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Half A Billion Fewer Animals Were Killed Since 2007 Because People Are Eating Less Meat

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Have you transitioned to a plant-based diet? Do you make an effort to reduce the amount of animal products you are consuming on a regular basis? If so, it is thanks to you that 500 million lives have been spared this year, and with continued awareness, that number continues to rise.

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It has become clear that everyone is not going to stop eating meat anytime soon, but as more and more awareness has been made towards the treatment of animals, and about the health effects of a conventional diet and environmental factors that come from eating too much meat, more people are starting to at least consider the option of consuming much less meat. Although, many vegans would argue that it’s all or nothing and that the only way to make an impact is to give up meat entirely. We can clearly see the difference that has come from people simply being more conscious about their meat consumption.

Personally, I don’t eat meat or animal products for the most part, but I also don’t consider myself a vegan, mainly because I don’t feel the need for a label or to define myself in this way — anymore. In the past I was a vegan, a strict one at that, and I realized that putting labels on yourself and preaching your beliefs isn’t necessarily an effective way to create change. Now, educating people on the ethical, environmental, and health concerns that go hand in hand with a traditional diet, and how much being more mindful about the amount of meat and animal products you are consuming and encouraging the idea of consuming less of these products and avoiding products coming from factory farms, now that was a more effective way to go about it. Telling someone that they are wrong and you are right usually doesn’t go over so well, in my experience anyways.

We Are Consuming Less Meat

Meat consumption has been steadily on the decline since 2007. In fact, it has dropped 10% per capita in the United States according to statistics from The Humane Society of the United States. That year, the U.S. raised and slaughtered around 9.5 billion land animals for food. As of 2014 that number fell by 400 million. This is according to Paul Shapiro, Vice President, Farm Animal Protection for The Humane Society of the United States.

“What that means is that compared to 2007, last year almost half a billion fewer animals were subjected to the torment of factory farming and industrial slaughter plants and that’s despite the increase in the U.S. population.”

Ready For More Great News?

That number continues to drop, and really 500 million lives spared in a matter of only 10 years is actually quite impressive. If the number of animals being mass-produced and slaughtered for consumption continued to drop by half a billion every 10 years then it wouldn’t take long before no animal would have to suffer any longer; animals who would be used for food could be treated with respect and raised ethically and have an actual life before their eventual slaughter, which is still by no means humane.

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Is It Because People Are Moving Towards A Plant-Based Diet?

Not necessarily. As more and more people are becoming aware of the benefits of a plant-based diet, they are making more ethical and conscious decisions about what they are consuming. This doesn’t automatically mean going vegan, but people are choosing to eat less meat. This is certainly becoming obvious by the increasing number of vegetarian and vegan restaurants that seem to be opening up everywhere all the time. In the past decade, we have also seen a large variety of plant-based alternatives to meat products that put the traditional veggie burger to shame. There are many realistic, and surprisingly tasty alternatives, and people seem to be more open-minded to giving these a chance. Perhaps because subconsciously they know that it might be time to make a shift. Many athletes are going vegan and swear by this type of lifestyle for achieving optimal results. We are even seeing many doctors adopting this type of lifestyle as well.

Times Are Changing

This serves as a powerful reminder that with enough awareness, and especially with the help of the Internet, things can and will change. If someone is choosing to remain ignorant, they won’t change, but the Internet has made this a difficult thing to do. Nobody wants to see animals suffer and I’m sure that most sane people on the planet would prefer if no animal ever had to suffer again. When we realize how much of an impact we ourselves can make,  it helps us to make more ethical decisions. Never forget that “small acts of kindness, multiplied by millions will transform the world.” I believe that this is what has caused this drastic decline in the amount of animals that were slaughtered for food. We can all do our part to actively create the type of the world we want to live in and truly understand that if we are not part of the solution, we are part of the problem. What can you do to reduce your impact?

Much Love

Related CE Article: 9 Things That Happen When You Stop Eating Meat 

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Ghislaine Maxwell Arrested By FBI on Charges Connected To Jeffrey Epstein

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What Happened: Jeffrey Epstein’s confidant Ghislaine Maxwell was arrested this morning in New Hampshire according to FBI spokeswoman Adrienne Senatore. At this time, charges against Maxwell are sealed, and prosecutors have scheduled a midday press conference in New York to provide more details on the case.

Charges against Maxwell came almost a year after Epstein was arrested by FBI agents on July 6, 2019. Jeffrey Epstein allegedly killed himself in a federal jail in August 2019, although many believe he was killed given he could name many high profile figures connected to his ring.

Why It Matters: Maxwell is heavily connected to sex trafficker Jeffrey Epstein who operated a sex/pedophile ring that tailored to high profile individuals, business people, entertainers and politicians.

Her arrest may be important in helping to bring down more people connected to the ring which include Hillary and Bill Clinton amongst other high profile names.

The Takeaway:

Humanity is in a process of ‘Breaking the Illusion’ we have come to accept about our reality. We have been living from a collective story that states we elect good people into government, and they act on our best interest. This categorically is not the case, and part of our collective awakening to creating solutions that can make our world thrive is waking up from this illusion we have chosen to accept.

People are beginning to learn en masse that high profile figures are involved in such acts like extreme occult rituals, sex trafficking and pedophilia, and they are beginning to wonder why. They are also beginning to question why we put our trust and support in people who operate in this manner.

Looking Deeper:

We have interviewed a survivor of elite pedophile rings like the one Epstein and Maxwell ran. Her name is Anneke Lucas and you can watch her full testimony here on CETV.

You can also watch a recent documentary called Out of Shadows that explores this topic in detail on CETV as well.

Read more about Epstein ad Maxwell here.

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Environmentalist Censored For Shifting His Opinion On Climate Change

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In Brief

  • The Facts:

    Forbes.com deleted a new article from environmentalist Michael Shellenberger. His perspective on climate change shifted, and he decided to write about it. Forbes wasn't having it.

  • Reflect On:

    Why are we deciding to censor different perspectives as opposed to explore them? Is our emotional intelligence so undeveloped collectively that we cannot have civil conversations?

What Happened: Michael Shellenberger, a long time environmentalist who has been in the trenches helping to save the world’s last unprotected redwoods, co-created the predecessor to today’s Green New Deal and led an effort to keep nuclear power plants operating in order to prevent a spike of emissions, has shifted his perspective on climate change. Prior to today, he was holding the perspective that we must be alarmed about the fact that the world will end in a short amount of time if we don’t act to reduce carbon emissions immediately.

He shifted his opinion based on exploring emerging science on the subject. He then went on to write a book called Never Apocalypse, which seeks to help explore what we can do to better our environment from a grounded and accurate point of view, as opposed to alarmism.

He wrote an article on Forbes website titled On Behalf of Environmentalists, I Apologize For the Climate Scare.” Two days laterForbes decided to remove his article.

Why It Matters: The fact that Forbes removed an article that was grounded, calm, well written and explored new conversations illustrates the emerging culture of ‘censor anything that can get us in trouble’ or ‘censor anything that doesn’t agree with mainstream conjecture.”

We’ve come into a time where our collective lack of emotional intelligence is surfacing deeply for us to address. When we disagree on something, we struggle to explore things together. When a company says something they feel might get them in trouble, they run away in fear that the angry mob will come after them.

All that happened here was a man wrote an article that brought some new light to a conversation that has been very polarized and is causing people to react out of emotion instead of logic and the heart. Instead of listening and exploring, censorship ensues.

The Takeaway: I spoke at a high school here in Toronto last year. At the end of my talk, many students came up to me to talk, discuss ideas and share feedback. The vast majority of them explained to me that they were terrified that the world was going to end in just a few years. They felt they had no future because of the acts of generations prior who were causing CO2 levels to rise so high that the world would end.

I thought to myself, wow, an entire generation of kids being pushed into fear, anxiety and depression based on information that isn’t even accurate. This information was created by politicians and pushed out by media. Scientists categorically do not agree with the idea that the world is coming to an end as a result of CO2 emissions. Yet not enough people are telling people this, most of media is staying silent on other perspectives and censorship even shuts down opposing ideas.

What type of world will we create if we can’t discuss basic ideas? What  type of world will we create when we choose to run, hide and censor as opposed to having important conversations? How can we stop identifying so deeply with positions, so that we can be more free to shift ideas when new information helps us understand things better?

Looking Deeper:

I made a film last year called Regenerate: Beyond The CO2 Narrative. After 10 years of researching and investigating climate change, I came to many conclusions that I felt needed to be shared, yet were extremely rare in public discourse. One of the most important aspects of Regenerate was that we simply are looking at our environment from such a limited point of view that we can’t identify the real issues we face, and that our level of thinking, or consciousness, is completely disconnected from the solutions required to truly shift our relationship with earth. Thus, we are creating solutions that never truly address making the environment cleaner or better long term.

I encourage you to check out the film trailer below, and if you wish to watch the film, it’s available on our member platform called CETV. You can start a free 7 day trial to watch it if you like. We also discuss this story in more detail in episode 2 of The Takeway, an orignal show we have on CETV.

Watch the full film here.

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Soft Drink Companies Caught Using Big Tobacco’s Playbook To Lure Young Children

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In Brief

  • The Facts:

    Documents obtained by researchers clearly outline the unethical and immoral actions Tobacco companies used to 'hook' kids onto sugary drinks. They use the same tactics they did for smoking.

  • Reflect On:

    Why do and have our federal health regulatory agencies allow such products to be approved as safe for consumption when they are clearly linked to a variety of diseases, like cancer?

Many moves made by multiple big corporations are extremely unethical, immoral, and downright shocking. These corporations have completely compromised our federal health regulatory agencies, and it’s quite clear that they do not care about the health of the human race and will do anything when it comes to the success of the products they manufacture, including taking illegal and/or immoral actions.

One of the more recent examples comes from the tobacco industry. Companies within the industry used colors, flavors, and marketing techniques to lure and entice children as potential future smokers. They actually used and applied these same strategies to sweetened beverages starting as early as 1963, according to a study conducted by researchers at UC San Francisco.

As the Sugar Scientists point out:

The study, which draws from a cache of previously secret documents from the tobacco industry that is part of the UCSF Industry Documents Library tracked the acquisition and subsequent marketing campaigns of sweetened drink brands by two leading tobacco companies: R.J. Reynolds and Philip Morris. It found that as tobacco was facing increased scrutiny from health authorities, its executives transferred the same products and tactics to peddle soft drinks. The study was published in the March 2019 issue of BMJ.

“Executives in the two largest U.S.-based tobacco companies had developed colors and flavors as additives for cigarettes and used them to build major children’s beverage product lines, including Hawaiian Punch, Kool-Aid, Tang and Capri Sun,” said senior author Laura Schmidt, PhD, MSW, MPH, of the UCSF Philip R. Lee Institute for Health Policy Studies. “Even after the tobacco companies sold these brands to food and beverage corporations, many of the product lines and marketing techniques designed to attract kids are still in use today.” (source)

The new papers, which are available in the UCSF Truth Tobacco Industry Documents Library, a subset of the UCSF Industry Documents Library, reveal the close and tight knit relationships between the big tobacco and big food industries. In fact, in the 60s and 70s, these companies conducted taste tests with mothers and their children to evaluate sweetness, colors and flavors for Hawaiian Punch product line extensions. The children’s preferences were prioritized.

Kool-Aid Joins Marlboro

Meanwhile, tobacco competitor Philip Morris had acquired Kool-Aid, via General Foods, in 1985. The company flipped its marketing audience from families to children, created its “Kool-Aid Man” mascot, and launched collaborations with branded toys, including Barbie and Hot Wheels. It also developed a children’s Kool-Aid loyalty program described as “our version of the Marlboro Country Store,” a cigarette incentives program. (source)

“The Wacky Wild Kool-Aid style campaign had tremendous reach and impact,” said first author Kim Nguyen, ScD, MPH, who is also with the UCSF Philip R. Lee Institute for Health Policy Studies. “Lots of kids in the ’80s dreamed of getting swag from the Wacky Warehouse. What is really ‘wacky’ is that the Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers.”

The tobacco giant also acquired Capri Sun and Tang, and used similar child-focused integrated marketing strategies to drive those sales.

“The industry claims that these tobacco-inspired marketing strategies are not actually targeting children and should be excluded from these industry-led agreements,” said Schmidt. “But the evidence cited in our research shows that these product lines and marketing techniques were specifically designed for and tested on children.” (source)

The UCSF Industry Documents Library was launched in 2002 as a digital portal for tobacco documents. Today, the library includes close to 15 million internal tobacco, drug, chemical and food industry documents used by scientists, policymakers, journalists and community members in their efforts to improve and protect the health of the public.

The Takeaway

At the end of the day, it’s important to recognize that government health authorities and the corporations we buy our food from, among other things, really don’t care about us. This has become extremely evident, as they are responsible for the sharp rise in numerous diseases. It’s not uncommon to see parents buy their children products similar to the ones listed above, and that’s due to mass brainwashing and the fact that we’ve been made to feel that these products are actually safe. This is why awareness is so critical.

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