Morpheus: “You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.” –The Matrix
Whether you are aware of it or not, many in the West are born, grow, and die a slave to the Matrix. The 1999 cult movie of the same name starring Keanu Reeves questions what is real and what is simulated reality. While purely a fictitious work by the Wachowskis brothers, the movie touches on themes which challenge the current model of society and points to the problem of indoctrination and a lack of awareness amongst the populace. In search of answers, the mild-mannered Neo, a computer programmer, meets Morpheus, who tries to explain the Matrix. On entering the room Morpheus asks Neo, “Do you want to know what it is?” He explains…
The Matrix is everywhere. It is all around us. You can see it when you look out your window, or when you turn on your television. You can feel it when you go to work. or you go to church, when you pay your taxes. It is the world that has been pulled over your eyes to blind you from the truth. – The Matrix
Having tried to extract myself from the rat race and city living many years ago, I found myself experiencing my own version of the Matrix on a recent trip to Sydney (coincidentally where they filmed much of the movie). I decided to document some of the more obvious things that stood out to me after having been somewhat unplugged from the Matrix.
To clarify, I personally define the Matrix as a set of beliefs, cultural norms, attitudes, and conditioned states which are pervasive throughout society. These are initially created under an economic rationale which offer products and services to citizens. To promote these goods and services various themes, ideas, and ideologies are promoted to establish compliance and persuade individuals to partake in consumptive patterns. Along the way, this information becomes embedded within a society, creating cultural norms and distracting individuals and society from the truth. As individuals living in a society, we become subservient to authority and start conforming to certain illogical cultural constructs. Eventually, like a fish swimming in the ocean, we are unaware of the water that surrounds us, we become unaware of the Matrix…
Twenty indicators that signal you may be living in the Matrix & How To Unplug Yourself
1. You spend most of your time devoted to paying off a mortgage rather than enjoying life.
2. You can’t wait for the weekend to come.
3. You judge your success by the car you drive, the suburb you live in, and the size of the house you own.
4. The wealthy are rewarded for plundering the earth while those trying to save it are ridiculed.
5. You work in a job you don’t enjoy, thinking the money you earn will offset the misery of working in a job or career you are not passionate about.
6. You think that by a taking a pill your ills will be cured.
7. You think that someone focused on eating healthy, organic fresh foods is weird, while eating highly processed, nutrient devoid foods is normal.
8. You think buying stuff will make you happy.
9. You watch the news on television and think this is the truth.
10. You’re more focused on your favourite sports team than concerned about the natural world and environment on which you depend for survival.
11. You believe growth and the development of the economy is a good thing and that globalization creates jobs.
12. You conform with the status quo and never question why things are done.
13. You think traffic congestion, pollution, and sensory overload are part of normal everyday life.
14. You think there is a difference between political parties and that they will enact real change.
15. You think there are terrorists around every corner and they are a threat to you and your community, despite the fact that you have 150 times more chances of being hit by lightning than being involved in a terrorist attack.
16. You think eating genetically modified food and eating fruit and vegetables sprayed with pesticides is OK.
17. You think the mainstream media is independent and unbiased.
18. You think constant distraction through the media such as sport, trivial affairs, and celebrity gossip is news.
19. You think living next to a cell tower is cool because you get better reception.
20. You wait in line for the next release of the latest technological gadget
1. Eat Healthy Organic Foods
Consider incorporating more plant-based whole foods into your diet and eliminating processed packaged foods. Eating a healthy whole food diet facilitates the cleansing of the body of unwanted toxins, and can contribute to greater clarity of mind and increased physical and mental health, as well as reducing your chances of developing degenerative diseases later in life. Living with clarity is the first step to realizing your true potential and freeing yourself from the system. This also makes you less (or non) reliant on the industrialized food system, pharmaceutical grade drugs and the conventional medical system.
2. Downsize Your Life
As housing affordability deteriorates and economies continue to contract, more and more people are seeking alternative ways of living. With most Western nations spending one-third to more than half of their income on housing (mortgage repayments), living small offers greater freedom to the alternative of being tied to a mortgage for decades. There are many options for simple living today with choices including a combination of micro-apartments, tiny houses, yurts, container homes, shipping containers, and customised small homes, all offering affordable and sustainable housing. Prefabricated tiny homes can cost the same price as a new car, ranging from $20,000 to $50,000. If you want to build your own tiny home this can be even more cost effective. See: Living Big in A Tiny House
3. Get In Touch With Nature
Over recent years, urbanization has increased, to the point where more people live in high density urban environments than at any time in history. This has alienated many from the natural world. Connection to the land and natural environment has been replaced by freeways, cities, and concrete landscapes, which bring little solace and opportunity for reflection for individuals. Inner peace and happiness can be hard to find in a world of constant diversion and distraction. M. Sanjayan, Ph.D., lead scientist for “The Nature Conservancy,” outlines how humans are integrally connected with nature: “For 5 million years, humans depended on nature for just about everything, including food, shelter, and the regulation of sleep cycles. It is only in the last fifty years people have become less connected to nature with much of the global population living in large urban centres.” Studies have shown that people need some connection with nature. Getting out of artificial environments helps with overall health and well-being, supporting a stronger immune system as well as stimulating creativity.
4. Become Involved With or Move to an Ecovillage
The ecovillage movement offers a model which requires a paradigm shift from the take, make, waste mentality pervasive throughout our Western culture and economy. The ecovillage movement aims to foster local production and longterm sustainability by maintaining economically and ecologically sustainable communities. The movement tries to integrate ecological, economic, social, and cultural dimensions of sustainability in order to regenerate social and natural environments. Ecovillages range in size from small villages of fifty to a couple of thousand people. Designed to be self-governing, ecovillages try to create employment and a greater sense of community. Many incorporate and offer services such as libraries, forests, gardens and orchards. Energy supplies and community based entertainment in the form of markets and festivals are also features of ecovillages. See: http://gen.ecovillage.org/
5. Try WWOOFING
WWOOFing is an acronym for “World Wide Opportunities on Organic Farms” or “Willing Workers on Organic Farms.” It is a network of national organizations that facilitate placement of volunteers on organic farms. The WWOOF model is simple. WWOOF hosts provide volunteers with first-hand experience in organic and ecologically sound growing methods. WWOOF volunteers generally do not receive financial payment, instead exchanging their assistance with farming or gardening for food, accommodation, and the opportunity to learn.
WWOOFing is a great way to see your own country or other countries and learn about local culture relatively inexpensively. It allows you to meet like-minded people and learn new skills, and you can specify how long you wish to stay at a host’s residence. This can range from anywhere from a week or two to many months. There are some awesome retreats and communal living properties which host WWOOFers. The great thing about the WWOOF experience is that you never know who you will meet or where this might take you. See: http://wwoofinternational.org/
6. Learn About Landshare/Shared Earth
Landshare is a growing movement which brings together people who have a passion for home-grown food, connecting those who have land to share with those who need land for cultivation. Since its launch through “River Cottage” in 2009 it has grown into a thriving community of more than 60,000 growers, sharers, and helpers. Landshare has spread to numerous countries including Australia, Canada, UK, New Zealand, and the U.S., connecting people who want to grow their own fruit and veg (but don’t have anywhere to do it) with people who have land to spare. If there isn’t a Landshare set up in your region this may present an opportunity to develop. Similarly, Shared Earth (based in the U.S.) is a free online service connecting land with gardeners. There are an estimated 10 million acres of front and back yards in America alone which are unproductive. These could be put to better use than simply growing grass!
7. Reassess Where You Live
During the start of the industrial revolution people moved from smaller rural and regional areas to larger cities. Today, the most urbanized regions of the world include Northern America (82 per cent living in urban areas in 2014), Latin America and the Caribbean (80 per cent), and Europe (73 per cent). This rapid transformation from rural to urban has occurred over the last century, correlating with the growth and exploitation of fossil fuels and the abundance of cheap oil. Increasing populations have driven demand for real estate in certain cities, making many unaffordable. Cities can be expensive places to live and it is easy to become trapped in a never ending cycle of debt. Opportunities exist for a re-ruralization of certain areas. With the average age of farmers increasing in most countries there will need to be a new breed of Permaculture trained people and eco farmers. In many countries, rural communities have dwindled and or been abandoned entirely. This presents opportunities for those wishing to make a change from an urban environment to rebuild and create a new future.
8. Become Involved With or Help Establish a Cooperative
In the aftermath of the global financial crisis of 2008 and the resulting recession, co-ops have been recognized for their resilience. They have the ability to preserve jobs and economic infrastructure and support rural communities. Across the globe there are people working to rebuild local and regional food systems, and co-ops have a unique role to play. A food cooperative or food co-op is another model of food distribution coordinated and operated by members. Like most cooperative models they follow a number of principles designed to facilitate more socially responsible interactions. The primary distinction of a cooperative is that they are not influenced by external shareholders, being strictly managed by members. See: http://ica.coop/
Source: excerpts from Rethink…Your world, Your future.
Ghislaine Maxwell Arrested By FBI on Charges Connected To Jeffrey Epstein
What Happened: Jeffrey Epstein’s confidant Ghislaine Maxwell was arrested this morning in New Hampshire according to FBI spokeswoman Adrienne Senatore. At this time, charges against Maxwell are sealed, and prosecutors have scheduled a midday press conference in New York to provide more details on the case.
Charges against Maxwell came almost a year after Epstein was arrested by FBI agents on July 6, 2019. Jeffrey Epstein allegedly killed himself in a federal jail in August 2019, although many believe he was killed given he could name many high profile figures connected to his ring.
Why It Matters: Maxwell is heavily connected to sex trafficker Jeffrey Epstein who operated a sex/pedophile ring that tailored to high profile individuals, business people, entertainers and politicians.
Her arrest may be important in helping to bring down more people connected to the ring which include Hillary and Bill Clinton amongst other high profile names.
Humanity is in a process of ‘Breaking the Illusion’ we have come to accept about our reality. We have been living from a collective story that states we elect good people into government, and they act on our best interest. This categorically is not the case, and part of our collective awakening to creating solutions that can make our world thrive is waking up from this illusion we have chosen to accept.
People are beginning to learn en masse that high profile figures are involved in such acts like extreme occult rituals, sex trafficking and pedophilia, and they are beginning to wonder why. They are also beginning to question why we put our trust and support in people who operate in this manner.
We have interviewed a survivor of elite pedophile rings like the one Epstein and Maxwell ran. Her name is Anneke Lucas and you can watch her full testimony here on CETV.
You can also watch a recent documentary called Out of Shadows that explores this topic in detail on CETV as well.
Read more about Epstein ad Maxwell here.
Environmentalist Censored For Shifting His Opinion On Climate Change
- The Facts:
Forbes.com deleted a new article from environmentalist Michael Shellenberger. His perspective on climate change shifted, and he decided to write about it. Forbes wasn't having it.
- Reflect On:
Why are we deciding to censor different perspectives as opposed to explore them? Is our emotional intelligence so undeveloped collectively that we cannot have civil conversations?
What Happened: Michael Shellenberger, a long time environmentalist who has been in the trenches helping to save the world’s last unprotected redwoods, co-created the predecessor to today’s Green New Deal and led an effort to keep nuclear power plants operating in order to prevent a spike of emissions, has shifted his perspective on climate change. Prior to today, he was holding the perspective that we must be alarmed about the fact that the world will end in a short amount of time if we don’t act to reduce carbon emissions immediately.
He shifted his opinion based on exploring emerging science on the subject. He then went on to write a book called Never Apocalypse, which seeks to help explore what we can do to better our environment from a grounded and accurate point of view, as opposed to alarmism.
He wrote an article on Forbes website titled “On Behalf of Environmentalists, I Apologize For the Climate Scare.” Two days later, Forbes decided to remove his article.
Why It Matters: The fact that Forbes removed an article that was grounded, calm, well written and explored new conversations illustrates the emerging culture of ‘censor anything that can get us in trouble’ or ‘censor anything that doesn’t agree with mainstream conjecture.”
We’ve come into a time where our collective lack of emotional intelligence is surfacing deeply for us to address. When we disagree on something, we struggle to explore things together. When a company says something they feel might get them in trouble, they run away in fear that the angry mob will come after them.
All that happened here was a man wrote an article that brought some new light to a conversation that has been very polarized and is causing people to react out of emotion instead of logic and the heart. Instead of listening and exploring, censorship ensues.
The Takeaway: I spoke at a high school here in Toronto last year. At the end of my talk, many students came up to me to talk, discuss ideas and share feedback. The vast majority of them explained to me that they were terrified that the world was going to end in just a few years. They felt they had no future because of the acts of generations prior who were causing CO2 levels to rise so high that the world would end.
I thought to myself, wow, an entire generation of kids being pushed into fear, anxiety and depression based on information that isn’t even accurate. This information was created by politicians and pushed out by media. Scientists categorically do not agree with the idea that the world is coming to an end as a result of CO2 emissions. Yet not enough people are telling people this, most of media is staying silent on other perspectives and censorship even shuts down opposing ideas.
What type of world will we create if we can’t discuss basic ideas? What type of world will we create when we choose to run, hide and censor as opposed to having important conversations? How can we stop identifying so deeply with positions, so that we can be more free to shift ideas when new information helps us understand things better?
I made a film last year called Regenerate: Beyond The CO2 Narrative. After 10 years of researching and investigating climate change, I came to many conclusions that I felt needed to be shared, yet were extremely rare in public discourse. One of the most important aspects of Regenerate was that we simply are looking at our environment from such a limited point of view that we can’t identify the real issues we face, and that our level of thinking, or consciousness, is completely disconnected from the solutions required to truly shift our relationship with earth. Thus, we are creating solutions that never truly address making the environment cleaner or better long term.
I encourage you to check out the film trailer below, and if you wish to watch the film, it’s available on our member platform called CETV. You can start a free 7 day trial to watch it if you like. We also discuss this story in more detail in episode 2 of The Takeway, an orignal show we have on CETV.
Soft Drink Companies Caught Using Big Tobacco’s Playbook To Lure Young Children
- The Facts:
Documents obtained by researchers clearly outline the unethical and immoral actions Tobacco companies used to 'hook' kids onto sugary drinks. They use the same tactics they did for smoking.
- Reflect On:
Why do and have our federal health regulatory agencies allow such products to be approved as safe for consumption when they are clearly linked to a variety of diseases, like cancer?
Many moves made by multiple big corporations are extremely unethical, immoral, and downright shocking. These corporations have completely compromised our federal health regulatory agencies, and it’s quite clear that they do not care about the health of the human race and will do anything when it comes to the success of the products they manufacture, including taking illegal and/or immoral actions.
One of the more recent examples comes from the tobacco industry. Companies within the industry used colors, flavors, and marketing techniques to lure and entice children as potential future smokers. They actually used and applied these same strategies to sweetened beverages starting as early as 1963, according to a study conducted by researchers at UC San Francisco.
As the Sugar Scientists point out:
The study, which draws from a cache of previously secret documents from the tobacco industry that is part of the UCSF Industry Documents Library tracked the acquisition and subsequent marketing campaigns of sweetened drink brands by two leading tobacco companies: R.J. Reynolds and Philip Morris. It found that as tobacco was facing increased scrutiny from health authorities, its executives transferred the same products and tactics to peddle soft drinks. The study was published in the March 2019 issue of BMJ.
“Executives in the two largest U.S.-based tobacco companies had developed colors and flavors as additives for cigarettes and used them to build major children’s beverage product lines, including Hawaiian Punch, Kool-Aid, Tang and Capri Sun,” said senior author Laura Schmidt, PhD, MSW, MPH, of the UCSF Philip R. Lee Institute for Health Policy Studies. “Even after the tobacco companies sold these brands to food and beverage corporations, many of the product lines and marketing techniques designed to attract kids are still in use today.” (source)
The new papers, which are available in the UCSF Truth Tobacco Industry Documents Library, a subset of the UCSF Industry Documents Library, reveal the close and tight knit relationships between the big tobacco and big food industries. In fact, in the 60s and 70s, these companies conducted taste tests with mothers and their children to evaluate sweetness, colors and flavors for Hawaiian Punch product line extensions. The children’s preferences were prioritized.
Kool-Aid Joins Marlboro
Meanwhile, tobacco competitor Philip Morris had acquired Kool-Aid, via General Foods, in 1985. The company flipped its marketing audience from families to children, created its “Kool-Aid Man” mascot, and launched collaborations with branded toys, including Barbie and Hot Wheels. It also developed a children’s Kool-Aid loyalty program described as “our version of the Marlboro Country Store,” a cigarette incentives program. (source)
“The Wacky Wild Kool-Aid style campaign had tremendous reach and impact,” said first author Kim Nguyen, ScD, MPH, who is also with the UCSF Philip R. Lee Institute for Health Policy Studies. “Lots of kids in the ’80s dreamed of getting swag from the Wacky Warehouse. What is really ‘wacky’ is that the Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers.”
The tobacco giant also acquired Capri Sun and Tang, and used similar child-focused integrated marketing strategies to drive those sales.
“The industry claims that these tobacco-inspired marketing strategies are not actually targeting children and should be excluded from these industry-led agreements,” said Schmidt. “But the evidence cited in our research shows that these product lines and marketing techniques were specifically designed for and tested on children.” (source)
The UCSF Industry Documents Library was launched in 2002 as a digital portal for tobacco documents. Today, the library includes close to 15 million internal tobacco, drug, chemical and food industry documents used by scientists, policymakers, journalists and community members in their efforts to improve and protect the health of the public.
At the end of the day, it’s important to recognize that government health authorities and the corporations we buy our food from, among other things, really don’t care about us. This has become extremely evident, as they are responsible for the sharp rise in numerous diseases. It’s not uncommon to see parents buy their children products similar to the ones listed above, and that’s due to mass brainwashing and the fact that we’ve been made to feel that these products are actually safe. This is why awareness is so critical.
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