Forget “lions and tigers and bears, oh my!” The more accurate statement of the top fears for 2018 seems to be “ads and reach and algorithms, oh my!” While none of these terms are new to our digital lexicon, they’ve certainly forced themselves to the forefront of every digital marketers mind due in large part to the recent “well-intentioned” changes announced by Mark Zuckerberg.
To those that are strictly end users, these changes sure do sound quite nice, as we all remember the days where our newsfeeds were filled with “John Smith is at the gym” and “Suzie Jones needs a coffee”, rather than “SIGN UP FOR MY FREE WEBINAR”.
But as much as “the Zuck” is making it seem as though we are soon going to be traveling down memory lane with only our friends and families, that couldn’t be farther from the truth. We’ll still be seeing just as much “gimmicky” content as we have been, except now we’ll only be seeing it from those who can afford to put it in front of us.
As a social media manager for several companies and brands (including my own), let me set the record straight that this article isn’t intended to be an outlet for me to whine and complain about the current state of social media. It’s to help you all make sense of some of what is happening, since it seems to be affecting even my Aunt who uses Facebook for nothing more than cooking videos and to play Candy Crush Saga.
Here are 5 harsh truths to help you make sense of what’s happening to social media in 2018:
1. It’s Past Its Prime
While statistics pertaining to the average amount of time we spend on social media daily may suggest it’s only getting started, we all know that has more to do with its addictive stronghold on us, rather than the quality of what it offers.
Think about it, when is the last time you heard someone tell you that they genuinely love scrolling through their newsfeed? It’s not to say that no valuable or worthwhile content exists on social media, but it’s undeniably overrun by both that which is completely insignificant and that which is paid for.
For companies and brands, social media is past its prime, because: A) gone are the days where followings were easy to grow and come by and, B) you can no longer interact with even those who previously showed interest in you without paying top dollar.
For end users, social media is past its prime, because: A) you keep seeing the same things from the same people over and over again and, B) you can’t trust much of what you see for many of the reasons I’m going to elaborate on below.
2. It’s Antisocial
How could any SOCIAL media platform be antisocial? Easy, by being what they currently are. We may be connected to way more people than our younger selves (depending on how old you are) would have ever thought possible, but how much do we actually know about them?
Social media gives us all the illusion of socialization, while gradually making us more and more uncomfortable with actual interaction. Case in point: think of how much even a simple phone call from all but a select few numbers makes you uncomfortable. Compare that (again depending on how old you are) to how welcome phone calls were in your household growing up.
We live in a world where hundreds, if not thousands, of us gather daily on buses and subway trains to not exchange more than a courteous nod with one or two others. Just as social media usage numbers are on the rise, so are those pertaining to depression and loneliness, do you think there is any correlation?
3. It Brings Out the Worst In Us
We’re all familiar with the term “cyber-bully” by now, and while the internet as a whole may be responsible for its creation, its on social media that cyber-bullying has firmly planted its feet.
Just as alcohol provides many of us a level of “liquid courage” to speak out, social media provides us with just enough security to openly vocalize our displeasure towards pretty well anything. Hateful and rude comments have become the norm, while words of support and encouragement seem few and far between, except when naturally called upon by hardship or tragedy.
Even if you consider yourself one of the “nice ones” online, you’re likely still affected by it through the conscious or subconscious filtering you apply to everything you say, like, or share to mitigate your chances at being the recipient of it.
4. Everyone Wants Your Money
Whether it’s fuelled by well-intentioned necessity or sheer greed, everyone is ultimately looking for your money online. We should all know by now that the free webinar is just the starting point to a sales funnel, and that the “click-bait” title is to get you to their site overrun by ad units. And that’s okay.
The best defence in the face of this reality is not to avoid them altogether, but to really think critically before you act upon one. As someone who has built an online course myself, and is currently working on another one, I know it seems counterproductive for me to be saying this, but even I know my work won’t have value for everyone that comes across it.
There is a lot of value to be found in certain things online, but what those certain things differs for each of us.
5. It’s Making You Impatient
The article is a slowly dying medium; in fact, it’s almost a miracle that you are actually reading this sentence. Blame it on vine, blame it on news feeds, blame it on Snapchat, whatever happens to be the main culprit in your life, we’ve all become substantially more impatient and demanding online.
Spoiler alert: your newsfeed is currently littered with square videos with catchy titles (some of which are admittedly mine) and numbered “list-icle” articles (like this one) for a reason… it’s pretty much the only things that catch your attention 1 in every 50 tries! (not an actual stat)
Long gone are the days where we could be slowly lured into a point of interest, and here to stay are the days where our attention needs to be caught in 3 seconds or less. So, if you’re tired of seeing the same “crap” online, realize that it’s only there because we’ve collectively brought it to that point.
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The Wake Up Call We All Need To Hear About Politics
- The Facts:
We exist in a time, especially with the US in the midst of another election cycle, where we must face the reality that personal transformation and identifying the REAL workings of our world is crucial to creating change.
- Reflect On:
Why are we always baited into left/right politics? Why is so much media focused on taking left or right angles? Are we getting to any real truth by not addressing the real, proven workings of our world? Are we living in a delusion?
Back in 2009 I created a documentary that kickstarted Collective Evolution’s popularity. It focused on taking a big picture, conscious, look at the state of our world and what needs to change. This film was made on a handy cam with a budget of about $800, haha. But it was the beginning of something powerful, and played its role.
One of the key insights I wrote into this film was the idea that we must begin looking at our world and our political system from the standpoint of consciousness – how our inner belief systems and programming create the world we see in our world.
The current challenge we face is that people are not seeing the truth of our world and thus are living in a delusion, or illusion. They are being baited into identifying as either a democrat or a republican. Baited into various heated issues that also don’t address the truth of what’s happening in our world. These societal manipulations are distracting people from something that can actually create change, and this is why the mainstream media and culture in the US is so developed to keep people lost.
Because of this, we must begin to take a new approach to understanding our world that looks not just at policies and people who create ideas that governments push through, but also, and most importantly, the elephant in the room that few political candidates ever discuss in any meaningful way – the deep state.
A combination of personal transformation and viewing the truth of our world couragiously, is the way forward. I’m not stating this in a way where I’m suggesting there is only one pathway forward, I’m stating this as 2 key ingredients that must be brought together to properly understand our world and what we must do to evolve it. This is precisely why for 10 years the formula I built for Collective Evolution’s media has been focused on combining personal transformation with truth.
Currently, many are too afraid to have these honest and grounded conversations as they don’t want the label of being airy-fairy or a conspiracy theorist. Both of these labels, of course, are convenient forms of ridicule that seek not to answer ideas brought forth, but to brush them aside as something people don’t wish to look at and face.
In the video below, I address a detail that is so crucial to our understanding of our world. As the US moves yet again into another cycle of elections, this message is more important now than ever.
To watch full episodes of The Collective Evolution Show every day, sign up for a free 7-day trial to CETV here.
Are Human Beings “Extraterrestrial?” Did We Come From Somewhere Else?
Are we alone in the universe? The obvious answer coming from mainstream science these days is a big no. It’s quite clear that we’re not alone, that’s the general scientific consensus. The next questions to ask are: Has advanced ‘super intelligent’ extraterrestrial life visited our planet in the past, and is extraterrestrial life visiting our planet now?
For years, if you believed that intelligent extraterrestrial life has visited our planet, you would have been put in the ‘conspiracy theorist’ category. But today, that’s not the case. Perhaps this ridicule was as a result of something specific–the very first director of the Central Intelligence Agency said that there was an “official campaign of ridicule and secrecy” when it came to the topic of UFOs.
UFOs are no longer taboo, and their existence has been disclosed thanks to millions of pages of unclassified government documents from around the world. They’ve been photographed and recorded on video as well as tracked on radars. They’ve performed maneuvers and were clocked travelling at speeds no known aircraft on Earth can travel. Furthermore, there are many witnesses, from astronauts to civilians to high ranking military personnel to academicians and more, who have been creating awareness and putting all of the evidence out there for us to see.
We are in a process of ‘disclosure,’ a slow one, and it’s a subject that leaves no aspect of humanity untouched. The implications are huge, from spiritual to technological to scientific and beyond. It really opens up pandora’s box.
The question of whether or not we are alone in the universe is one of the biggest questions in the history of mankind, along with how we got here and who created us. Perhaps they are all interrelated? We have yet to answer these questions, yet God as well as the theory of evolution seem to be heavily pushed on the population in an almost unquestionable manner, leaving humanity in a divide, constantly disagreeing with each other without ever being able to find common ground.
Did we come from outer space? I don’t watch Ancient Aliens, but I am sure many people are aware of the biblical, ancient, and indigenous lore of human beings coming from outer space. There are no shortage of stories regarding this, but it’s a perspective that we never really hear about and one that is never addressed within mainstream academia. That being said, anybody who truly has a passion for this subject is going to go down that rabbit hole.
Dr. Edgar Mitchell, the 6th man to walk on the moon, said he “happens to be privileged enough to be in on the fact that we are not alone on this planet” and that we have “been visited many times.” He is one of many astronauts to express this. It was while coming across his comments that I stumbled upon the comments of Al Warden, who said in a TV interview:
We are the aliens, but we just think they’re somebody else, but we’re the ones who came from somewhere else. Because somebody else had to survive, and they got in a little space craft and they came here and they landed and they started civilization here, that’s what I believe. And if you don’t believe me, go get books on the ancient Sumerians and see what they had to say about it, they’ll tell you right up front.
He seemed pretty confident in his knowing.
He’s not the only one to assert such things, Francis Crick and Maurice Wilkins were jointly awarded the 1962 Nobel Prize for Physiology for Medicine “for their discoveries concerning the molecular structure of nucleic acids and its significance for information transfer in living material,” and they also shared this belief.
In his book published in 1982, Life Itself, Crick argues that there is no possible way that the DNA molecule could have gotten its start here on Earth and that it had to have come here from somewhere else. Within the mainstream scientific community, the generally accepted theory is that we are the result of a bunch of molecules accidentally bumping into each other, creating life. However, according to Francis, we are the result of what is now known as Directed Panspermia. Crick and a British chemist, Leslie Orgel, published their paper on it in July of 1973.
Their theory explains that, “organisms were deliberately transmitted to earth by intelligent beings on another planet. We conclude that it is possible that life reached the earth in this way, but that the scientific evidence is inadequate at the present time to say anything about the probability. We draw attention to the kinds of evidence that might throw additional light on the topic.” (source)
As far as Crick’s thoughts on the theory that we are the result of accidentally bumping into each other, he thinks this was as likely as the assembly of a jumbo jet hit by a hurricane in a junk yard. In other words, he thought the theory held little to no credibility.
The theory of evolution is taught today as a fact, when in reality it has little backing. In fact, 500 scientists in several fields came together a few years to create “A Scientific Dissent From Darwinism.” There are countless studies being published calling into question the theory of evolution. Not long ago, we wrote about a new genetic study that did exactly that, you can read more about that here.
A recent paper published by 33 scientists in the Progress in Biophysics and Molecular Biology journal suggests that the flourishing of life during the Cambrian era (Cambrian Explosion) originated from the stars. This is another example of how the theory of evolution would be thrown out of whack.
“With the rapidly increasing number of exoplanets that have been discovered in the habitable zones of long-lived red dwarf stars (Gillon et al., 2016), the prospects for genetic exchanges between life-bearing Earth-like planets cannot be ignored. ” (The study)
There is a great little blurb from Cosmos Magazine, one of the few outlets that talked about the study:
With 33 authors from a wide range of reputable universities and research institutes, the paper makes a seemingly incredible claim. A claim that if true, would have the most profound consequences for our understanding of the universe. Life, the paper argues, did not originate on the planet Earth.
The reasons for this are as fascinating as the evidence and claims advanced by the paper itself. Entitled Cause of the Cambrian Explosion – Terrestrial or Cosmic?, the publication revives a controversial idea concerning the origin of life, an idea stretching back to Ancient Greece, known as panspermia.
What about giants? There are several examples of evidence that exist in support of the idea that giants once roamed the Earth. For example, stored in the vaults of the medical school at WITS University, Johannesburg, there is part of an upper leg bone with a hip-joint that would have stood approximately 12 feet tall. It’s been there since the early 1960’s and was found by miners in Northern Namibia. It is one of the most precious and rare specimens available today that clearly indicates the existence of giants in Southern Africa more than 40,000 years ago.
That’s another story in and of itself, and you can read more about that here.
The point of this article is to show you that there is a lot more to the human story than what we’ve been told, yet we are still taught that there are only two acceptable possibilities. The truth is that we don’t know, and the evidence points to the fact that what we are being taught and what we are learning from a young age doesn’t hold nearly as much credibility compared to theories that don’t even get mentioned within the mainstream.
Perhaps there is much more to human history and the story of our origins than what we’re told? Perhaps intellectual authorities have been involved in concealing this information from humanity because it would completely change the collective worldview and the controlling mechanisms used to enslave humanity?
Study Shows That Horses Understand Our Emotions & Remember Us Deeply
- The Facts:
In a recent study, researchers at the universities of Sussex and Portsmouth have discovered that horses can recognize and recall human expression.
- Reflect On:
We are all interconnected and it is beautiful to see more studies coming up that clearly showcase just how aware and in tune animals can be and are.
The more in tune with myself I strive to become, the more drawn I am to explore how connected we all are – not solely with one another, but with everything. This, like many other deeper concepts surrounding life, begs to answer the ever-present question of ‘are there other emotionally intelligent beings out there?’
One could argue that their dogs or other galactic beings (if real) could be emotionally intelligent, but as we look at all of the research, it is clear that most living organisms actually display a very obvious intelligence. From lobsters to plants, they have all been known to display some form of intelligence. This is precisely what was revealed when a recent study explored horses and their interaction with humans.
Let’s take a step back real quick. If you have ever owned or spent a lot of time riding with one particular horse, chances are good that you’ve felt some sort of special connection with them — and wondered if horses even like humans. Maybe you’ve felt like they were actually your friend, or a small part of your family, and wanted to know if the feeling was reciprocal. Research is now confirming that that connection isn’t all in your head — and anyone who has ever had a pet before, horse or not, definitely won’t be surprised at some of these recent findings.
In a recent study, researchers at the universities of Sussex and Portsmouth showed domestic horses photographs of humans with either a happy or angry expression on their faces. Then, later on, the horses were introduced to the same people they saw in the photographs, now with neutral expressions. This new study shows that horses can actually understand and remember human emotions, which is something that makes them seem even more magical than they already did.
“Researchers watched the eye movements of horses as they met the photograph subjects in real life. The horses perceived those who had been photographed with an angry face as more threatening.” – UPI
UPI reports that previous research showed horses tend to focus on negative or threatening objects and events with their left eye, as the right hemisphere of their brain is tasked with assessing risk. In the new experiment, researchers found horses stared at subjects who had been photographed with an angry expression using their left eye.
“What we’ve found is that horses can not only read human facial expressions but they can also remember a person’s previous emotional state when they meet them later that day — and, crucially, that they adapt their behavior accordingly,” Karen McComb, a professor at the University of Sussex, said in a news release. “Essentially horses have a memory for emotion.”
Scientists have previously shown horses can recognize expressions, but the latest findings, published this week in the journal Current Biology, are the first to show the mammals can recall an expression linked with an individual’s face.
“We know that horses are socially intelligent animals, but this is the first time any mammal has been shown to have this particular ability,” Portsmouth researcher Leanne Proops said. “What’s very striking is that this happened after just briefly viewing a photograph of the person with a particular emotional expression — they did not have a strongly positive or negative experience with the person.”
This is a beautiful discovery in and of itself as stated above, outside of ourselves there had not been any recording of other mammals showing this ability.
With more of us beginning to turn inward for growth, it is beautiful to see that more and more research is coming to the forefront revealing our fellow animal kingdom as being connected and in tune with us as much as their surroundings. At times when everything else seems to be chaotic, remember to be still. The real magic within us and our connectedness to everything is what oneness consciousness is all about. You are not alone in this world, let alone in the universe. It is in our awareness that we allow bonds that were seen as less than to blossom — it is in our remembrance of Self that we re-member as One with all.
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