting against the usage of facemasks. Wearing facemasks has been demonstrated to have substantial adverse physiological and psychological effects. These include hypoxia, hypercapnia, shortness of breath, increased acidity and toxicity, activation of fear and stress response, rise in stress hormones, immunosuppression, fatigue, headaches, decline in cognitive performance, predisposition for viral and infectious illnesses, chronic stress, anxiety and depression. Long-term consequences of wearing facemask can cause health deterioration, developing and progression of chronic diseases and premature death. Governments, policy makers and health organizations should utilize prosper and scientific evidence-based approach with respect to wearing facemasks, when the latter is considered as preventive intervention for public health.

I’ve written about a study published in the New England Medical Journal by Harvard doctors that outlines how it’s already known that masks provide little to zero benefit when it comes to protection in a public setting. According to them,

We know that wearing a mask outside health care facilities offers little, if any, protection from infection. Public health authorities define a significant exposure to Covid-19 as face-to-face contact within 6 feet with a patient with symptomatic Covid-19 that is sustained for at least a few minutes (and some say more than 10 minutes or even 30 minutes). The chance of catching Covid-19 from a passing interaction in a public space is therefore minimal. In many cases, the desire for widespread masking is a reflexive reaction to anxiety over the pandemic.

The papers cited above are a few of many, there are a plethora of them available within the scientific literature.

YES, there are also studies that claim and explain why they believe masks are an effective tool to mitigate the virus, and we know that organizations like the Centres For Disease Control (CDC) deem them to be extremely effective and necessary.  The point is, why are those who point out, explain, and provide evidence and reason for the idea that masks are not effective being heavily censored, vilified, and ridiculed? What’s going on here? Why is proper debate and discussion being completely shut down and why are those who are creating awareness about these issues labelled as “dangerous anti-maskers.” This, in my opinion is quite frankly, insane and completely anti-scientific.

Perhaps I can offer an explanation, it’s because any type of information, data or evidence, no matter how credible, that opposes the measures and narrative of government and big media threatens various business/agendas in these powerful circles. It begs the question, does government and government affiliated health/business really look out for what’s best for its citizens? The covid pandemic has definitely served as a catalyst for more people to ask that question who wouldn’t have prior to the pandemic.

This is just my opinion, but in presenting it I put our platform, Collective Evolution, at risk being punished in various ways for simply sharing it.

The Takeaway: At the end of the day, it’s not about who is right or wrong, the fact that simple discussion and pieces of evidence that change the narrative, or threaten it, is being shut down, censored and completely ridiculed is quite concerning. The mainstream media continues to fail to have appropriate conversations surrounding all things covid while forcing their narrative on the public. This in turn has created a great divide among the citizenry when really, we should all be coming together and respecting everybody’s decision to act as they please.

When things are not so cut and dry, it’s questionable whether or not we should really give governments the ability to control our lives in the manner they have done with this pandemic.

Science is being suppressed for political and financial gain. Covid-19 has unleashed state corruption on a grand scale, and it is harmful to public health. Politicians and industry are responsible for this opportunistic embezzlement. So too are scientists and health experts. The pandemic has revealed how the medical-political complex can be manipulated in an emergency—a time when it is even more important to safeguard science. –

 Dr. Kamran Abbasi, executive editor of the prestigious British Medical Journal, editor of the Bulletin of the World Health Organization, and a consultant editor for PLOS Medicine. He is editor of the Journal of the Royal Society of Medicine and JRSM Open. Taken from his published a piece in the BMJ, titled “Covid-19: politicisation, “corruption,” and suppression of science.”

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Click below to watch a sneak peek of our brand new course!

Our new course is called 'Overcoming Bias & Improving Critical Thinking.' This 5 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your.critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

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Ontario, Canada To Impose Stricter Measures: Lockdown & Stay At Home Orders Are Not Working

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CE Staff Writer 5 minute read

In Brief

  • The Facts:

    The Ontario (Canada) government is set to impose even more restrictions and enforcement on the citizenry despite already being in lockdown and stay at home order mode. The announcement will be made this afternoon.

  • Reflect On:

    Why do governments continue to ignore the vast amount of research and data that's been published showing lockdowns and other restrictions do nothing to stop the spread of covid, and are probably doing more harm than covid?

Before you begin...

Coherent icon

Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

What Happened: Ontario, Canada is and has been well into a province wide lockdown and stay at home order. Most businesses, if not already permanently closed from going out of business, have been reduced to curb side pick-ups only, while essential stores, like grocery stores, have remained open. This has been ongoing, on and off, as all of you know for more than one year now.

This afternoon, the government is set to announce even more restrictions.

According to CTV News Toronto,

Sources tell CTV News Toronto and CP24 the latest data, which is expected to be released on Friday, shows that based on Ontario’s current trends there could be between 12,000 to 18,000 new daily infections by the end of May, with up to 1,800 patients in intensive care. The measures under consideration include shutting down construction to just critical infrastructure projects and placing limits on non-essential manufacturing and warehousing. Additional restrictions on religious services are also being considered by cabinet.

Ontario is also considering more enforcement with regards to fines for those who disobey rules, and perhaps shutting down curb side pick-ups of some non-essential retailers.

Cases, however, are still accelerating exponentially. A lot of “fear-mongering” and concern is being raised by government public health officials, doctors and scientists. On the other hand, you have a number of doctors and scientists who are not as concerned, explaining that the number of cases, and rising case numbers are not as big of a threat as it’s being made to be, especially given the fact that infection can provide an immunity that is stronger than the supposed immunity a vaccine can provide. They have also been pointing out that we are dealing with a virus that has a very low mortality rate, 99.95 percent and higher for people under the age of 70, to be exact.

Many in the field have been creating awareness around the catastrophic impacts of lockdowns, providing data showing that lockdown measures around the globe may have already killed more people than covid itself, and will have lasting impacts for years to come while they affect most aspects of humanity. Furthermore, they’ve also presented a wealth of data showing that lockdowns are not effective at all at stopping the spread of the virus, that they are, essentially, useless.

This is quite confusing, if lockdowns and restrictions do nothing to curb the spread, why is government, especially the Ontario government, acting like they are effective and necessary tools? Why do they also completely ignore the idea that lockdowns may be completely ineffective and more harmful? This is a discussion that has not at all been had within the mainstream, and renowned experts in the field who are presenting this data have been completely ignored, censored and in many cases ridiculed.

Another point that’s being used to justify restriction measures is the fact that hospitals in Ontario are at capacity, and ICUs are full. This has always been a concern in many countries, especially in Ontario, Canada. For example, in 2017 more than 50 percent of hospitals in Ontario were above 100 percent capacity. There are examples all over the world for the past decade. That being said, is covid adding to this, or is it simply something we’ve always seen in hospitals? Is the only difference big media coverage?

Why This Is Important: Sure, many people might agree with lockdowns and other mandates. It’s hard to hear, however, the Ontario government constantly blaming portions of the population for the fact that they are not being effective, without ever considering, as again something that’s been shown time and time again in several countries, that lockdowns are simply not effective in stopping the spread. If this is the case, it renders lockdowns useless and paints a bad picture for government, which would be the fact that they’ve done nothing but put people in harm’s way.

In the case of covid, it’s quite clear that people of all backgrounds and professions are split. You even have world renowned experts in the field split on these issues, with many opposing and supporting measures. This as a result has many people confused, and it begs the question, should government really have the authority to put mandates into place that restrict our movement, rights and freedoms? Is this really about the virus, or about the benefits that big tech, health and government will reap and have been reaping from this pandemic? When measures go against the will of so many people, should government not be allowed to mandate such measures and instead, present their science and make recommendations to people, leaving them the choice to act in ways they see fit? Are we living in an age where government and big tech are doing the thinking for us, telling us what is and isn’t and trying to control our lives more and more every single year? How do we stop this? Why do we continue to comply? One thing is certain, covid has been a great catalyst for more and more people to really question what type of world we are currently living in.

Dive Deeper

Click below to watch a sneak peek of our brand new course!

Our new course is called 'Overcoming Bias & Improving Critical Thinking.' This 5 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your.critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

Click here to check out a sneak peek and learn more.

Continue Reading
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