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New Study Finds Changes In Cancer Cells When Exposed To “Energy Healing”

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In Brief

  • The Facts:

    A new study has found that healing intention and energy can be stored and used to treat breast cancer cells in vitro. It's one of many examples of mind-matter interaction, and mind-body connection

  • Reflect On:

    Why are these types of results so unbelievable that mainstream science continues to ignore the possibility? Today, is science really science, or has much of it become dogma?

A question that’s become more prominent within mainstream scientific circles is whether or not the mind can affect matter.

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The connection between human consciousness or factors associated with human consciousness such as intention, thoughts, feelings and emotions, and the physical realm is fascinating. This is precisely why nearly all of the founding fathers of quantum physics were so preoccupied with learning more about consciousness and “non-material” science in general. For instance, the theoretical physicist who originated quantum theory, Max Planck regarded “consciousness as fundamental” and matter as a “derivative from consciousness.” Eugene Wigner, another famous theoretical physicist and mathematician, also emphasized how “it was not possible to formulate the laws of quantum mechanics in a fully consistent way without reference to consciousness.”

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A paper published in the peer-reviewed journal Physics Essays by Dean Radin, PhD explains how this experiment has been used multiple times to explore the role of consciousness in shaping the nature of physical reality. The paper showed that meditators were able to collapse quantum systems at a distance through intention alone.

“Observations not only disturb what has to be measured, they produce it… We compel [the electron] to assume a definite position… We ourselves produce the results of the measurement.”

There are literally countless studies within the realms of parapsychology and quantum physics that make it quite clear that human thought, intention, and overall human consciousness has some sort of relationship with our physical material world. That is not what’s in question, what’s in question is the nature of that relationship and how strong this effect is. There is still so much to discover.

Beyond peer-reviewed published studies, there are also some very reputable sources showing that mind influencing matter goes well beyond the quantum scale, but we’ll get to that a little later.

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Now, a fairly recent study published in SAG Journals  entitled Transcriptional Changes In Cancer Cells Induced By Exposure To A Healing Method has examined the effect that healing intention can have on cancer cells in vitro. The goal of the study was to assess if stored or recorded energy has an impact on breast cancer cells by using energy-charged cotton and electromagnetic recording of healers practicing the method.

When it comes to healing, the study points out:

Virtually all recorded societies report that certain individuals appear to have the ability to heal. Oftentimes this healing has been associated with spiritual disciples of one sort or another, and the healers themselves have sometimes been accorded a special status within the culture. Healers have utilized various methods of practice, including laying on of hands, prayer and induced altered states of consciousness, to name a few. Hippocrates, referred to this healing as “the force which flows from many people’s hands.”

This type of healing has been practiced in various cultures throughout human history, especially in Buddhism. Ancient texts in this area are full of stories of people with exceptional abilities, but what’s even more exciting is that we actually have real-world examples today that can’t really be debunked.

For example,  when talking about modern-day research, one of the pioneers in this area was a biologist by the name of Bernard Grad of McGill University. In controlled experiments, he discovered that certain people could actually influence the germination of plant seeds, make plants grow at a faster rate, and influence the curing of seeds that had been shocked by saline solution. Furthermore, he was able to measure the ability of healers to reduce goiter and stimulate wound healing in mice. (source) (source)(source)

What’s interesting about that particular study is that it wasn’t the only one. A study published in the American Journal of Chinese Medicine, as seen in the US National Library of Medicine, demonstrated that a woman with special abilities was able to accelerate the germination of seeds for the purposes of developing a more robust seed stock.  Her name was Chulin Sun, and she entered into a deep trance-like state, which sprouted dry seeds in 20 minutes, compared to the normal 3 to 4 days. You can read more about her and access that study here. 

The Science Is There

The cancer study mentioned above goes on to provide more examples:

Since Grad’s initial work, there have been innumerable preclinical studies of healing, sometimes categorized by the target of the intended healing. Benor, for example, discusses healing action on enzymes, cells in the laboratory, fungi/yeasts, bacteria, plants, single-cell organisms, and animals that have been subjected to controlled study. The proliferation of healing studies has continued to rise in recent years. At present, there are several peer-reviewed journals devoted exclusively to the burgeoning field of complementary and alternative medicine (CAM), publishing both preclinical and controlled clinical studies of healing of a wide variety of conditions. In addition, there is an increasing number of peer-reviewed journals which are not focused exclusively on CAM but that are open to publishing controlled studies in these areas.

Scientists used energy-charged cotton to store healing intention from several self-proclaimed “healers,” and they discovered that, of the cells that were exposed to an electromagnetic recording, 37 genes of the 167 tested showed a statistically significant change compared to the control, and 68 genes showed statistically significant fold changes.

Two genes, ATP citrate lyase (ACLY) and interleukin 1β (IL-1β), were consistently downregulated at 4 and 24 hours of exposure to the recording, respectively, in 3 independent experiments. Both acly and IL-1β were also downregulated in cells exposed to a hands-on delivery of the method, suggesting these 2 genes as potential markers of the healing method.

When it was all said and done, the study clearly indicated that there is at least some biological response that has been stimulated by the healer as well as the recording of the healing energy. No matter how small, the effect was there in this study and it has huge implications.

“The consequences of that genomics effect, and the careful evaluation of the several components to induce them, require further study. Multiple questions need to be addressed, such as exposure time of subjects to energy recordings, the composition of the recording itself, what equipment can best capture the healer’s input, and so on. Efforts to find the answers to these questions are underway.

The key takeaway points and conclusions that can be drawn from the study are as follows:

  1.  Reproducible biological changes have been induced by healing energy, whether by direct hands-on healing or using a recording of healing activity.

      2. Healing intention can be captured and released, thereby potentially allowing the phenomenon to be more widely disseminated.

      3.  Hands-on delivery of the healing intention is stronger than the recording used in this study, suggesting the possibility that the recording did not fully capture the healing potential.

A Few More Real World Examples

In 1987, researchers at the Institute of Space-Medico Engineering, as mentioned in the CIA document earlier in the article, publicized a fraction of their work in the form of a film showcasing their work and what they had accomplished.

The film showed a medicine pill moving through an irreversibly sealed glass vial, which occurred in three frames of a 400 frame per second film. (source)

Another release (about Zhang) from the CIA (Research Into Paranormal Ability To Break Through Spatial Barriers) states:

A wooden cabinet 120 by 180 by 60 centimeters was used as a sealed container. Sheets of papers and boards with one  of a kind markings were used as the target objects and placed inside the cabinet on the upper shelf. Without damaging the cabinet or opening the door, the person with ESP was able to remove the target objets and also was able to put them back inside. This demonstrates that even when using especially large container it is possible to completely break through spacial barriers, however, the success rate was much lower and was exceptionally difficult. (Source)(source)

The CIA document linked above provides more examples.

According to Eric Davis, Ph.D, FBIS, from a declassified US Air Force document obtained via the Federation of American Scientists, Shuhuang reported that ‘gifted children’ were responsible for the teleportation of small, physical objects from one place to another. (source)

These are just a few examples of mind/matter interaction that go beyond the lab that never really seem to be acknowledged in mainstream publications.

Our Interview With Dr. Trent

Below is a clip from an interview we recently conducted with Dr. Natalie Leigh Trent, a Postdoctoral Research Fellow at Harvard Medical School and Kripalu Center for Yoga & Health, where she investigates the mind-body practices of yoga and mindfulness for health and wellbeing. She obtained her Bachelor of Science from the University of Toronto in 2006 and her Doctorate in neuroscience from Queen’s University in 2012.

In this part of the interview, we discuss the ancient healing art of Reiki, a healing modality that has been practiced and taught around the world for thousands of years. As Dr. Trent shares in the interview, it’s a relatively new field of science and medicine that’s continually growing, with approximately 80 studies that’ve been published so far.

The popularity of this particular practice is exemplified by the fact that, as of 2000, there were more ‘distant healers’ in the United Kingdom than therapists practicing any other form of complementary or alternative medicine, and the same goes for the United States. (Barnes PM, Powell-Griner E, McFann K, Nahin RL. Complementary and alternative medicine use among adults: United States, 2002. Adv Data. 2004. May 27;(343):1–19. [PubMed])

You can watch the full interview HERE on CETV, a platform we created to help combat the censorship we are and have been experiencing. Our revenue streams have been taken away and thus this is what we came up with to help us continue to keep doing what we do. Thank you for your support!

The Takeaway

“The day science begins to study non-physical phenomena, it will make more progress in one decade than in all the previous centuries of its existence.” ― Nikola Tesla

A great quote that I’ve used multiple times as to why this type of science is still greeted with a frown:

“There seems to be a deep concern that the whole field will be tarnished by studying a phenomenon that is tainted by its association with superstition, spiritualism and magic. Protecting against this possibility sometimes seems more important than encouraging scientific exploration or protecting academic freedom. But this may be changing.” – Cassandra Vieten, PhD and President/CEO at the Institute of Noetic Sciences (source)

The implications of these findings, that our consciousness can and does have an effect on our physical material world, are huge. This is proof that we live in a very spiritual world that has yet to be properly acknowledged. We still have a long way to go.

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Awareness

“Wearing A Mask…Offers Little, If Any, Protection From Infection” – Harvard Doctors

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In Brief

  • The Facts:

    A study published in the New England Medical Journal outlines how it's already known that masks provide little to zero benefit when it comes to protection a public setting.

  • Reflect On:

    Should we have the freedom to wear masks? Why are so many things we are doing right now contrary to data and evidence? Are these measures helping us thrive, or are they totalitarian type measures?

What Happened: Is this fake news? No, it’s a quote directly from a paper published a couple of months ago in the New England Journal of Medicine by, Michael Klompas, M.D., M.P.H., Charles A. Morris, M.D., M.P.H., Julia Sinclair, M.B.A., Madelyn Pearson, D.N.P., R.N., and Erica S. Shenoy, M.D., Ph.D. Whether or not it’s may be up for debate, but one thing is for sure, the conversation shouldn’t be censored. According to the paper:

We know that wearing a mask outside health care facilities offers little, if any, protection from infection. Public health authorities define a significant exposure to Covid-19 as face-to-face contact within 6 feet with a patient with symptomatic Covid-19 that is sustained for at least a few minutes (and some say more than 10 minutes or even 30 minutes). The chance of catching Covid-19 from a passing interaction in a public space is therefore minimal. In many cases, the desire for widespread masking is a reflexive reaction to anxiety over the pandemic.

The calculus may be different, however, in health care settings. First and foremost, a mask is a core component of the personal protective equipment (PPE) clinicians need when caring for symptomatic patients with respiratory viral infections, in conjunction with gown, gloves, and eye protection. Masking in this context is already part of routine operations for most hospitals. What is less clear is whether a mask offers any further protection in health care settings in which the wearer has no direct interactions with symptomatic patients.

The study goes on to examine whether a mask alone is even an effective health-care measure, and discusses its capability alone devoid of other, what seem to be more important practices, like washing your hands. The point is, outside of a healthcare setting, where their usefulness is still questionable, they provide no clear protection from Covid-19, so why are they being mandated like they are? Instead of a mandate, should the citizenry simply be encouraged to wear masks, with the government explaining the science and still giving people a choice?  Why are they saying it’s to protect other people when there is no evidence that it actually does that?

What’s interesting about this particular study is that it’s one of multiple that mention how masks are more of a symbolic representation. As mentioned above, the paper states that “in many cases, the desire for widespread masking is a reflexive reaction to anxiety over the pandemic.” Again, the study is an examination of the validity of masks in a health care setting (which is also questionable) with regards to the new coronavirus, and clearly states that it’s already known that they offer almost zero protection in a public setting.

It is also clear that masks serve symbolic roles. Masks are not only tools, they are also talismans that may help increase health care workers’ perceived sense of safety, well-being, and trust in their hospitals. Although such reactions may not be strictly logical, we are all subject to fear and anxiety, especially during times of crisis. One might argue that fear and anxiety are better countered with data and education than with a marginally beneficial mask, particularly in light of the worldwide mask shortage, but it is difficult to get clinicians to hear this message in the heat of the current crisis. Expanded masking protocols’ greatest contribution may be to reduce the transmission of anxiety, over and above whatever role they may play in reducing transmission of Covid-19.

The study provides other justifications for masks, but the prevention of Covid-19 is not one of them.

Below is a quote from a very interesting paper published in 2016, titled “The Surgical Mask Is A Bad Fit For Risk Reduction.”

As represented by our cinema and other media, Western society expects too much of masks. In the public’s mind, the still-legitimate use of masks for source control has gone off-label; masks are thought to prevent infection. From here, another problem arises: because surgical masks are thought to protect against infection in the community setting, people wearing masks for legitimate purposes (those who have a cough in a hospital, say) form part of the larger misperception and act to reinforce it. Even this proper use of surgical masks is incorporated into a larger improper use in the era of pandemic fear, especially in Asia, where such fear is high. The widespread misconception about the use of surgical masks — that wearing a mask protects against the transmission of virus — is a problem of the kind theorized by German sociologist Ulrich Beck.

The birth of the mask came from the realization that surgical wounds need protection from the droplets released in the breath of surgeons. The technology was applied outside the operating room in an effort to control the spread of infectious epidemics. In the 1919 influenza pandemic, masks were available and were dispensed to populations, but they had no impact on the epidemic curve. At the time, it was unknown that the influenza organism is nanoscopic and can theoretically penetrate the surgical mask barrier. As recently as 2010, the US National Academy of Sciences declared that, in the community setting, “face masks are not designed or certified to protect the wearer from exposure to respiratory hazards.” A number of studies have shown the inefficacy of the surgical mask in household settings to prevent transmission of the influenza virus…

A study published in 2015 found that cloth masks can increase healthcare workers risk of infection. It also called into question the efficacy of medical masks. You can read more about that and access it here.

The physiological effects of breathing elevated inhaled CO2 may include changes in visual performance, modified exercise endurance, headaches and dyspnea. The psychological effects include decreased reasoning and alertness, increased irritability, severe dyspnea, headache, dizziness, perspiration, and short-term memory loss. (source)

There are studies out there that also suggest that wearing masks can indeed help prevent Covid-19, especially in an acute care setting, it’s just that we are hearing so much of it that we forget to examine the science on the other side of the coin.

The list goes on, these are just a few examples.

Manufactured Panic?

The next important question to ask ourselves is, are health authorities making this pandemic out to be more serious than it actually is? Many scientists and epidemiologists from around the world have expressed this belief, and many of them, as a result, have been censored by social media platforms. Why is there an authoritarian “fact-checker” going around censoring information, evidence, and opinions being presented by some of the worlds leading scientists in this area simply because it opposes the narrative given to us by organizations like The World Health Organization? (WHO)

Are masks being used to prolong fear and hysteria?

John P. A. Ioannidis, a professor of medicine and epidemiology at Stanford University has said that the infection fatality rate is close to 0 percent for people under the age of 45 years old. Why are we taking such measures for a respiratory infection when tens of millions of people get infected and die from respiratory viruses every single year?

Why is there so much controversy surrounding the deaths? For example, in Toronto Canada, “Individuals who have died with COVID-19, but not as a result of COVID-19 are included in the case counts for COVID-19 deaths in Toronto.” (source)

Dr. Ngozi Ezike, Director of the Illinois Department of Public Health, recently stated that, even if it’s clear one died of an alternative cause, their death will still be marked as a COVID death.

The Colorado Department of Public Health and Environment announced a change to how it tallies coronavirus deaths amid complaints that it inflated numbers. This has been a common theme throughout the US as well as the World.

Vittorio Sgarbi, Italian politician Mayor of Sutri gave an emotional speech at a hearing on the 24th of April where he emphasized that the number of deaths in Italy due to COVID-19 are completely false and that the people are being lied to.

This isn’t even the tip of the ice-berg when it comes to manufactured deaths.

What’s really going on here? Is this actually about the pandemic, or was Edward Snowden right? That governments are using the new coronavirus to impose more authoritarian measures on the population, measures that will stick around long after the virus is gone? You can read more about his comments here.

Was Dr. Ron Paul correct when he said that this virus is less dangerous than it’s being made out to be? And that people will profit both politically and financially from this in the form of more of our basic rights being taken away? Is this simply being used like the justification for mass surveillance was used? To protect the population, or is it for, as NSA whistle-blower William Binney says, “total population control?” You can read more about his comments here.

The Takeaway

It’s quite clear that a large portion of the population doesn’t agree with various medical mandates, and wearing masks is one of those mandates. The reason is justified, and that’s simply because there is no evidence that they can protect the general public, and depending on the material, in some cases it can be harmful. I find it hard to believe that someone would have an issue with someone else not wanting to breathe in their own carbon monoxide, but I also understand that many peoples perception with regards to this pandemic has been severely manipulated.

On the flip side, due to so many instances where things don’t make sense, this pandemic is contributing to another large amount of people questioning what we are being told and being forced to do by our government, this is causing a deep awakening of the masses. Perhaps this is the larger reason it’s playing out from a collective consciousness perspective.

At the end of the day, more measures are continually pushed upon the population without their consent. We don’t have to continue to obey, continue to elect, and help maintain a system that is clearly not serving us to thrive.

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Awareness

The Physicians For Informed Consent Ask If The MMR Vaccine Is More Dangerous Than The Measles

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What Happened: The Physicians for Informed Consent (PIC) are a group of doctors and scientists from around the world who have come together to support informed consent when it comes to mandatory vaccine measures. Their information is based on science. Their mission is to deliver data on infectious diseases and vaccines, and to unite doctors, scientists, healthcare professionals, attorneys, and families who support voluntary vaccinations. Their vision is that doctors and the public are able to evaluate the data on infectious diseases and vaccines objectively and voluntarily engage in informed decision-making about vaccination. 

You can check out their directors, advisors, and founding members here.

The organization itself is much bigger than the founding members, and includes a coalition of organizations, doctors and scientists.

On their website, they’ve put out some excellent downloadable PDF’s with regards to the MMR vaccine. There are four of them that all present different points.

  1. MEASLES: What Parents Need To Know
  2. MMR VACCINE: Is It Safer Than Measles? 
  3. Waning Immunity & The MMR Vaccine 
  4. FAQ’s: The MMR Vaccine versus the Measles

One of them deals with “what parents need to know about the measles vaccine” and another one presents the information that has them questioning if the MMR vaccine is safer than the measles. They point out that the chances of dying from measles and make many comparisons to the vaccine.

According to a MedAlerts search of the FDA Vaccine Adverse Event Reporting System (VAERS) database, as of 2/5/19, the cumulative raw count of adverse events from measles, mumps, and rubella vaccines alone was: 93,929 adverse events, 1,810 disabilities, 6,902 hospitalizations, and 463 deaths. The National Childhood Vaccine Injury Act has paid out approximately $4 billion to compensate families of vaccine-injured children. As astronomical as the monetary awards are, they’re even more alarming considering HHS claims that only an estimated 1% of vaccine injuries are even reported to the Vaccine Adverse Events Reporting System (VAERS).

The PDF’s are well-sourced and laid out in an easy to read and understand type of manner, and quite detailed. Their arguments are quite compelling, and it would be interesting to present this information to a physician on the opposite end of the spectrum in order to hear or read their rebuttal. So feel free to take a look at them if interested!

Why This Is Important: When it comes to both our individual and collective health, all of us simply want what’s best. Nobody can really deny that, especially for our children. The issue is, many people have been made to believe that vaccines are for the greater good of everybody. We are made to believe that children, for example, who are not vaccinated are actually a danger to the vaccinated children.

The Physicians for Informed Consent are well aware of this argument, and they present a lot of information on why that’s not true. At the end of the day, in order to produce “herd immunity” from vaccines, the vaccines must be 100 percent effective for everybody, all of the time. We already know that that’s not the case and that a large majority are susceptible to vaccine injury. The National Childhood Vaccine Injury act alone is enough to argue against mandatory vaccination and the idea that the unvaccinated are a risk to the vaccinated. In fact, vaccines have been known to spread diseases. This has happened with polio as well as the measles.

For example, during the measles outbreak in California in 2015, a large number of suspected cases occurred in recent vaccinees. Of the 194 measles virus sequences obtained in the United States in 2015, 73 were identified as vaccine sequences. The media (Pharma-owned) generated high public anxiety. This fear-mongering led to the demonization of unvaccinated children, who were perceived as the spreaders of this disease. Rebecca J. McNall, a co-author of the published report, is a CDC official in the Division of Viral Diseases who had the data proving that the measles outbreak was in part caused by the vaccine. It is evidence of the vaccine’s failure to provide immunity. (source)

There are actually decades of examples when it comes to the measles.

The Takeaway

Vaccinations are quite a controversial topic, and vaccine hesitancy continues to increase among not only the global citizenry, but among doctors and physicians as well, which was also expressed at the recent World Health Organization vaccine summit. You can read more about that here.

In today’s day and age, it’s important to ask ourselves if measures taken under the guise of goodwill are really necessary and good for us. Take terrorism, for example, the idea that those who fund the problem, arm the problem, and in some cases create the problem then propose the solution of foreign infiltration, again, under the guise of goodwill.

So what were the real intentions, to stop the terrorists or to take over the country for natural resources and economic power and control?

Are people capitalizing off of the coronavirus? Not just for profit but for control, like Edward Snowden mentioned?

It’s also important to note that pharmaceutical companies hold tremendous lobbying power, even more so than big oil. (source)

Ask yourself, should we not have the right to decide for ourselves what goes into our body? Especially when there is a tremendous amount of flawed logic with the idea of mass vaccinations? Should we not have access to appropriate double blind placebo controlled safety studies? How come there are none for vaccines?

Why are there massive ridicule campaigns against organizations, professionals and people who create awareness about vaccine safety? Is vaccine safety not in the best interests of everybody? Should we not be analyzing and questioning instead of simply believing?

We must ask ourselves if we want to continue to give our consciousness and perceptions about certain medications over to these global and federal health authorities or, is it time to start asking more questions and pointing out facts that don’t really resonate? Why is discussion being discouraged, censored and even punished?

Why is Julian Assange in Jail? Why do we jail those who expose crimes and identify with those who commit them?

At the end of the day, vaccines are not a one size fits all product, and that’s quite clear. There are risks associated with vaccines, and evidence suggests that they are nowhere near as rare as they’re made out to be.

If we can come together as billions and shut down for the coronavirus, imagine what we could do if we come together to oppose measures that we as a citizenry, and as an entire collective, do not desire.

 

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Alternative News

Soft Drink Companies Caught Using Big Tobacco’s Playbook To Lure Young Children

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In Brief

  • The Facts:

    Documents obtained by researchers clearly outline the unethical and immoral actions Tobacco companies used to 'hook' kids onto sugary drinks. They use the same tactics they did for smoking.

  • Reflect On:

    Why do and have our federal health regulatory agencies allow such products to be approved as safe for consumption when they are clearly linked to a variety of diseases, like cancer?

Many moves made by multiple big corporations are extremely unethical, immoral, and downright shocking. These corporations have completely compromised our federal health regulatory agencies, and it’s quite clear that they do not care about the health of the human race and will do anything when it comes to the success of the products they manufacture, including taking illegal and/or immoral actions.

One of the more recent examples comes from the tobacco industry. Companies within the industry used colors, flavors, and marketing techniques to lure and entice children as potential future smokers. They actually used and applied these same strategies to sweetened beverages starting as early as 1963, according to a study conducted by researchers at UC San Francisco.

As the Sugar Scientists point out:

The study, which draws from a cache of previously secret documents from the tobacco industry that is part of the UCSF Industry Documents Library tracked the acquisition and subsequent marketing campaigns of sweetened drink brands by two leading tobacco companies: R.J. Reynolds and Philip Morris. It found that as tobacco was facing increased scrutiny from health authorities, its executives transferred the same products and tactics to peddle soft drinks. The study was published in the March 2019 issue of BMJ.

“Executives in the two largest U.S.-based tobacco companies had developed colors and flavors as additives for cigarettes and used them to build major children’s beverage product lines, including Hawaiian Punch, Kool-Aid, Tang and Capri Sun,” said senior author Laura Schmidt, PhD, MSW, MPH, of the UCSF Philip R. Lee Institute for Health Policy Studies. “Even after the tobacco companies sold these brands to food and beverage corporations, many of the product lines and marketing techniques designed to attract kids are still in use today.” (source)

The new papers, which are available in the UCSF Truth Tobacco Industry Documents Library, a subset of the UCSF Industry Documents Library, reveal the close and tight knit relationships between the big tobacco and big food industries. In fact, in the 60s and 70s, these companies conducted taste tests with mothers and their children to evaluate sweetness, colors and flavors for Hawaiian Punch product line extensions. The children’s preferences were prioritized.

Kool-Aid Joins Marlboro

Meanwhile, tobacco competitor Philip Morris had acquired Kool-Aid, via General Foods, in 1985. The company flipped its marketing audience from families to children, created its “Kool-Aid Man” mascot, and launched collaborations with branded toys, including Barbie and Hot Wheels. It also developed a children’s Kool-Aid loyalty program described as “our version of the Marlboro Country Store,” a cigarette incentives program. (source)

“The Wacky Wild Kool-Aid style campaign had tremendous reach and impact,” said first author Kim Nguyen, ScD, MPH, who is also with the UCSF Philip R. Lee Institute for Health Policy Studies. “Lots of kids in the ’80s dreamed of getting swag from the Wacky Warehouse. What is really ‘wacky’ is that the Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers.”

The tobacco giant also acquired Capri Sun and Tang, and used similar child-focused integrated marketing strategies to drive those sales.

“The industry claims that these tobacco-inspired marketing strategies are not actually targeting children and should be excluded from these industry-led agreements,” said Schmidt. “But the evidence cited in our research shows that these product lines and marketing techniques were specifically designed for and tested on children.” (source)

The UCSF Industry Documents Library was launched in 2002 as a digital portal for tobacco documents. Today, the library includes close to 15 million internal tobacco, drug, chemical and food industry documents used by scientists, policymakers, journalists and community members in their efforts to improve and protect the health of the public.

The Takeaway

At the end of the day, it’s important to recognize that government health authorities and the corporations we buy our food from, among other things, really don’t care about us. This has become extremely evident, as they are responsible for the sharp rise in numerous diseases. It’s not uncommon to see parents buy their children products similar to the ones listed above, and that’s due to mass brainwashing and the fact that we’ve been made to feel that these products are actually safe. This is why awareness is so critical.

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