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Awareness

Dangerous Cleaning Products You Need To Stop Using

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True confession: I hate housework. I grew up in a large family and from an early age we were all taught how to clean properly and were responsible for thoroughly cleaning our five-bedroom home regularly. By regularly, I mean EVERY. Damn. Day. With a deep cleaning every week. Laundry was done every day.

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Dishes were washed, dried, and put away after every meal. Bath linens were washed daily, then folded precisely and put back in the linen closet. Bed linens were changed on all the beds every Saturday. We’re talking hospital corners. The whole nine. All surfaces were dusted and polished. Floors were swept and mopped. Carpets were vacuumed. Every. Damn. Week.

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Vacuuming

Because I had asthma as a child, cleaning was very uncomfortable for me. The dust that spewed out of the fan in the back of the 1960s vacuum became airborne and made me sneeze. Chemicals in window cleaners and household cleaners emitted toxic fumes that made me dizzy and caused me to wheeze. But, that did not stop the progress of housecleaning. Chemical cleaning smells and inhaling concentrated amounts of dust came with the task and were all we knew. I grew up thinking that household cleaning was hazardous to my health and I was determined not to do it when I became an adult. Sometimes letting dust bunnies accumulate is better for your health than stirring up dust particles and making them airborne by cleaning.

Since those days, vacuums have become highly efficient. When I bought my first house, I plunked down $1000 and bought a high end vacuum that filtered everything, even the finest particles. If clean air is important to you, skip some other indulgences and invest in the best vacuum you can afford. They are now so well made that the air that spews out the back is cleaner than the air taken in during the act of vacuuming. And, best of all, these vacuum options are now more affordable.

Dusting

Let’s talk airborne allergens. Dusting should NOT be done with a feather duster. You’re just moving that dust around. It floats in the air, getting inhaled, and then settles down to accumulate in another place. Waste of time. Dust instead with a damp cloth so you are actually picking UP the dust. And, in washing your damp dust rag, you are washing that dust down the drain.

Another airborne allergen is fragrance. You know that sweet smell in candles and cleaning products? That is a chemically derived fragrance. The fragrance industry is actually part and parcel of the chemical industry. They manufacture scents that smell “clean” but are very far from clean. If you have any doubt, pop into a typical nail salon. You can barely breathe in there because the smell of chemicals is so strong, right?

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Chemical companies synthesize a fragrance that may smell good but it is exactly the same as the nasty smelling chemicals. Your brain, your mood, your breathing, and your overall health are negatively affected. Better to smell real cinnamon than to smell a candle that is chemically scented to smell like cinnamon. If you think about it, it doesn’t even make sense that we would buy a toxic version of something that already exists in nature and is safe and smells better! If you like the scent of cinnamon and vanilla, put them in a pot on the stove and simmer them. Your whole house will smell amazingly cozy and you won’t have damaged any brain cells.

So, give up the scented candles and buy unscented or beeswax candles instead. Your body will thank youbeeswax for it. As for scented cleaning products, invest in some good essential oils and add a few drops to your homemade cleaning products. Be aware of the impact of chemical versus natural scents on your physical and mental state and on your mood. Be certain that the products you are using to scent the air, like candles, potpourri, et cetera, are natural scents such as food products and essential oils and not chemically derived fragrances.

lysol_products-crisp-linen-02One of my least favorite products is Lysol™ deodorizing spray. Some people are obsessed with using it to clean and deodorize the air in places such as the bathroom. Did you know that Lysol spray is purposely made sticky? You spray it in the air and it doesn’t actually diminish odors, it masks them. The sticky spray particles are inhaled by the user (and anyone who has the misfortune of being nearby), coating the hairs in the nose so you can only smell the Lysol.

The bad smell is still in the air, you just can’t smell anything but what is stuck up your nose. The sticky particles are also inhaled into your lungs. Your lungs will produce mucous to rid the lung cilia of the sticky substance. Excess mucous floods your lungs, causing chest congestion, wheezing, and hopefully coughing to clear it out, but ultimately, you are drowning in your own phlegm. This is an asthmatic reaction that can send the sensitive to the Emergency Room.

Lysol also has other harmful effects that damage body systems, like endocrine disruptors and central nervous system effects. Would you knowingly spray a pesticide in your bathroom? Doubtful. Lysol is classified as a pesticide by the FDA. I rest my case.

Mold

The worst airborne allergen is mold. You need to be vigilant with that stuff. Don’t let it get a foothold in your home. You want to kill it before it spreads. Unlike dust, airborne mold spores are living organisms. If you inhale them, they’re in your lungs and growing in your body. If you come in contact, they can grow on the surface of your skin, causing bacterial infections.

If you have mold anywhere in your living environment, whether it is your own home or a rental, clean that mold up and out. If it’s just a damp smell in your basement, get a dehumidifier and keep it going all summer. Basement dampness can be the first sign of mold growing behind your walls and you may need a professional to remove it. Get on that! You can’t sell a home with mold. And, your landlord’s building can be condemned if it is found to contain high levels of mold. Don’t jeopardize your health. Be proactive when it comes to mold.

Chemicals

I’ve learned to make housecleaning bearable by weeding out the poisons in my home that made me sick. Surface cleaning can also be bad for your health. You know: Floors. Counters. Sinks. Bathroom tile and fixtures. Furniture. Fabrics. Appliances. And, windows – ack! Open the cabinet under your kitchen sink. What’s down there? If you have a childproof lock on that cabinet, you already know the answer — it’s poison, quite literally. If your child needs to be rushed to the Emergency Room after ingesting something from under your sink, then you already know you’re cleaning your house with poison.

If it’s poison to ingest it, why would you use it to clean surfaces that you or your child or your companion animals come into contact with? Kids put their fingers in their mouths after touching the surfaces you’ve cleaned. Animals clean themselves constantly and they are laying on the floors you just used that poison on. And, lastly, YOU are touching these same surfaces that you just used rubber gloves to clean because you didn’t want to get the poison on your hands. 

Are you getting the visual here? When you apply poisonous chemicals to surfaces believing you are cleaning or disinfecting them, you are turning your house into a hazardous area. Unless your family is all outfitted in hazmat suits, right down to the dog, you are living dangerously in a home that has been poisoned. Sounds alarmist? You should be alarmed. The chemicals found in most standard cleaning products have been deemed hazardous by the EPA.

Most cleaning products are laden with chemical toxins. How many of the cleaning products under your sink are chemical cocktails making outrageous claims of their cleaning, degreasing, and disinfecting ability? If ANY of them have chemical names in the ingredient list, dispose of them responsibly like you would any other poison.

Bring them to your local recycling center and make sure they aren’t just dumping them down the drain. If you wouldn’t drink/eat it, do not use it to clean your home. Not only are chemicals in cleaning products skin and eye irritants, many contain ingredients that are known carcinogens, endocrine disruptors, and may also cause birth defects. Why take any chances with your health or a family members’ health? Not to mention the health of your companion animals.

Specifically, avoid ingredients such as bleach, toluene, parabens, formaldehyde and anything with benzene in the name. Also avoid anything that has chemical fragrance.

Many people are now going the natural route, and most magazines and websites are now featuring homemade cleaning products. They clean surfaces naturally with a mixture of vinegar and water. You can clean almost anything with some variation of these ingredients: vinegar, baking soda, borax, lemon juice, hydrogen peroxide, and natural soaps like Castile or hemp.

Here are some links containing lists of safe natural ingredients you should stock your cabinets with to use for cleaning, with simple formulas you can create right in your own home. If you don’t like the scent of vinegar, you can add a few drops of lavender essential oil. This provides an aromatherapy benefit too, as lavender has a calming effect on your brain. If you prefer another scent, like lemon or orange, because that is the smell that you associate with cleanliness, then by all means, use essential oils of lemon or orange or pine to clean surfaces.

But, notice that it is the scent that you associate with cleanliness. That’s how fragrance makers get you to buy their chemistry experiments. It’s a psychological association with cleanliness. They synthesized those natural scents and turned them into chemical fragrance. Doesn’t it make sense to just use the natural source? Here are some safe simple options: non-toxic solutions

Okay, so maybe you’re not a Do-It-Yourselfer. For pure convenience, you just want to buy the lovely new “natural” cleaning products that are now increasingly more present in your local grocery store. There is absolutely nothing wrong with that. We should support companies that produce healthy products and are trying to make a difference by not contributing to the pollution of our planet. But, not all natural products are alike. There is natural and then there are the “greenwashed” products. Greenwashing is making your product look like it’s natural but it actually isn’t. If you’re wondering what Treehugger would recommend, click here.

I have to admit that I fell victim to a greenwashed product myself. I bought a window cleaner made by a company called Green Works™ that was a clear liquid in a clear bottle, as opposed to the familiar blue spray that we shall not name here. When I used it to clean my countertop, my nose immediately picked up a chemical scent. I looked at the label more closely.

Yup, chemicals. Turns out that Green Works is owned by Clorox™ — the least natural company on the grocer’s shelf. In 2007, Clorox purchased Burt’s Bees™, a small natural beauty brand sold in health food stores for a whopping $925 million. At the time, I wondered why Clorox would be interested in tiny little Burt’s Bees. They were just trying to greenwash their image so they could hop on the “natural” products bandwagon, straddling both the latter and the chemical side, making money off of all consumers. They made the Burt’s Bees buy just before launching the Green Works brand. Those rascals! I was furious at myself for falling for it. So, let the buyer beware!

So, what should you buy if you don’t want to make your own concoctions? There are many reputable brands on the market. I advise that you consult the Environmental Working Group’s recommended products that can be found here.  Then go to the store and check them out for yourself. Some are very costly due to package design and marketing, but there are many affordable options.

I encourage you to visit the links here to find options for both off-the-shelf products or for recipes for homemade cleaners. This site and this one has great tips. Cleaning can be a fresh, pleasant, and healthy experience. I won’t go so far as to say it’s fun. But, I’ll definitely settle comfortably for healthy. As you begin the new year, consider cleaning up your cleaning supplies. While you’re at it, put on your favorite music and make it a sensory experience. Happy cleaning!

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Awareness

“Wearing A Mask…Offers Little, If Any, Protection From Infection” – Harvard Doctors

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In Brief

  • The Facts:

    A study published in the New England Medical Journal outlines how it's already known that masks provide little to zero benefit when it comes to protection a public setting.

  • Reflect On:

    Should we have the freedom to wear masks? Why are so many things we are doing right now contrary to data and evidence? Are these measures helping us thrive, or are they totalitarian type measures?

What Happened: Is this fake news? No, it’s a quote directly from a paper published a couple of months ago in the New England Journal of Medicine by, Michael Klompas, M.D., M.P.H., Charles A. Morris, M.D., M.P.H., Julia Sinclair, M.B.A., Madelyn Pearson, D.N.P., R.N., and Erica S. Shenoy, M.D., Ph.D. Whether or not it’s may be up for debate, but one thing is for sure, the conversation shouldn’t be censored. According to the paper:

We know that wearing a mask outside health care facilities offers little, if any, protection from infection. Public health authorities define a significant exposure to Covid-19 as face-to-face contact within 6 feet with a patient with symptomatic Covid-19 that is sustained for at least a few minutes (and some say more than 10 minutes or even 30 minutes). The chance of catching Covid-19 from a passing interaction in a public space is therefore minimal. In many cases, the desire for widespread masking is a reflexive reaction to anxiety over the pandemic.

The calculus may be different, however, in health care settings. First and foremost, a mask is a core component of the personal protective equipment (PPE) clinicians need when caring for symptomatic patients with respiratory viral infections, in conjunction with gown, gloves, and eye protection. Masking in this context is already part of routine operations for most hospitals. What is less clear is whether a mask offers any further protection in health care settings in which the wearer has no direct interactions with symptomatic patients.

The study goes on to examine whether a mask alone is even an effective health-care measure, and discusses its capability alone devoid of other, what seem to be more important practices, like washing your hands. The point is, outside of a healthcare setting, where their usefulness is still questionable, they provide no clear protection from Covid-19, so why are they being mandated like they are? Instead of a mandate, should the citizenry simply be encouraged to wear masks, with the government explaining the science and still giving people a choice?  Why are they saying it’s to protect other people when there is no evidence that it actually does that?

What’s interesting about this particular study is that it’s one of multiple that mention how masks are more of a symbolic representation. As mentioned above, the paper states that “in many cases, the desire for widespread masking is a reflexive reaction to anxiety over the pandemic.” Again, the study is an examination of the validity of masks in a health care setting (which is also questionable) with regards to the new coronavirus, and clearly states that it’s already known that they offer almost zero protection in a public setting.

It is also clear that masks serve symbolic roles. Masks are not only tools, they are also talismans that may help increase health care workers’ perceived sense of safety, well-being, and trust in their hospitals. Although such reactions may not be strictly logical, we are all subject to fear and anxiety, especially during times of crisis. One might argue that fear and anxiety are better countered with data and education than with a marginally beneficial mask, particularly in light of the worldwide mask shortage, but it is difficult to get clinicians to hear this message in the heat of the current crisis. Expanded masking protocols’ greatest contribution may be to reduce the transmission of anxiety, over and above whatever role they may play in reducing transmission of Covid-19.

The study provides other justifications for masks, but the prevention of Covid-19 is not one of them.

Below is a quote from a very interesting paper published in 2016, titled “The Surgical Mask Is A Bad Fit For Risk Reduction.”

As represented by our cinema and other media, Western society expects too much of masks. In the public’s mind, the still-legitimate use of masks for source control has gone off-label; masks are thought to prevent infection. From here, another problem arises: because surgical masks are thought to protect against infection in the community setting, people wearing masks for legitimate purposes (those who have a cough in a hospital, say) form part of the larger misperception and act to reinforce it. Even this proper use of surgical masks is incorporated into a larger improper use in the era of pandemic fear, especially in Asia, where such fear is high. The widespread misconception about the use of surgical masks — that wearing a mask protects against the transmission of virus — is a problem of the kind theorized by German sociologist Ulrich Beck.

The birth of the mask came from the realization that surgical wounds need protection from the droplets released in the breath of surgeons. The technology was applied outside the operating room in an effort to control the spread of infectious epidemics. In the 1919 influenza pandemic, masks were available and were dispensed to populations, but they had no impact on the epidemic curve. At the time, it was unknown that the influenza organism is nanoscopic and can theoretically penetrate the surgical mask barrier. As recently as 2010, the US National Academy of Sciences declared that, in the community setting, “face masks are not designed or certified to protect the wearer from exposure to respiratory hazards.” A number of studies have shown the inefficacy of the surgical mask in household settings to prevent transmission of the influenza virus…

A study published in 2015 found that cloth masks can increase healthcare workers risk of infection. It also called into question the efficacy of medical masks. You can read more about that and access it here.

The physiological effects of breathing elevated inhaled CO2 may include changes in visual performance, modified exercise endurance, headaches and dyspnea. The psychological effects include decreased reasoning and alertness, increased irritability, severe dyspnea, headache, dizziness, perspiration, and short-term memory loss. (source)

There are studies out there that also suggest that wearing masks can indeed help prevent Covid-19, especially in an acute care setting, it’s just that we are hearing so much of it that we forget to examine the science on the other side of the coin.

The list goes on, these are just a few examples.

Manufactured Panic?

The next important question to ask ourselves is, are health authorities making this pandemic out to be more serious than it actually is? Many scientists and epidemiologists from around the world have expressed this belief, and many of them, as a result, have been censored by social media platforms. Why is there an authoritarian “fact-checker” going around censoring information, evidence, and opinions being presented by some of the worlds leading scientists in this area simply because it opposes the narrative given to us by organizations like The World Health Organization? (WHO)

Are masks being used to prolong fear and hysteria?

John P. A. Ioannidis, a professor of medicine and epidemiology at Stanford University has said that the infection fatality rate is close to 0 percent for people under the age of 45 years old. Why are we taking such measures for a respiratory infection when tens of millions of people get infected and die from respiratory viruses every single year?

Why is there so much controversy surrounding the deaths? For example, in Toronto Canada, “Individuals who have died with COVID-19, but not as a result of COVID-19 are included in the case counts for COVID-19 deaths in Toronto.” (source)

Dr. Ngozi Ezike, Director of the Illinois Department of Public Health, recently stated that, even if it’s clear one died of an alternative cause, their death will still be marked as a COVID death.

The Colorado Department of Public Health and Environment announced a change to how it tallies coronavirus deaths amid complaints that it inflated numbers. This has been a common theme throughout the US as well as the World.

Vittorio Sgarbi, Italian politician Mayor of Sutri gave an emotional speech at a hearing on the 24th of April where he emphasized that the number of deaths in Italy due to COVID-19 are completely false and that the people are being lied to.

This isn’t even the tip of the ice-berg when it comes to manufactured deaths.

What’s really going on here? Is this actually about the pandemic, or was Edward Snowden right? That governments are using the new coronavirus to impose more authoritarian measures on the population, measures that will stick around long after the virus is gone? You can read more about his comments here.

Was Dr. Ron Paul correct when he said that this virus is less dangerous than it’s being made out to be? And that people will profit both politically and financially from this in the form of more of our basic rights being taken away? Is this simply being used like the justification for mass surveillance was used? To protect the population, or is it for, as NSA whistle-blower William Binney says, “total population control?” You can read more about his comments here.

The Takeaway

It’s quite clear that a large portion of the population doesn’t agree with various medical mandates, and wearing masks is one of those mandates. The reason is justified, and that’s simply because there is no evidence that they can protect the general public, and depending on the material, in some cases it can be harmful. I find it hard to believe that someone would have an issue with someone else not wanting to breathe in their own carbon monoxide, but I also understand that many peoples perception with regards to this pandemic has been severely manipulated.

On the flip side, due to so many instances where things don’t make sense, this pandemic is contributing to another large amount of people questioning what we are being told and being forced to do by our government, this is causing a deep awakening of the masses. Perhaps this is the larger reason it’s playing out from a collective consciousness perspective.

At the end of the day, more measures are continually pushed upon the population without their consent. We don’t have to continue to obey, continue to elect, and help maintain a system that is clearly not serving us to thrive.

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Awareness

The Physicians For Informed Consent Ask If The MMR Vaccine Is More Dangerous Than The Measles

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What Happened: The Physicians for Informed Consent (PIC) are a group of doctors and scientists from around the world who have come together to support informed consent when it comes to mandatory vaccine measures. Their information is based on science. Their mission is to deliver data on infectious diseases and vaccines, and to unite doctors, scientists, healthcare professionals, attorneys, and families who support voluntary vaccinations. Their vision is that doctors and the public are able to evaluate the data on infectious diseases and vaccines objectively and voluntarily engage in informed decision-making about vaccination. 

You can check out their directors, advisors, and founding members here.

The organization itself is much bigger than the founding members, and includes a coalition of organizations, doctors and scientists.

On their website, they’ve put out some excellent downloadable PDF’s with regards to the MMR vaccine. There are four of them that all present different points.

  1. MEASLES: What Parents Need To Know
  2. MMR VACCINE: Is It Safer Than Measles? 
  3. Waning Immunity & The MMR Vaccine 
  4. FAQ’s: The MMR Vaccine versus the Measles

One of them deals with “what parents need to know about the measles vaccine” and another one presents the information that has them questioning if the MMR vaccine is safer than the measles. They point out that the chances of dying from measles and make many comparisons to the vaccine.

According to a MedAlerts search of the FDA Vaccine Adverse Event Reporting System (VAERS) database, as of 2/5/19, the cumulative raw count of adverse events from measles, mumps, and rubella vaccines alone was: 93,929 adverse events, 1,810 disabilities, 6,902 hospitalizations, and 463 deaths. The National Childhood Vaccine Injury Act has paid out approximately $4 billion to compensate families of vaccine-injured children. As astronomical as the monetary awards are, they’re even more alarming considering HHS claims that only an estimated 1% of vaccine injuries are even reported to the Vaccine Adverse Events Reporting System (VAERS).

The PDF’s are well-sourced and laid out in an easy to read and understand type of manner, and quite detailed. Their arguments are quite compelling, and it would be interesting to present this information to a physician on the opposite end of the spectrum in order to hear or read their rebuttal. So feel free to take a look at them if interested!

Why This Is Important: When it comes to both our individual and collective health, all of us simply want what’s best. Nobody can really deny that, especially for our children. The issue is, many people have been made to believe that vaccines are for the greater good of everybody. We are made to believe that children, for example, who are not vaccinated are actually a danger to the vaccinated children.

The Physicians for Informed Consent are well aware of this argument, and they present a lot of information on why that’s not true. At the end of the day, in order to produce “herd immunity” from vaccines, the vaccines must be 100 percent effective for everybody, all of the time. We already know that that’s not the case and that a large majority are susceptible to vaccine injury. The National Childhood Vaccine Injury act alone is enough to argue against mandatory vaccination and the idea that the unvaccinated are a risk to the vaccinated. In fact, vaccines have been known to spread diseases. This has happened with polio as well as the measles.

For example, during the measles outbreak in California in 2015, a large number of suspected cases occurred in recent vaccinees. Of the 194 measles virus sequences obtained in the United States in 2015, 73 were identified as vaccine sequences. The media (Pharma-owned) generated high public anxiety. This fear-mongering led to the demonization of unvaccinated children, who were perceived as the spreaders of this disease. Rebecca J. McNall, a co-author of the published report, is a CDC official in the Division of Viral Diseases who had the data proving that the measles outbreak was in part caused by the vaccine. It is evidence of the vaccine’s failure to provide immunity. (source)

There are actually decades of examples when it comes to the measles.

The Takeaway

Vaccinations are quite a controversial topic, and vaccine hesitancy continues to increase among not only the global citizenry, but among doctors and physicians as well, which was also expressed at the recent World Health Organization vaccine summit. You can read more about that here.

In today’s day and age, it’s important to ask ourselves if measures taken under the guise of goodwill are really necessary and good for us. Take terrorism, for example, the idea that those who fund the problem, arm the problem, and in some cases create the problem then propose the solution of foreign infiltration, again, under the guise of goodwill.

So what were the real intentions, to stop the terrorists or to take over the country for natural resources and economic power and control?

Are people capitalizing off of the coronavirus? Not just for profit but for control, like Edward Snowden mentioned?

It’s also important to note that pharmaceutical companies hold tremendous lobbying power, even more so than big oil. (source)

Ask yourself, should we not have the right to decide for ourselves what goes into our body? Especially when there is a tremendous amount of flawed logic with the idea of mass vaccinations? Should we not have access to appropriate double blind placebo controlled safety studies? How come there are none for vaccines?

Why are there massive ridicule campaigns against organizations, professionals and people who create awareness about vaccine safety? Is vaccine safety not in the best interests of everybody? Should we not be analyzing and questioning instead of simply believing?

We must ask ourselves if we want to continue to give our consciousness and perceptions about certain medications over to these global and federal health authorities or, is it time to start asking more questions and pointing out facts that don’t really resonate? Why is discussion being discouraged, censored and even punished?

Why is Julian Assange in Jail? Why do we jail those who expose crimes and identify with those who commit them?

At the end of the day, vaccines are not a one size fits all product, and that’s quite clear. There are risks associated with vaccines, and evidence suggests that they are nowhere near as rare as they’re made out to be.

If we can come together as billions and shut down for the coronavirus, imagine what we could do if we come together to oppose measures that we as a citizenry, and as an entire collective, do not desire.

 

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Alternative News

Soft Drink Companies Caught Using Big Tobacco’s Playbook To Lure Young Children

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In Brief

  • The Facts:

    Documents obtained by researchers clearly outline the unethical and immoral actions Tobacco companies used to 'hook' kids onto sugary drinks. They use the same tactics they did for smoking.

  • Reflect On:

    Why do and have our federal health regulatory agencies allow such products to be approved as safe for consumption when they are clearly linked to a variety of diseases, like cancer?

Many moves made by multiple big corporations are extremely unethical, immoral, and downright shocking. These corporations have completely compromised our federal health regulatory agencies, and it’s quite clear that they do not care about the health of the human race and will do anything when it comes to the success of the products they manufacture, including taking illegal and/or immoral actions.

One of the more recent examples comes from the tobacco industry. Companies within the industry used colors, flavors, and marketing techniques to lure and entice children as potential future smokers. They actually used and applied these same strategies to sweetened beverages starting as early as 1963, according to a study conducted by researchers at UC San Francisco.

As the Sugar Scientists point out:

The study, which draws from a cache of previously secret documents from the tobacco industry that is part of the UCSF Industry Documents Library tracked the acquisition and subsequent marketing campaigns of sweetened drink brands by two leading tobacco companies: R.J. Reynolds and Philip Morris. It found that as tobacco was facing increased scrutiny from health authorities, its executives transferred the same products and tactics to peddle soft drinks. The study was published in the March 2019 issue of BMJ.

“Executives in the two largest U.S.-based tobacco companies had developed colors and flavors as additives for cigarettes and used them to build major children’s beverage product lines, including Hawaiian Punch, Kool-Aid, Tang and Capri Sun,” said senior author Laura Schmidt, PhD, MSW, MPH, of the UCSF Philip R. Lee Institute for Health Policy Studies. “Even after the tobacco companies sold these brands to food and beverage corporations, many of the product lines and marketing techniques designed to attract kids are still in use today.” (source)

The new papers, which are available in the UCSF Truth Tobacco Industry Documents Library, a subset of the UCSF Industry Documents Library, reveal the close and tight knit relationships between the big tobacco and big food industries. In fact, in the 60s and 70s, these companies conducted taste tests with mothers and their children to evaluate sweetness, colors and flavors for Hawaiian Punch product line extensions. The children’s preferences were prioritized.

Kool-Aid Joins Marlboro

Meanwhile, tobacco competitor Philip Morris had acquired Kool-Aid, via General Foods, in 1985. The company flipped its marketing audience from families to children, created its “Kool-Aid Man” mascot, and launched collaborations with branded toys, including Barbie and Hot Wheels. It also developed a children’s Kool-Aid loyalty program described as “our version of the Marlboro Country Store,” a cigarette incentives program. (source)

“The Wacky Wild Kool-Aid style campaign had tremendous reach and impact,” said first author Kim Nguyen, ScD, MPH, who is also with the UCSF Philip R. Lee Institute for Health Policy Studies. “Lots of kids in the ’80s dreamed of getting swag from the Wacky Warehouse. What is really ‘wacky’ is that the Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers.”

The tobacco giant also acquired Capri Sun and Tang, and used similar child-focused integrated marketing strategies to drive those sales.

“The industry claims that these tobacco-inspired marketing strategies are not actually targeting children and should be excluded from these industry-led agreements,” said Schmidt. “But the evidence cited in our research shows that these product lines and marketing techniques were specifically designed for and tested on children.” (source)

The UCSF Industry Documents Library was launched in 2002 as a digital portal for tobacco documents. Today, the library includes close to 15 million internal tobacco, drug, chemical and food industry documents used by scientists, policymakers, journalists and community members in their efforts to improve and protect the health of the public.

The Takeaway

At the end of the day, it’s important to recognize that government health authorities and the corporations we buy our food from, among other things, really don’t care about us. This has become extremely evident, as they are responsible for the sharp rise in numerous diseases. It’s not uncommon to see parents buy their children products similar to the ones listed above, and that’s due to mass brainwashing and the fact that we’ve been made to feel that these products are actually safe. This is why awareness is so critical.

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