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Awareness

Pepsi Caught Hiding Known Cancer Causing Carcinogenic Chemicals Within Their Products

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Back in 2013, the Center for Environmental Health released test results which uncovered that Pepsi had purposefully covered up high levels of 4-MeI in it’s products. The soft drink giant denied both the presence of this chemical in it’s beverages and the fact that it was dangerous. 4-MeI, short for 4-Methylimidazole is a compound that comes from the “caramel colouring” and is a known carcinogen.

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Since this discovery, Pepsi has fought against complying with the California state requirements, a part of the Proposition 65 requirements to label anything containing any carcinogenic compounds. Diet Pepsi, Pepsi One and regular Pepsi all contain this chemical.

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A settlement in a class action lawsuit against Pepsi has gained approval from a California judge, the settlement ensures that Pepsi complies to ensuring their products do not exceed 100 parts per billion of the caramel colouring’s 4-Mel. The settlement also requires that the soda will be tested using specific protocols.

Pepsi agreed to these measures in another lawsuit settled in a California state court last year. The new settlement, takes this measure outside of California and brings it across the entire nation.

Pepsi Previously Failed To Warn Consumers Of It’s Known Carcinogens

The lawsuit accused Pepsi of failing to warn people about the carcinogenic chemical 4-MeI. A Consumer Reports test from 2014 showed that the 4-MeI in Pepsi products exceeded the level of 29 micrograms per bottle or can, which was in direct violation of the common law and consumer protection statuses in the state of California.

Proposition 65

California has had Proposition 65 since 1985 and requires all manufacturers to provide the consumer with clear warnings when their products could expose them to either toxic or cancer-causing chemicals.

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California’s Office of Environmental Health Hazard Assessment had set the cutoff at 29 micrograms, at that level it creates a risk of cancer of one in 100,000.

According to a report from Mintel Leatherhead Food Research conducted in 2013, Consumer Reports said that the caramel colouring is the worlds most widely used food colouring. At the time, Pepsi tried to say that because Prop 65 refers to exposure per day rather than exposure per can, and that the average amount of diet soda that its drinkers consume daily is less than a can, there was no need to place a warning on it. Consumer Reports disagreed, however.

“No matter how much consumers drink they don’t expect their beverages to have a potential carcinogen in them. And we don’t think 4-MeI should be in foods at all. Our tests of Coke samples show that it is possible to get to much lower levels,” toxicologist Dr. Urvashi Rangan said.

Do We Need To Be Adding Chemicals To Our Food?

There are many stances to this question, but first of all, no. Often when CE covers something that involves any new discovery related to cancer causing chemicals, people are either happy to know about it or comment something along the lines of, “well, what doesn’t give you cancer these days.” The latter response is an extremely passive stance to something that we could actually have control over. It is important to realize that we choose what we are putting into our mouths and what is going into our bodies. Assuming that everything gives you cancer and there is nothing you can do about it is essentially giving up. Don’t forget knowledge is power. A little bit of research can go a long way.

If you don’t want to see these chemicals being used, then it is up to you and all of us as the consumer to choose products that contain only natural ingredients. Get informed, if you don’t recognize an ingredient on a product, pull out your handy dandy smartphone and do a quick search. We have the power and with a little effort we can avoid these chemicals altogether. The more we boycott these chemicals the more it forces these companies such as PepsiCo, and many others to either change their ingredients to suit consumer demands or quite simply to go out of business.

No, EVERYTHING Does Not Give You Cancer

There are a lot of chemicals in our food, on our food, in our water, in the air, and in our environment, however there are many things that don’t. It does require a little bit of effort on your part but you absolutely can minimize your exposure to these chemicals. Because of growing awareness and concern, there are many natural and organic companies that have sprung up that opt out of using carcinogenic chemicals simply because of growing consumer awareness and demand.

If you have the space you can grow your own garden, make your own cleaning and personal care products, drink filtered spring water, avoid plastics – you can drink sparkling water mixed with fresh pressed juice if you really want your soda fix. There is always a better, more natural option you just have to find it. We hold the power and it’s time we realized that.

“We gotta take the power back!” – Zac De La Roca, Rage Against The Machine

Be change.

Much Love

Dive Deeper

These days, it’s not just knowing information and facts that will create change, it’s changing ourselves, how we go about communicating, and re-assessing the underlying stories, ideas and beliefs that form our world. We have to practice these things if we truly want to change. At Collective Evolution and CETV, this is a big part of our mission.

Amongst 100's of hours of exclusive content, we have recently completed two short courses to help you become an effective changemaker, one called Profound Realization and the other called How To Do An Effective Media Detox.

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Awareness

Psycho-Acoustic Medicine: Science Behind Sound Healing For Serotonin Production

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In Brief

  • The Facts:

    A number of studies and experiments have shown that sound can be used as medicine for various ailments and diseases.

  • Reflect On:

    Is our modern day medical industry truly interested in the health and well-being of people, or do profit and control take more priority?

Mental illness has reached an all time high in the world, and yet the modern day medicines to relieve symptoms have gained controversy. This is, in part, why people have dug up the past to better understand alternative ways of healing.

Sound, for instance, has been a tool for promoting the physical and emotional health of the body for as long as history can account for, deeply rooted in ancient cultures and civilizations. The ancient Egyptians used vowel sound chants in healing because they believed vowels were sacred. Tibetan monks take advantage of singing bowls, which they believe to be “a symbol of the unknowable” whose “vibrations have been described as the sound of the universe manifesting.”

“Our various states of consciousness are directly connected to the ever-changing electrical, chemical, and architectural environment of the brain. Daily habits of behavior and thought processes have the ability to alter the architecture of brain structure and connectivity, as well as, the neurochemical and electrical neural oscillations of your mind.”

Psychoacoustics is the scientific study of the perception of sound, and it has fueled researchers paths to better understand how it can be used as medicine. For instance, in 1973, Dr. Gerald Oster, a medical doctor and biophysicist, proved, in his research paper, “Auditory Beats in the Brain,” how sound affects the how the brain absorbs new information, controls mood, sleep patterns, healing responses, and more, and how quickly. Thus, specific frequencies of sound and music can be used to generate neurotransmitters such as serotonin.

brain_scan

To understand the fundamentals of sound in healing, we must first understand our brain waves. The nucleus of our thoughts, emotions, and behaviors, is the communication between neurons. Brain waves are generated by way of electrical pulses working in unison from masses of neurons interacting with one another. Brain waves are divided into five different bandwidths that are thought to form a spectrum of human consciousness.

The slowest of the waves are delta waves (.5 to 3 Hz), which are the slowest brain waves and occur mostly during our deepest state of sleep. The fastest of the waves are gamma waves (25 to 100 Hz), which are associated with higher states of conscious perception. Alpha waves (8 to 12 Hz) occur when the brain is daydreaming or consciously practicing mindfulness or meditation.

According to Dr. Suzanne Evans Morris, Ph.D., a speech-language pathologist:

Research shows that different frequencies presented to each ear through stereo headphones… create a difference tone (or binaural beat) as the brain puts together the two tones it actually hears. Through EEG monitoring the difference tone is identified by a change in the electrical pattern produced by the brain. For example, frequencies of 200 Hz and 210 Hz produce a binaural beat frequency of 10 Hz (The difference in 210 Hz and 200 Hz is 10 Hz). Monitoring of the brain’s electricity (EEG) shows that the brain produces increased 10 Hz activity with equal frequency and amplitude of the wave form in both hemispheres of the brain (left and right hemisphere).

It is thought that different brain wave patterns are connected to the production in the brain of certain neurochemicals linked with relaxation and stress release, as well as better learning and creativity, memory, and more. Such neurochemicals include beta-endorphins, growth factors, gut peptides, acetylcholine, vasopressin, and serotonin.

A series of experiments conducted by neuro-electric therapy engineer Dr. Margaret Patterson and Dr. Ifor Capel, revealed how alpha brainwaves boosted the production of serotonin. Dr. Capel explained:

As far as we can tell, each brain center generates impulses at a specific frequency based on the predominant neurotransmitter it secretes. In other words, the brain’s internal communication system—its language, is based on frequency… Presumably, when we send in waves of electrical energy at, say, 10 Hz, certain cells in the lower brain stem will respond because they normally fire within that frequency range.

Additional research upholds the beliefs of mind-body medicine in this sense, stating that brainwaves being in the Alpha state, 8 to 14 Hz, permits a vibration allowing for more serotonin to be created.

It’s important for us to come to terms with the fact that there is science behind age-old medicinal practices that do not require putting unknown substances in our bodies to alleviate issues like stress, depression, anxiety, and more.

But even more intriguing is to think something as simple as sound, as music, which we have come to treat as utterly pleasurable entertainment, has not only been used to promote healing and well-being, but has proven to work through research as well.

If your mental health is of concern, try listening to a binaural beat to generate alpha waves between 8 and 14 Hz to produce more serotonin. Another option is to take advantage of music that promotes a relaxed alpha state in the brain such as classical music.

Related CE Article: Research Shows We Can Heal With Vibration, Frequency & Sound

Dive Deeper

These days, it’s not just knowing information and facts that will create change, it’s changing ourselves, how we go about communicating, and re-assessing the underlying stories, ideas and beliefs that form our world. We have to practice these things if we truly want to change. At Collective Evolution and CETV, this is a big part of our mission.

Amongst 100's of hours of exclusive content, we have recently completed two short courses to help you become an effective changemaker, one called Profound Realization and the other called How To Do An Effective Media Detox.

Join CETV, engage with these courses and more here!

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Awareness

Study: Short Break From Cosmetics Causes “Significant Drop of Hormone Disrupting Chemicals”

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In Brief

  • The Facts:

    A study led by researchers at UC Berkeley and Clinica de Salud del Valle de Salinas demonstrates how even a short break from certain kinds of makeup, shampoos and lotions leads to a large drop in levels of hormone-disrupting chemicals in the body.

  • Reflect On:

    Why is this industry so poorly regulated?

A study led by researchers at UC Berkeley and Clinica de Salud del Valle Salinas has demonstrated how taking even a short break from various cosmetics, shampoos, and other personal care products can lead to a substantial drop in the levels of hormone-disrupting chemicals present within the body.

The results from the study were published in the journal Environmental Health Perspectives. Researchers gave 100 Latina teenagers various personal care products that were labeled to be free of common chemicals including phthalates, parabens, triclosan, and oxybenzone. These chemicals are used regularly in almost all conventional personal care products such as cosmetics, soap, sunscreen, shampoo, conditioner, and other hair products, and animal studies have shown that they directly interfere with the body’s endocrine system.

“Because women are the primary consumers of many personal care products, they may be disproportionately exposed to these chemicals,” said study lead author Kim Harley, associate director of the UC Berkeley Center for Environmental Research and Children’s Health. “Teen girls may be at particular risk since it’s a time of rapid reproductive development, and research has suggested that they use more personal care products per day than the average adult woman.”

Results

After just a three-day trial with the girls using only the lower-chemical products, urine samples showed a significant drop in the level of chemicals in the body. Methyl and propyl parabens, commonly used as preservatives in cosmetics, dropped 44% and 45%, respectively, metabolites of diethyl phthalate, used often in perfumes, dropped by 27%, and both triclosan and benzophenone-3 fell 36%. The authors of the study were surprised to see an increase in two lesser common parabens, but, being minor, could easily have been caused by accidental contamination or a substitute not listed on the labels.

Co-director of the study Kimberly Parra explains why having local youths participate in the study was of particular importance:

The results of the study are particularly interesting on a scientific level, but the fact that high school students led the study set a new path to engaging youth to learn about science and how it can be used to improve the health of their communities. After learning of the results, the youth took it upon themselves to educate friends and community members, and presented their cause to legislatures in Sacramento.

Included in the CHAMACOS Youth Council were 12 local high school students who helped design and implement the study. One of the teen researchers, Maritza Cárdenas, is now a UC Berkeley undergraduate majoring in molecular and cell biology.

“One of the goals of our study was to create awareness among the participants of the chemicals found in everyday products, to help make people more conscious about what they’re using,” said Cárdenas. “Seeing the drop in chemical levels after just three days shows that simple actions can be taken, such as choosing products with fewer chemicals, and make a difference.”

The researchers noted that cosmetics and personal care products are not well-regulated in this country, and that getting data about health effects from exposure, particularly long-term ones, is difficult. But they say there is growing evidence linking endocrine-disrupting chemicals to neurobehavioral problems, obesity and cancer cell growth.

What Can You Do?

Well, you can be sure to check the labels on any products you purchase. Most personal care products contain a list of ingredients, but unfortunately many cosmetics do not. If you use a particular brand that you really love you can try contacting the manufacturer directly and asking them for an ingredient list.

You can also opt for more natural and organic products, but be sure to keep in mind that in the industry of personal care products, the words “natural” and “organic” are often meaningless. A safe bet would be to buy these products from a health food store and be sure to read the ingredients or ask the sales clerk. Generally, when products do not contain specific chemicals, the manufacturers are happy to label them as such.

The less demand for these chemically-laden products there is, the less these chemicals will be used. I’ve said it before and I’ll say it again: VOTE WITH YOUR DOLLAR! We have the power to create the type of world we want. Be the change.

Check out The Story Of Cosmetics below!

Dive Deeper

These days, it’s not just knowing information and facts that will create change, it’s changing ourselves, how we go about communicating, and re-assessing the underlying stories, ideas and beliefs that form our world. We have to practice these things if we truly want to change. At Collective Evolution and CETV, this is a big part of our mission.

Amongst 100's of hours of exclusive content, we have recently completed two short courses to help you become an effective changemaker, one called Profound Realization and the other called How To Do An Effective Media Detox.

Join CETV, engage with these courses and more here!

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Alternative News

Three Eminent Epidemiologists Explain Why They Strongly Oppose Lockdowns For Covid-19

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In Brief

  • The Facts:

    Three eminent epidemiologists explain why they, and many others, believe the response to the pandemic should be much different than what it is.

  • Reflect On:

    Are government health authorities really doing the right thing? Are they really protecting us? Has there been conflicts of interest? Are they really concerned about our health and well being or is something else going on here?

Censorship of information by Big-Tech, all of whom have strong connections to Department of Defense agencies and big politics, is at an all time high. Not only has a sitting president had his social media accounts completely wiped out,  but thousands of doctors, scientists, journalists and people have had the same thing happen to them. Regardless of your views and what you believe, whether you are “left” or “right”, this is quite concerning. This type of censorship comes under the guise of good will, claiming that freedom of speech is causing harm, but this, in many cases, simply isn’t true. We’ve see academic thought, opinion, evidence and research removed from social media, especially when it comes to Covid. Any information that opposes the narrative that’s constantly beamed out by mainstream media or government health authorities seems to come under a watchful eye. A political scientist like Dr. Anthony Fauci is given free reign, instant virality and air time yet other renowned experts in the field have their voice silenced and never get a chance to speak to the masses. This has many people questioning what’s really going on here? Open scientific discussion is being stifled.

Over the last few months, I have seen academic articles and op-eds by professors retracted or labeled “fake news” by social media platforms. Often, no explanation is provided. I am concerned about this heavy-handedness and, at times, outright censorship. – Vinay Prasad, MD, MPH (source)

Because this article is presenting a discussion of three renowned scientists who oppose government measures, I am also concerned that it will be “flagged” and perhaps labelled as “fake news.” When this happens, not only is the discussion and article completely censored from our followers but our social media accounts, like our Facebook Page, is punished. As a result of the “flag” our algorithms are adjusted and anything we post with this “flag” on our page is essentially blocked from our followers. This is why we are moving away from Facebook and asking people who wish to keep in touch with us to join us on Telegram, and/or our email list.

Below is a video of Dr. Martin Kulldorff, professor of medicine at Harvard University, a biostatistician, and epidemiologist, Dr. Sunetra Gupta, professor at Oxford University, an epidemiologist with expertise in immunology, and Dr. Jay Bhattacharya, professor at Stanford University Medical School, a physician and epidemiologist where the initiators of the declaration. Together, they created The Great Barrington Declaration. The declaration has an impressive list co-signers, and has also now been signed by more than 50,000 doctors and scientists and more than 700,000 concerned citizens, which is pretty impressive given the fact that it’s received no attention from mainstream media.  Follow their twitter account here.

The declaration explains why these health professionals and scientists strongly oppose lockdown measures, and also brings up the topic of herd immunity. In the video below they explain their belief of why there should be a different response to the pandemic.

Dive Deeper

These days, it’s not just knowing information and facts that will create change, it’s changing ourselves, how we go about communicating, and re-assessing the underlying stories, ideas and beliefs that form our world. We have to practice these things if we truly want to change. At Collective Evolution and CETV, this is a big part of our mission.

Amongst 100's of hours of exclusive content, we have recently completed two short courses to help you become an effective changemaker, one called Profound Realization and the other called How To Do An Effective Media Detox.

Join CETV, engage with these courses and more here!

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