Connect with us

General

Noam Chomsky’s 5 Filters of the Mass Media Machine Summarized In An Incredible Animation

Michelle Blair

Published

on

Before you begin...

Coherent icon

Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

Corporations are more than willing to pay a lot of money to control the voice of the media, and news stations happily oblige because their pockets are being filled. It’s not just corporations that take advantage of mass media, whether that be through ads or literally manipulating and fabricating “news,” but the government does it too.

advertisement - learn more

To make matters worse, if news anchors or people within the system try to change the narrative, they’re scrutinized or lose credibility because they’re called conspiracy theorists. Ever wonder where the word conspiracy came from?

--> Our Journalism Is Moving - Our investigative journalism and reporting is moving to our new brand called The Pulse. Click here to stay informed.

The term “conspiracy theory” was actually created by CIA “media assets,” as evidenced in the design laid out by Document 1035-960 Concerning Criticism of the Warren Report, a report issued in early 1967 to Agency bureaus all over the world. The government strategically introduced that term in order to cast doubt upon the public and influence the narrative.

So, if someone refers to you as a conspiracy theorist, take it as a compliment, because that likely means that you have a greater understanding of how the world works. As Jason Hairston said, “Being considered ‘crazy’ by those who are still heavily culturally conditioned is a compliment.”

The good news is that more and more people are slowly starting to understand the lies that the media feeds us. Someone who is infamous for his work that exposed this very subject is Noam Chomsky, an American linguist, philosopher, cognitive scientist, historian, social critic, and political activist.

Chomsky’s Propaganda Model: The Five Filters

Noam Chomsky is well known for his illustration of the “Propaganda Model.” Chomsky’s model includes five filters that expose how the media is controlled and completely infiltrated by corporations, governments, and the elite. The first filter is Size, Ownership, and Profit Orientation of the Mass Media. Mainstream media is essentially owned by corporations and the government, because those are the very agents who fund them. Any favourable studies, studies or information that the government or corporations want the public to know (or don’t want them to know) either ends up being aired or buried as a result.

advertisement - learn more

The second filter is Advertising License to do Business. Mass media isn’t interested in attracting viewers to educate them, but rather to sell them on something. They’re more interested in engaging an audience with higher buying power than actually making a difference through education and information. Chomsky provides an excellent example, explaining:

“CBS proudly tells its shareholders that while it “continuously seeks to maximize audience delivery,” it has developed a new “sales tool” with which it approaches advertisers: “Client Audience Profile, or CAP, will help advertisers optimize the effectiveness of their network television schedules by evaluating audience segments in proportion to usage levels of advertisers’ products and services.” In short, the mass media are interested in attracting audiences with buying power, not audiences per se.”

The third filter is Sourcing Mass-Media News. Whatever is aired on mass media needs to be 100% credible, meaning it’s viewers need to completely trust what’s being aired, without the need of them using their critical thinking skills. Since the majority of the public trusts the government and mass corporations, AKA the propaganda machines, most of the “news worthy” content comes from them. Plus, whatever’s aired needs to be approved by corporations or the government and/or mass media must avoid airing anything that would offend their contributors and funders.

The fourth filter is Flak and the Enforcers. “Flak” refers to negative responses to a media statement or program aired on the network. Perhaps the most influential producers of flak are corporations and the government. Corporations have created large scale organizations whose sole purpose is to produce flak. The government is also a large producer of flak, as it constantly corrects or threatens the media based on their interests.

The final filter is Anticommunism as a Control Mechanism. Everything at home seems to be a lesser evil if there’s something on the news that seems much worse (fake terrorist attacks, false enemies, and/or “radical” states). Anything that sounds too left can also be dismissed if it sounds too much like “communism.” By creating an extremely anti-communist state, the elite will never have to worry about losing control over society because their wealth and power remains safe and sound.

The Animation that Exposes the Truth About Mass Media

In the following video, Amy Goodman narrates a piece for Al Jazeera based on Noam Chomsky’s book “Manufacturing Consent.” The illustration perfectly depicts the reality of mass media and the control corporations and the government exercise over mainstream news.

The good news is that we can change this reality if we collectively work to educate the masses. Let’s redefine mainstream news by encouraging people to inform themselves, spread knowledge and make a real, educated difference in the world!

Dive Deeper

Click below to watch a sneak peek of our brand new course!

Our new course is called 'Overcoming Bias & Improving Critical Thinking.' This 5 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your.critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

Click here to check out a sneak peek and learn more.

Advertisement
advertisement - learn more

General

Attention Readers: We’ve Moved Our Journalism To The Pulse

Avatar

Published

on

By

CE Staff Writer 1 minute read

Before you begin...

Coherent icon

Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

A large portion of our journalism that you’re used to seeing on our Collective Evolution platform has now moved over to The Pulse. We will be publishing most of our news articles there, while Collective Evolution focuses more on personal development.

You can follow The Pulse on Telegram, Facebook, Instagram and Twitter.  

We’ve done this for a number of reasons, mainly due to the struggles we’ve had with regards to extreme censorship at Collective Evolution. We hope you join us over at The Pulse in our quest to keep doing what we do!

Dive Deeper

Click below to watch a sneak peek of our brand new course!

Our new course is called 'Overcoming Bias & Improving Critical Thinking.' This 5 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your.critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

Click here to check out a sneak peek and learn more.

Continue Reading

General

Abductions & Car Vandalism – Startling Australian UFO Report Unclassified

Gautam Peddada

Published

on

By

2 minute read

Before you begin...

Coherent icon

Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

An uncovered Australian report performed by their Department of Defence. “Scientific Intelligence — General — Unidentified Flying Objects” is trending again. Those who have done extensive research on UFOs will find the Australian version of disclosure to be far more intellectually honest than the American version. Albeit it was conducted decades ago.

According to ex-US intelligence official Luis Elizondo, the Defense Department’s Inspector General is presently conducting three reviews. The inquiries vary from the Department of Defense’s handling of UFO claims to Elizondo’s alleged whistleblower retribution. The open IG cases are crucial to Australia’s report because they establish beyond a shadow of a doubt that the US Department of Defense is being dishonest and shady when it comes to the UFO subject. For decades, Australia has been a loyal friend of the United States. Within Australia’s boundaries, they share a military installation (Pine Gap). When a close defense ally’s intelligence agencies determined that the US was not being intellectually honest in its approach, perhaps it is reasonable to conclude that there is more to the tale than the 144 incidents studied since 2004 by the UAPTF.

The CIA became alarmed at the overloading of military communications during the mass sightings of 1952 and considered the possibility that the USSR may take advantage of such a situation.

Australian UFO study.

According to the summary, OSI, acting through the Robertson-Panel, encouraged the USAF to use Project Blue Book to publicly “debunk” UFOs. In a tragic twist of fate, when Australian authorities sought explanations from the US Air Force, the allegation was debunked. The authors of the study were depicted as conspiratorial and even crazy by the US Air Force. Ross Coulthart reported this, and it may be heard in a recent Project Unity interview. Courthart is an award-winning investigative journalist who is drawn to forbidden subjects. He also stated on the same podcast that a senior US Navy official identified as Nat Kobitz told him that the US had been in the midst of reverse-engineering numerous non-human craft. According to his obituary, Mr. Kobitz was a former Director of Research and Development at Naval Sea Systems Command.

Continue reading the entire article at The Pulse. 

Dive Deeper

Click below to watch a sneak peek of our brand new course!

Our new course is called 'Overcoming Bias & Improving Critical Thinking.' This 5 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your.critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

Click here to check out a sneak peek and learn more.

Continue Reading

General

PGA Tour To End COVID Testing For Both Vaccinated & Non-Vaccinated Players

Avatar

Published

on

By

CE Staff Writer 4 minute read

In Brief

  • The Facts:

    The PGA Tour has announced that it will stop testing players every week, regardless of whether they have been vaccinated or not.

  • Reflect On:

    Are PCR tests appropriate to identify infectious people? Should people who are healthy and not sick be tested at all, anywhere?

Before you begin...

Coherent icon

Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

The picture you see above is of John Rahm, a professional golfer on the PGA tour being carted off the golf course after tournament officials told him he had COVID. He was healthy and had no symptoms, yet was forced to withdraw from the tournament. He was told in front of the camera’s, and a big scene was made out of the event. You would think something like that, especially when you are a big time sports figure, would be done behind closed doors with some privacy.

Earlier on in June a spokesperson for the PGA Tour said that more than 50 percent of players on the PGA tour have been vaccinated. Although it seems that the majority of players on the tour will be fully vaccinated judging by this statement, it does leave a fairly large minority who won’t be, and that’s something we’re seeing across the globe as COVID vaccine hesitancy remains high for multiple reasons.

We are pleased to announce, after consultation with PGA Tour medical advisors, that due to the high rate of vaccination among all constituents on the PGA Tour, as well as other positively trending factors across the country, testing for COVID-19 will no longer be required as a condition of competition beginning with the 3M Open. – PGA tour Senior VP Tyler Dennis

The tour recently announced that the testing of players every week will stop starting in July for both the vaccinated and the unvaccinated. This was an unexpected announcement given the fact that, at least it seems in some countries, vaccinated individuals will enjoy previous rights and freedoms that everyone did before the pandemic. Travelling without need to quarantine and possibly in the future not having to be tested could be a few of those privileges. Others may include attending concerts, sporting events, or perhaps even keeping their job depending on whether or not their employer deems it to be mandatory, if that’s even legally possible. We will see what happens.

Luckily for professional golfers, regardless of their vaccination status they won’t have to worry about testing positive for COVID, especially if they’re not sick. This is the appropriate move by the PGA tour, who is represented by their players and it’s a move that the players themselves may have had a say in. It’s important because PCR tests are not designed nor are they appropriate for identifying infectious people. A number of scientists have been emphasizing this since the beginning of the pandemic. More recently, a letter to the editor published in the Journal of infection explain why more than half of al “positive” PCR tests are likely to have been people who are not infectious, otherwise known as “false positives.”

This is why the Swedish Public Health agency has a notice on their website explaining how and why polymerase chain reaction (PCR) tests are not useful for determining if someone is infected with COVID or if someone can transmit it to others, and it’s better to use someone who is actually showing symptoms as a judgement call of whether or not they could be infected or free from infection.

PCR tests using a high cycle threshold are extremely sensitive. An article published in the journal Clinical Infectious Diseases found that among positive PCR samples with a cycle count over 35, only 3 percent of the samples showed viral replication. This can be interpreted as, if someone tests positive via PCR when a Ct of 35 or higher is used, the probability that said person is actually infected is less than 3%, and the probability that said result is a false positive is 97 percent. This begs the question, why has Manitoba, Canada, for example, using cycle thresholds of up to 45 to identify “positive” people?

When it comes to golf, the fact that spread occurring in an outdoor setting is highly unlikely could have been a factor, but it’s also important to mention that asymptomatic spread within one’s own household is also considerably rare. It really makes you wonder what’s going on here, doesn’t it?

Dive Deeper

Click below to watch a sneak peek of our brand new course!

Our new course is called 'Overcoming Bias & Improving Critical Thinking.' This 5 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your.critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

Click here to check out a sneak peek and learn more.

Continue Reading
advertisement - learn more
advertisement - learn more

Video

Elevate your inbox and get conscious articles sent directly to your inbox!

Choose your topics of interest below:

You have Successfully Subscribed!