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5 Warm, Delicious & Chemical Free Vegan Homemade Drinks To Replace Starbucks’ Pumpkin Spiced Latte

Why indulge in overpriced, sugary drinks when you can make tastier, healthier ones at home?

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Autumn is upon us here in North America, and that means fast-food chain marketers are set to enter a pumpkin spiced frenzy, playing well into our desires to snuggle up with a hot cup of ‘something’ in hand. Establishments like Starbucks, for example, offer seasonal beverages like the ever-anticipated Pumpkin Spiced Latte — a drink that, despite its virtuous sounding name, contains 50g of sugar (in a grande) and natural flavours. For the most part, when you order any pumpkin spiced delights, what you’re getting is an abundant amount of sugar, which makes them taste good, and genetically modified ingredients, which makes them cheap to manufacture.

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The best way to avoid consuming drinks that are high in sugar and animal fat? Make them yourself of course! The key to these recipes is ensuring that you are starting from scratch with whole ingredients. Sure, you can go out and buy a pre-made packet, but these are unlikely to offer you that powerfully warming, cozy feeling you’ve been craving!

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Turmeric Latte 

This drink will provide all the spice you need this fall to keep you warm, all while helping to keep inflammation down. Turmeric contains anti-tumour, antibacterial, and antiviral properties, along with a hefty dose of antioxidants. We already have a lovely turmeric smoothie you can try out here and a Golden Milk recipe here.Ingredients
(1 serving)

  • 1 cup unsweetened almond milk
  • ½ cup organic full-fat canned coconut milk
  • 1 heaped teaspoon fresh turmeric, peeled and chopped (substitute with 1 teaspoon ground turmeric)
  • ½ tsp vanilla extract
  • 1 Tbsp unrefined coconut oil
  • 1 Tbsp maple syrup
  • Pinch each of black pepper, sea salt, and ground ginger

Instructions

  1. Combine all ingredients in a small saucepan and gently warm while stirring with a spoon to combine.
  2. Carefully transfer hot liquid into a high-speed blender.
  3. Blend mixture on high for about 30 seconds, until frothy. Serve hot and drink immediately. Note – rinse your blender ASAP too, so you don’t stain it turmeric hued!

Thanks to Kate from Organic Authority for the recipe!

Chai Latte

Another Indian treasure, chai is even more flavourful than turmeric alone, with six spices combined. Chai also comes with a number of its own benefits, like improving digestion, enhancing the immune system, and fighting inflammation, along with its own dose of antioxidants. If you’d like another chai recipe, you can try out our Apple Chai Granola Recipe to go along with your yummy latte.

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Ingredients
(2 servings)

  • For the Chai Spice Mix (yields ⅓ cup):
  • 1 tablespoon ground cinnamon
  • 2½ teaspoons ground cardamom
  • 1½ teaspoon ground ginger
  • 1 teaspoon ground allspice
  • 1 teaspoon ground cloves
  • ½ teaspoon nutmeg
  • For the Vegan Chai Lattes:
  • 2 cups water
  • 2 black tea bags
  • 2 tablespoons chai spice mix (see above)
  • 3-4 tablespoons maple syrup, to taste
  • 1 cup canned coconut milk (light or full-fat), or other non-dairy milk
 Instructions
  1. In a small bowl, mix all ingredients until fully combined. Store in an airtight plastic bag or glass jar.
  2. In a small saucepan, place water, tea bags, and 2 tablespoons chai spice mix. Bring to a boil; put the lid on, remove from heat, and let it steep for 15 minutes.
  3. Remove the tea bags and stir. Pour equally into two mugs. Sweeten with 1-2 tablespoons maple syrup in each latte.
  4. Pour ½ cup milk into each mug; stir until well combined. Garnish with coconut whipped cream and a sprinkle of spice mix.
  5. *Optional: Instead of pouring the tea into two mugs, pour the maple syrup and coconut milk into the pot and warm over low heat. Then separate the mix into two mugs and serve.
 Thanks to Emilie from Emilie Eats for this tasty recipe!

Mulled Cranberry Cider

Now this is more of a specialty drink, but also quite potent. Cranberries help to lower the risk of urinary tract infections, improve immune function, and decrease blood pressure. They also helps prevent certain types of cancer, particularly of the breast, thanks to the presence of polyphenols.

Ingredients

  • 8 cups of cranberry juice (not cocktail, just cranberry juice)
  • 8 cups of good apple cider (get it fresh from the farm if you can)
  • 2-4 T brown sugar
    4 cinnamon sticks
  • Allspice (just a pinch in)
  • 8 whole cloves
  • Slices of orange

Instructions

  1. In a large pot, combine the cranberry juice and apple cider.
  2. Stir in brown sugar.
  3. Add cinnamon sticks, allspice, cloves and orange.
  4. Heat until it almost boils and then reduce it to simmer.
  5. Taste it and if it needs a little more sugar or whatever you can add to it.
  6. Strain out your cloves and cinnamon sticks before you serve.

Thanks to Melissa from The Inspired Room for this creative recipe!

Hot Chocolate

This wouldn’t be a proper list of delicious hot food beverages if chocolate weren’t included, and more specifically, cacao. Amazingly, cacao contains bioactive ingredients called flavanols that help to reverse the memory decline that comes with age. Cacao helps to relieve stress, lower cholesterol, and improve brain power, and it has one of the highest levels of antioxidants of any food. It’s also loaded with minerals such as iron, magnesium, copper, manganese, fibre, phosphorous, zinc, and selenium.

Ingredients
(2 servings)

  • One 13.5 oz can “lite” coconut milk (this truly is the best milk to make hot chocolate, I would advise against subbing as others I’ve tried were not good. Lite leaves NO coconut taste!)
  • 2 tablespoons (12 g) unsweetened cocoa powder
  • 3 heaping tablespoons (40 g) semi-sweet dairy-free chocolate chips (I used Enjoy Life)
  • 1-2 tablespoons (20 g) maple syrup, depending on your sweet-o-meter
  • 1/2 teaspoon vanilla extract
  • 1/2 teaspoon ground espresso or instant coffee (you can leave out if you want, it just makes the chocolate flavor stronger)
  • 1/8 teaspoon fine sea salt
  • Optional: whipped cream, shaved chocolate, marshmallows, etc.

Instructions

  1. If you have a Vitamix, then add all of the ingredients to the blender and blend for a few minutes on high until completely smooth and frothy. If you don’t have a high-speed blender, then add all of the ingredients, except the chocolate chips, to a blender or food processor and process until smooth and frothy. It will only get frothy on a high speed and after a few minutes.
  2. Add the mixture to a pot over medium heat and then add the chocolate chips. Once it begins to bubble, whisk continuously for about 4 minutes until well heated and has thickened just a bit. You don’t want to overcook it, or it will get too thick. I found this to be the perfect level of sweetness, but if you want yours a tad sweeter, add a little more maple syrup. Remove and pour into mugs and add whipped cream, shaved chocolate, marshmallows, cinnamon, etc. Enjoy!
  3. This makes enough for 2 mugs. If you are just wanting 1 serving, then place the rest in the fridge and when you are ready to use it, give it a good whisk and reheat on low.

Thank you Brandi from The Vegan 8 for this mouth watering recipe!

Pumpkin Spice Latte

Of course we had to add a pumpkin spice latte, and yes, pumpkins also come with a long list of awesome benefits. Pumpkin seed oil is full of phytoestrogens, which help prevent hypertension, and contains vitamin A, which promotes good vision. Pumpkin seeds also contain zinc, which can assist the brain in converting tryptophan into serotonin — great for sleep issues — and the flesh, used in the recipe below, is high in fibre, which helps protect the heart, improve digestion, and manage blood glucose.

Ingredients

For the Salted Pumpkin Spice Syrup:

  • 1/2 cup (80 g) coconut sugar
  • 1/2 cup (125 mL) pure maple syrup
  • 1/3 cup (80 mL) unsweetened pumpkin purée*
  • 1 teaspoon cinnamon
  • 1/2 teaspoon freshly grated nutmeg
  • 1/4 teaspoon ground cloves
  • 1/4 teaspoon fine sea salt, or to taste
  • 1/4 teaspoon pure vanilla bean powder or 1 vanilla bean, seeded or 1/2 tsp pure vanilla extract

For the Pumpkin Spice Latte:

  • 2 tablespoons (1 shot/1 ounce) espresso
  • 1 cup (250 mL) unsweetened almond milk
  • 3-4 teaspoons (15 to 20 mL) Salted Pumpkin Spice Syrup
  • Coconut Whipped Cream, for garnish (optional—I usually skip it)
  • Dash cinnamon or pumpkin pie spice, for garnish

Instructions

  1. For the Pumpkin Spice Syrup: Whisk together all syrup ingredients in a medium pot over medium heat. Simmer for about 5 to 6 minutes, stirring frequently, until smooth and slightly thickened. Remove from heat. Once cool, pour leftovers into a jar and secure lid.
  2. Prepare the espresso or pick some up from a local coffee shop.
  3. Add milk into a small pot. Heat over medium and bring to a simmer. Immediately remove from heat. Froth the milk using a milk frother or a French press. Tip: I use my French press to froth the milk. Simply add the heated milk into the press and secure lid (make sure it’s closed and not vented). Pump the plunger vigorously for about 30 to 60 seconds. Be careful, as the hot milk can shoot out.
  4. Pour hot espresso into a mug. Top with all of the frothy milk. Add 3 to 4 teaspoons of the syrup, to taste, and gently stir to combine. Top with a dash of cinnamon or pumpkin pie spice, and Coconut Whipped Cream, if desired. Serve immediately. The syrup will keep in an airtight container in the fridge for at least 2 weeks, most likely longer. You can use it in regular coffee, too, or try stirring it into a bowl of hot oatmeal for a seasonal twist!

*If your pumpkin puree is on the grainy side (some brands are more than others), it might benefit from a quick blend or puree in the blender or food processor before using.

Thanks to Angela of Oh She Glows for delivering another delicious recipe!

If you really want to incorporate more pumpkin spice into your kitchen this fall, check out 5 Delicious Fall Recipes That Actually Include Pumpkin Spice, which has recipes like energy bars, baked apples, and even hummus.

 

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Awareness

Study: Exercising With Mask Induces a “Hypercapnic Hypoxia Environment” – Not Good

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In Brief

  • The Facts:

    A study published in June 2020 raises some health concerns about people wearing masks while exercising. It also calls into question the ability of masks to stop Covid-19.

  • Reflect On:

    Are the mandatory orders that we are being given from government health authorities really the right thing to do? Why is there such a back-lash for questioning these measures? Should we not encourage questioning and discussion?

What Happened: A recent study published in the Journal Medical Hypothesis titled “Exercise with facemask; Are we handling a devil’s sword? – A physiological hypothesis” claims the following:

Exercising with facemasks may reduce available Oxygen and increase air trapping preventing substantial carbon dioxide exchange. The hypercapnic hypoxia may potentially increase acidic environment, cardiac overload, anaerobic metabolism and renal overload, which may substantially aggravate the underlying pathology of established chronic diseases. Further contrary to the earlier thought, no evidence exists to claim the facemasks during exercise offer additional protection from the droplet transfer of the virus. Hence, we recommend social distancing is better than facemasks during exercise and optimal utilization rather than exploitation of facemasks during exercise.

According to the authors, exercising with facemasks induced as “a hypercapnic hypoxia environment [inadequate Oxygen (O2) and Carbon dioxide (CO2) exchange] . This acidic environment, both at the alveolar and blood vessels level, induces numerous physiological alterations when exercising with facemasks: 1) Metabolic shift; 2) cardiorespiratory stress; 3) excretory system altercations; 4) Immune mechanism; 5) Brain and nervous system.’

Further, poor saturation of haemoglobin would be anticipated due to increased partial pressure of CO2 at higher exercise intensity Fig. 2 demonstrates the extreme right shift of the oxyhemoglobin dissociation curve, which would be higher than that expected during exercise. This acidic environment would unload O2 faster at the muscle level, but due to higher heart rate and reduced affinity at the alveolar junction, the partial pressure of O2 would substantially fall, creating a hypoxic environment for all vital organs.

In the figure below, the authors present a dissociation curve that “is showing the extreme right side shift with the carbon dioxide rebreathing (PaCO2) and inadequate available Oxygen (PAO2). Red dotted lines show the right shift of the curve due to exercise without masks (↑PaCO2, PH and temperature). Violet dotted lines show the extreme curve shift during exercise with masks (↑↑↑↑PaCO2, PH and temperature). (For interpretation of the references to colour in this figure legend, the reader is referred to the web version of this article.)”

The authors also point out that “wearing of facemasks to prevent the community spread of the novel Covid-19 is itself debatable, considering the limited evidence on the subject matter. WHO recommends masks only for Covid-19 patients but the usage of masks is morally “exploited” among community individuals.”

This is important to recognize, the use of masks is indeed debatable. Right now, “fact-checkers” are going around the internet censoring and labelling any information that seems to question the efficacy of masks when it comes to Covid-19, or anything that contradicts the WHO organization. Why do voices looking at facts ad science, and providing another perspective get silenced?

The purpose of the paper cited in this article is to explore and question: Does the use of facemasks offer any benefit for ‘social exercisers’ during this pandemic; 2) Does exercising with facemasks alter normal physiological responses to exercise; 3) Does exercising with facemasks increase the risk of falling prey to Coronavirus; 4) How could “social exercisers” combat the physiological alteration?

Here’s another interesting claim by the researchers:

The study concludes:

Exercising with facemasks might increase pathophysiological risks of underlying chronic disease, especially cardiovascular and metabolic risks. Social exercisers are recommended to do low to moderate-intensity exercise, rather than vigorous exercise when they are wearing facemasks. We also recommend people with chronic diseases to exercise alone at home, under supervision when required, without the use of facemasks. Given the identified and hypothesized risks, social distancing and self-isolation appear to be better than wearing facemasks while exercising during this global crisis.

This isn’t the only paper that has called into question the use of a mask. This study, is one of multiple that conveys the idea that they might in fact increase one’s chance of contracting a respiratory infection.

For example,

According to a study published in BMJ Open in 2015,

This study is the first RCT of cloth masks, and the results caution against the use of cloth masks. This is an important finding to inform occupational health and safety. Moisture retention, reuse of cloth masks and poor filtration may result in increased risk of infection. Further research is needed to inform the widespread use of cloth masks globally. However, as a precautionary measure, cloth masks should not be recommended for HCWs, particularly in high-risk situations, and guidelines need to be updated.

We have provided the first clinical efficacy data of cloth masks, which suggest HCWs should not use cloth masks as protection against respiratory infection. Cloth masks resulted in significantly higher rates of infection than medical masks, and also performed worse than the control arm. The controls were HCWs who observed standard practice, which involved mask use in the majority, albeit with lower compliance than in the intervention arms. The control HCWs also used medical masks more often than cloth masks. When we analysed all mask-wearers including controls, the higher risk of cloth masks was seen for laboratory-confirmed respiratory viral infection.

According to another study published a year after the one mentioned above,

The physiological effects of breathing elevated inhaled CO2 may include changes in visual performance, modified exercise endurance, headaches and dyspnea. The psychological effects include decreased reasoning and alertness, increased irritability, severe dyspnea, headache, dizziness, perspiration, and short-term memory loss. (source)

There are many examples. Doctors have been making YouTube videos and giving interviews about the same concerns as well. Again, many of these videos and interviews have been deleted from big tech platforms like YouTube.

Why?

Why This Is Important: We are living in a time where simply questioning information that’s dished out to us is becoming harder and harder to do and talk about on the internet – a place where ideas are shared. When something credible opposes a narrative handed to the population via some very powerful people, not only is it censored and often removed, but a mass media campaign of ridicule ensues. Of course, the main strategy used in the mainstream is to call these ideas a “conspiracy theory” and cast doubt. Censorship + Ridicule = massive perception manipulation.

Below is a screenshot of what has happened with our YouTube channel January 1st 2019. We were demonetized and shaddow banned. This is just one example of big tech censorship we have experienced. Our Facebook page has been heavily cut, and we no longer get ranked in Google search. We often joke at the office that, if people knew what we’ve gone through to keep Collective Evolution afloat for the past 11 years they wouldn’t believe it.

This is why we created CETV. Our own platform we created to help us continue doing what we do. CETV is our inner circle membership site that provides news and tools to raise collective consciousness. You can support our work and get inside access to Collective Evolution by becoming a member of CETV.

We thank everybody who has joined so far, you’ve truly kept CE going!

Why are there a digital authoritarian “fact-checkers” going around the internet and censoring information? Should people not have the right to examine information openly, freely and transparently and decide for themselves what is, and what isn’t, instead of having people in positions of power do it for them? Does this not leave room for mass manipulation of information?

The good news is that the censorship of information has drawn the attention of even more people, and has been a catalyst for some to recognize what’s really going on here.

Our physical rights are slowly being taken away under the guise of good will. Crisis’ like the coronavirus, or terrorism have always been used to do this. Create the problem, propose the solution and make it justified in the eyes of the masses. If we continue down this path and choose to be governed by those who do not have the best interests of humanity at heart, we are going down the path of total and complete population control.

The Takeaway

At the end of the day, there is so much controversy and information out there that completely opposes the mainstream media narrative. This information and evidence, once seen, has such a big impact on one’s consciousness and perception of the world we live in. Just like 9/11, this coronavirus incident is serving the collective and sparking more questions about what exactly we are doing here. Why do we live the way we live? Why do we respond the way we respond? Why do we continue to follow orders from those whom we choose to let govern us when it isn’t even clear that their recommendations are for the best interest of humanity?

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Awareness

The Physicians For Informed Consent Ask If The MMR Vaccine Is More Dangerous Than The Measles

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What Happened: The Physicians for Informed Consent (PIC) are a group of doctors and scientists from around the world who have come together to support informed consent when it comes to mandatory vaccine measures. Their information is based on science. Their mission is to deliver data on infectious diseases and vaccines, and to unite doctors, scientists, healthcare professionals, attorneys, and families who support voluntary vaccinations. Their vision is that doctors and the public are able to evaluate the data on infectious diseases and vaccines objectively and voluntarily engage in informed decision-making about vaccination. 

You can check out their directors, advisors, and founding members here.

The organization itself is much bigger than the founding members, and includes a coalition of organizations, doctors and scientists.

On their website, they’ve put out some excellent downloadable PDF’s with regards to the MMR vaccine. There are four of them that all present different points.

  1. MEASLES: What Parents Need To Know
  2. MMR VACCINE: Is It Safer Than Measles? 
  3. Waning Immunity & The MMR Vaccine 
  4. FAQ’s: The MMR Vaccine versus the Measles

One of them deals with “what parents need to know about the measles vaccine” and another one presents the information that has them questioning if the MMR vaccine is safer than the measles. They point out that the chances of dying from measles and make many comparisons to the vaccine.

According to a MedAlerts search of the FDA Vaccine Adverse Event Reporting System (VAERS) database, as of 2/5/19, the cumulative raw count of adverse events from measles, mumps, and rubella vaccines alone was: 93,929 adverse events, 1,810 disabilities, 6,902 hospitalizations, and 463 deaths. The National Childhood Vaccine Injury Act has paid out approximately $4 billion to compensate families of vaccine-injured children. As astronomical as the monetary awards are, they’re even more alarming considering HHS claims that only an estimated 1% of vaccine injuries are even reported to the Vaccine Adverse Events Reporting System (VAERS).

The PDF’s are well-sourced and laid out in an easy to read and understand type of manner, and quite detailed. Their arguments are quite compelling, and it would be interesting to present this information to a physician on the opposite end of the spectrum in order to hear or read their rebuttal. So feel free to take a look at them if interested!

Why This Is Important: When it comes to both our individual and collective health, all of us simply want what’s best. Nobody can really deny that, especially for our children. The issue is, many people have been made to believe that vaccines are for the greater good of everybody. We are made to believe that children, for example, who are not vaccinated are actually a danger to the vaccinated children.

The Physicians for Informed Consent are well aware of this argument, and they present a lot of information on why that’s not true. At the end of the day, in order to produce “herd immunity” from vaccines, the vaccines must be 100 percent effective for everybody, all of the time. We already know that that’s not the case and that a large majority are susceptible to vaccine injury. The National Childhood Vaccine Injury act alone is enough to argue against mandatory vaccination and the idea that the unvaccinated are a risk to the vaccinated. In fact, vaccines have been known to spread diseases. This has happened with polio as well as the measles.

For example, during the measles outbreak in California in 2015, a large number of suspected cases occurred in recent vaccinees. Of the 194 measles virus sequences obtained in the United States in 2015, 73 were identified as vaccine sequences. The media (Pharma-owned) generated high public anxiety. This fear-mongering led to the demonization of unvaccinated children, who were perceived as the spreaders of this disease. Rebecca J. McNall, a co-author of the published report, is a CDC official in the Division of Viral Diseases who had the data proving that the measles outbreak was in part caused by the vaccine. It is evidence of the vaccine’s failure to provide immunity. (source)

There are actually decades of examples when it comes to the measles.

The Takeaway

Vaccinations are quite a controversial topic, and vaccine hesitancy continues to increase among not only the global citizenry, but among doctors and physicians as well, which was also expressed at the recent World Health Organization vaccine summit. You can read more about that here.

In today’s day and age, it’s important to ask ourselves if measures taken under the guise of goodwill are really necessary and good for us. Take terrorism, for example, the idea that those who fund the problem, arm the problem, and in some cases create the problem then propose the solution of foreign infiltration, again, under the guise of goodwill.

So what were the real intentions, to stop the terrorists or to take over the country for natural resources and economic power and control?

Are people capitalizing off of the coronavirus? Not just for profit but for control, like Edward Snowden mentioned?

It’s also important to note that pharmaceutical companies hold tremendous lobbying power, even more so than big oil. (source)

Ask yourself, should we not have the right to decide for ourselves what goes into our body? Especially when there is a tremendous amount of flawed logic with the idea of mass vaccinations? Should we not have access to appropriate double blind placebo controlled safety studies? How come there are none for vaccines?

Why are there massive ridicule campaigns against organizations, professionals and people who create awareness about vaccine safety? Is vaccine safety not in the best interests of everybody? Should we not be analyzing and questioning instead of simply believing?

We must ask ourselves if we want to continue to give our consciousness and perceptions about certain medications over to these global and federal health authorities or, is it time to start asking more questions and pointing out facts that don’t really resonate? Why is discussion being discouraged, censored and even punished?

Why is Julian Assange in Jail? Why do we jail those who expose crimes and identify with those who commit them?

At the end of the day, vaccines are not a one size fits all product, and that’s quite clear. There are risks associated with vaccines, and evidence suggests that they are nowhere near as rare as they’re made out to be.

If we can come together as billions and shut down for the coronavirus, imagine what we could do if we come together to oppose measures that we as a citizenry, and as an entire collective, do not desire.

 

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Alternative News

Soft Drink Companies Caught Using Big Tobacco’s Playbook To Lure Young Children

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In Brief

  • The Facts:

    Documents obtained by researchers clearly outline the unethical and immoral actions Tobacco companies used to 'hook' kids onto sugary drinks. They use the same tactics they did for smoking.

  • Reflect On:

    Why do and have our federal health regulatory agencies allow such products to be approved as safe for consumption when they are clearly linked to a variety of diseases, like cancer?

Many moves made by multiple big corporations are extremely unethical, immoral, and downright shocking. These corporations have completely compromised our federal health regulatory agencies, and it’s quite clear that they do not care about the health of the human race and will do anything when it comes to the success of the products they manufacture, including taking illegal and/or immoral actions.

One of the more recent examples comes from the tobacco industry. Companies within the industry used colors, flavors, and marketing techniques to lure and entice children as potential future smokers. They actually used and applied these same strategies to sweetened beverages starting as early as 1963, according to a study conducted by researchers at UC San Francisco.

As the Sugar Scientists point out:

The study, which draws from a cache of previously secret documents from the tobacco industry that is part of the UCSF Industry Documents Library tracked the acquisition and subsequent marketing campaigns of sweetened drink brands by two leading tobacco companies: R.J. Reynolds and Philip Morris. It found that as tobacco was facing increased scrutiny from health authorities, its executives transferred the same products and tactics to peddle soft drinks. The study was published in the March 2019 issue of BMJ.

“Executives in the two largest U.S.-based tobacco companies had developed colors and flavors as additives for cigarettes and used them to build major children’s beverage product lines, including Hawaiian Punch, Kool-Aid, Tang and Capri Sun,” said senior author Laura Schmidt, PhD, MSW, MPH, of the UCSF Philip R. Lee Institute for Health Policy Studies. “Even after the tobacco companies sold these brands to food and beverage corporations, many of the product lines and marketing techniques designed to attract kids are still in use today.” (source)

The new papers, which are available in the UCSF Truth Tobacco Industry Documents Library, a subset of the UCSF Industry Documents Library, reveal the close and tight knit relationships between the big tobacco and big food industries. In fact, in the 60s and 70s, these companies conducted taste tests with mothers and their children to evaluate sweetness, colors and flavors for Hawaiian Punch product line extensions. The children’s preferences were prioritized.

Kool-Aid Joins Marlboro

Meanwhile, tobacco competitor Philip Morris had acquired Kool-Aid, via General Foods, in 1985. The company flipped its marketing audience from families to children, created its “Kool-Aid Man” mascot, and launched collaborations with branded toys, including Barbie and Hot Wheels. It also developed a children’s Kool-Aid loyalty program described as “our version of the Marlboro Country Store,” a cigarette incentives program. (source)

“The Wacky Wild Kool-Aid style campaign had tremendous reach and impact,” said first author Kim Nguyen, ScD, MPH, who is also with the UCSF Philip R. Lee Institute for Health Policy Studies. “Lots of kids in the ’80s dreamed of getting swag from the Wacky Warehouse. What is really ‘wacky’ is that the Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers.”

The tobacco giant also acquired Capri Sun and Tang, and used similar child-focused integrated marketing strategies to drive those sales.

“The industry claims that these tobacco-inspired marketing strategies are not actually targeting children and should be excluded from these industry-led agreements,” said Schmidt. “But the evidence cited in our research shows that these product lines and marketing techniques were specifically designed for and tested on children.” (source)

The UCSF Industry Documents Library was launched in 2002 as a digital portal for tobacco documents. Today, the library includes close to 15 million internal tobacco, drug, chemical and food industry documents used by scientists, policymakers, journalists and community members in their efforts to improve and protect the health of the public.

The Takeaway

At the end of the day, it’s important to recognize that government health authorities and the corporations we buy our food from, among other things, really don’t care about us. This has become extremely evident, as they are responsible for the sharp rise in numerous diseases. It’s not uncommon to see parents buy their children products similar to the ones listed above, and that’s due to mass brainwashing and the fact that we’ve been made to feel that these products are actually safe. This is why awareness is so critical.

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