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New Online Company ‘Brandless’ Sells 100s Of High Quality ‘No-Name’ Products For Just $3 Each

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How important are brand name products to you? What if you could ensure you were getting a high quality product, and you could tell if it was organic, non-GMO, or gluten free right off the bat? What if this product were much cheaper because it didn’t waste money on branding or marketing? Would you try it, or would you stick to the brand names you already know and love?

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Created by entrepreneurs Tina Sharkey and Ido Leffler, who hope to take advantage of online distribution channels such as Facebook, Twitter, Instagram, and YouTube, Brandless seeks to change the way consumers buy everyday essentials. With their direct-to-consumer business model and $3 price point for every single product on the website, they hope to make trips to the grocery store to stock up on pantry items a thing of the past.

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Brandless’ products include a collection of items from various categories, including non-perishable food items, cleaning supplies, health and beauty products, personal care products, and office supplies.

What Does Brandless Offer?

The food category sells everything from canned goods and coffee to snacks and sauces, all priced at just $3 a piece. Some of the housewares available include measuring spoons, can openers, knives, and corkscrews, while cleaning supplies include things like all-purpose cleaner and dish soap. On the beauty and personal care front, they offer items such as toothpaste, body lotion, and hand soap.

Brandless sets itself apart not only by offering products that are, as the name suggests, brandless, but also by carrying a wide range of household essentials and selling them at the same price point. They are able to do this by stripping away what’s known as the “brand tax,” or the costs associated with the traditional consumer packaged goods distribution model, and the company delivers the goods straight to the consumer instead. This is why Brandless can offer their products at, on overage, 40% less than comparable brands.

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Another way that Brandless has been able to drastically lower the cost of its products is by reducing how many it offers. The company has narrowed down its list of items carried to just a couple hundred essential items, and carry one of each item rather than several different brands of the same thing, making the shopping experience simpler and more efficient. They still carry a wide range of products, however, so the selection does not feel small.

Brandless Packaging

The packaging is simple, clean, and straightforward, listing important information on the label — organic, fair-trade, non-GMO, kosher, gluten-free, sugar-free, etc — so you know exactly what you are getting.

What Sets Brandless Apart?

One of the biggest differences between Brandless and other major consumer packaged goods (CPG) companies is their business model — rather than selling through traditional retail stores, the company will offer all of its goods online. This will cut distribution, breakage, and sales trade costs, along with many of the other fees that come with retail distribution. Having the consumer come straight to them also creates a strong relationship with the consumer, something the majority of CPG brands lack.

“Most CPG companies don’t have any relationship with consumers,” says Sharkey. “If you think about how products are distributed today, their customers are the stores, not the end consumer.”

Brandless has raised over $50 million over three rounds of funding prior to their launch, meaning it shouldn’t be long before we can begin taking advantage of this exciting new business.

Learn more about this innovative new startup in the video below.

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Dr Byram Bridle Speaks For 100 Colleagues Afraid To Share Science About COVID Vaccine Concerns

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CE Staff Writer 2 minute read

In Brief

  • The Facts:

    Dr Byram Bridle and two other physicians spoke at a news conference on Parliament Hill about their experience being censored or harassed as a result of sharing their medical opinions during the COVID-19 pandemic.

  • Reflect On:

    Do we as citizens truly want our scientists and physicians to be silenced and censored?

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Why are scientists and experts in this field scared to share concerning science regarding COVID vaccines? Just ask Byram Bridle, a viral immunologist from the University of Guelph who recently released a detailed, in-depth report regarding safety concerns about the COVID vaccines. The report was released to act as a guide for parents when it comes to deciding whether or not their child should be vaccinated against COVID-19. Bridle published the paper on behalf of one hundred other scientists and doctors who part of the Canadian COVID Care Alliance, but who are afraid to ‘come out’ publicly and share their concerns.

Bridle has stated about the Alliance,

In fact the reason that we (Canadian COVID Care Alliance) exist is sad. We exist because we’re like minded in the sense that we all want to be able to speak openly and freely about the scientist and medicine underpinning COVID-19, and we don’t feel safe to do it  anywhere else other than within our own private group, where we feel safe.

Below is our detailed report on the news conference held on Parliament Hill on June 17th, 2021. It was organized by Canadian MP Derek Sloan who has received hundreds of concerned communications from Canadian citizens about the censorship of scientists. Bridle and two other physicians spoke at the conference.

A recent article published in the British Medical Journal by journalist Laurie Clarke has highlighted the fact that Facebook has already removed at least 16 million pieces of content from its platform and added warnings to approximately 167 million others. YouTube has removed nearly 1 million videos related to, according to them, “dangerous or misleading covid-19 medical information.”

The more important questions to ask are: who is deciding what’s misleading? Who decides what’s false?

Some of the most renowned scientists and expert in this field have been subjected to this “fact-checking,” and they’ve been outspoken about how much of this fact-checking is flat out censorship. You decide.

To note: HealthFeedback.org, a fact checker, has attempted to refute some of Bridle’s claims. You can read more about them here.

 

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Study Finds Many Uninfected Adults Still Have Strong Pre-Existing Antibody Protection Against COVID

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CE Staff Writer 5 minute read

In Brief

  • The Facts:

    A study published in March 2021 suggests that the majority of healthy adults in British Columbia, Canada, have immunity from COVID-19 despite the fact that some of them have never been infected with it.

  • Reflect On:

    Why has the power of naturally acquired immunity not been recognized and focused on more deeply? Why is the only focus on vaccination?

Before you begin...

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A study published in March 2021 suggested that  the majority of healthy Adults in British Columbia have evidence of pre-existing or naturally acquired immunity to COVID-19.  They found this to be the case even in individuals who haven’t been infected, and could be explained by the fact that coronaviruses that already circle the globe, prior to COVID-19, may provide protection from the novel virus.  They explain,

There are 4 circulating coronaviruses predating COVID-19 that cause up to 30% of seasonal upper respiratory tract infections (8). The spike proteins of β-coronaviruses HKU1 and OC43 exhibit approximately 40% sequence similarity, whereas the α-coronaviruses NL63 and 229E exhibit approximately 30% structural similarity with SARS-CoV-2 (9). The common occurrence of circulating coronaviruses year after year and their structural similarity with SARS-CoV-2 raises the possibility that the former may stimulate cross-reactive responses toward SARS-CoV-2 and that this heterotopic immunity may impact clinical susceptibility to COVID-19 and/or modulate responses to the SARS-CoV-2 vaccine (10, 11)….In conclusion, this study reveals common preexisting, broadly reactive SARS-CoV-2 antibodies in uninfected adults. These findings warrant larger studies to understand how these antibodies affect the severity of COVID-19, as well as the quality and longevity of responses to SARS-CoV-2 vaccines.

We are living in a world where anything “natural” seems to be shunned by a large portion of the medical community, and defined as “pseudoscientific”, when in fact, research suggests the opposite.

Natural immunity is quite robust. Dr. Suneel Dhang, an internal medical physician in the United States explains,

I’m not aware of any vaccine out there which will ever give you more immunity than if you’re naturally recovered from the illness itself…If you’ve naturally recovered from it, my understanding as a doctor level scientist is that those antibodies will always be better than a vaccine, and if you know any differently, please let me know.

A number of studies have now been published demonstrating that infection from COVID will provide a person with long lasting antibodies. Several studies have demonstrated that individuals with prior infection not only have these antibodies, but that they also developed robust levels of B cells and T cells (necessary for fighting off the virus) and these cells may persist in the body for a very long time. How long? It could be decades, or even a lifetime.

Individuals with infection from SARS, for example, still have a robust level of antibodies nearly two decades later. Research has also found that even a mild COVID infection can provide very strong protection that could last a lifetime.

Last fall there were reports that antibodies wane quickly after infection with the virus that causes COVID-19, and mainstream media interpreted that to mean that immunity was not long-lived. But that’s a misrepresentation of the data. It’s normal for antibody levels to go down after acute infection, but they don’t go down to zero; they plateau. Here, we found antibody-producing cells in people 11 months after first symptoms. These cells will live and produce antibodies for the rest of people’s lives. That’s strong evidence for long-lasting immunity. –  Ali Ellebedy, PhD, associate professor of pathology & immunology, of medicine and micro-biology. (source)

This science and research completely opposes what we were hearing early on in the pandemic, that prior infection, and infection from other coronaviruses may only provide protection for a few months or even a couple of years. It turns out that it’s probably a lot longer.

When infected with SARS-CoV-2, most people clear this virus from their body by mounting a robust, long-lasting immune response that targets multiple components of the virus1. These people will be protected from re-infection with the same variant of SARS-CoV-2 and, due to the breadth of a natural immune response, will also likely have some degree of protection against emerging new variants of SARS-CoV-2. Indeed, most people who have naturally acquired immunity should not be at risk of developing severe disease. – Dr. Byram Bridle, Viral Immunologist, University of Guelph. (source)

How does this compare to vaccine induced immunity? We don’t know as there is not enough data to say yet.

Dr. Ozlem Tureci, co-founder and CMO of BioNTech, the company that developed a COVID vaccine with Pfizer told CNBC that people will likely need a third shot of its two-dose COVID-19 vaccine. She also believes people will need one every year. Judging by this belief, vaccine induced immunity will continually wane and those who choose to go the vaccine route may have to continue with inoculations.

The scientific consensus of the number of people infected around the world is well over what testing has claimed. Currently, we’re nearly at 200,000,000 cases, but that number is most likely well over a billion globally. This is why the survival rate for healthy people under the age of 60 is nearly one hundred percent.

These infection numbers are important because it represents a globe closing in on herd immunity. My question is, what effect does the vaccine have on those who have already had an infection? What does this do to natural protection one gets from infection?

Another important question to ask is, why has the topic of naturally acquired immunity been given absolutely zero attention within the mainstream? Why are they pushing the idea that we can’t go back to completely normal until every single person has had a vaccine if that doesn’t match what the science is saying?

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Pfizer & Moderna Fail To Respond To British Medical Journal About COVID Vaccine Safety Concerns

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CE Staff Writer 5 minute read

In Brief

  • The Facts:

    Associate Editor of the British Medical Journal Dr. Peter Doshi explains that both Pfizer and Moderna did not respond to questions about why bio-distribution studies were not conducted prior to the rollout of their COVID vaccines.

  • Reflect On:

    Are these vaccines actually safe and effective? Why are so many people within the mainstream completely unaware of certain safety concerns and issues being raised with COVID vaccines?

Before you begin...

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Take a moment and breathe. Place your hand over your chest area, near your heart. Breathe slowly into the area for about a minute, focusing on a sense of ease entering your mind and body. Click here to learn why we suggest this.

An article published in the British Medical Journal by Dr. Peter Doshi titled “Covid-19 Vaccines: In The Rush for Regulatory Approval, Do We Need More Data?” raises concerns regarding COVID-19 vaccine rollout, and one of them is the bio-distribution of the vaccine.  This refers to the examination and study of where the vaccine and its ingredients go once injected into the body. Having sped up the approval process of these vaccines, it has been claimed that no compromises in the process of examining their safety were made. But the fact that no study for tracking the distribution of the vaccine within the human body was conducted for any of the authorized vaccines, we cannot say this is true.

Dr. Doshi points out that such bio-distribution studies are a standard practice of drug safety testing but “are usually not required for vaccines.” This in itself is concerning. Research regarding the bio-distribution of aluminum containing vaccines, for example, have raised concerns about injected aluminum crossing the blood brain barrier and being distributed throughout the body where it can be detected years after injection. This is important, because vaccines are a different method of delivery than say, ingested aluminum, which the body does a great job of getting rid of through digestion.

Bio-distribution studies weren’t performed for COVID vaccines because data from past studies performed with related, and “mostly unapproved compounds that use the same platform technology” were used to bypass them.

Dr. Doshi points out that,

“Pfizer and Moderna did not respond to The BMJ’s questions regarding why no biodistribution studies were conducted on their novel mRNA products, and none of the companies, nor the FDA, would say whether new biodistribution studies will be required prior to licensure.”

In his article, Dr. Doshi also references a report that Pfizer provided to the Japanese government. In the report there is a table containing lipid nanoparticle bio-distribution data.

This table shows where their surrogate “vaccine” (i.e. represented in the laboratory test by little bubbles of surrogate fat containing an analytical detection marker) ended up in the body of immunized rats, used in the laboratory as surrogates for humans…I would like to highlight some observations. First…a lot of the surrogate vaccine dose remained at the injection site, as one would expect. Remarkably, however, most of the vaccine dose had gone elsewhere….50-75% of the vaccine dose failed to remain at the site of injection. The big question is, where did it go? Looking at the other tissues shows some of the paces it went and accumulated…The surrogate vaccine was circulating in the blood. There is also evidence that a substantial amount of the vaccine went to places like the spleen, liver, ovaries, adrenal glands, and bone marrow. The vaccine went to other places as well, such as testes, lungs, intestines, kidneys, thyroid glands, pituitary gland, uterus, etc. The surrogate vaccine tested in a laboratory setting was widely distributed throughout the laboratory animal’s bodies. – Dr. Byram W. Bridle, Viral Immunologist, University of Guelph.

The above quote comes from a detailed report Bridle recently released for COVID-19: “A Vaccine Guide For Parents.” One of his main concerns is that the spike protein that our cells manufacture after injection enter into the bloodstream, and that the spike protein itself isn’t harmless. He goes into a detailed explanation in the report cited above.

According to him,

This information is incredibly important because recent data have come to light that the spike protein is “biologically active.” This means that the spike protein is not just an antigen that is recognized the immune system as being foreign. It means that the spike protein, itself, can interact with receptors throughout the body, called ACE2 receptors, potentially causing undesirable effects such as damage to the heart and cardiovascular system, blood clots, bleeding, and neurological effects.

Again, the report is quite detailed and you can access it here if you’re interested. Bridle is not the only one raising these concerns. He, like many other professionals out there, have been subjected to “fact checking” via Facebook third party fact checkers. Here’s a response from PolitiFact regarding Bridle’s claims and the science he points to.

PolitiFact claims that there is no evidence that the spike protein is ‘a toxin.’ They cite opinions from the CDC and other researchers claiming that no evidence has yet emerged stating the spike protein is dangerous. But they are not actually addressing the cited science Bridle is pointing to, they are merely saying everything he is saying is wrong.

This type of baseless ‘fact checking’ has been a problem during the entire pandemic. A recent article published in the British Medical Journal by journalist Laurie Clarke has highlighted the fact that Facebook has already removed at least 16 million pieces of content from its platform and added warnings to approximately 167 million others. YouTube has removed nearly 1 million videos related to, according to them, “dangerous or misleading covid-19 medical information.”

The article explains why fact-checking scientists has been nothing short of censorship of both evidence and educated opinion. This has happened numerous times throughout the pandemic with multiple renowned scientists. I recently wrote about a couple of examples here, and here, if you’d like to dig deeper.

It’s telling when science, evidence and opinions of experts are censored and subjected to ridicule throughout a global event like this. One has to ask: what is the motivation? Does a clear headed society seek to censor?

Any narrative that questions what we are receiving from government, health authorities, and mainstream media have been completely unacknowledged.  Effectively dividing the public on important issues.

Once again, this begs the question, why? You would think it a time like this discussion and evidence would be shared openly and transparently, instead, we’ve seen the exact opposite.

Dive Deeper

Click below to watch a sneak peek of our brand new course!

Our new course is called 'Overcoming Bias & Improving Critical Thinking.' This 5 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your.critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

Click here to check out a sneak peek and learn more.

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