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UFOs Are Are Real – But Secrecy Is The Real Threat

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In Brief

  • The Facts:

    The presence UFOs has been acknowledged for years, and as time moves on it continues to gain more credible traction within the mainstream. There are many questions to be asked, and much to still be revealed, but is secrecy the real threat?

  • Reflect On:

    What are the reasons for such secrecy? Why is the human race kept in the dark?

Ella Louise Fortune, who worked as a nurse at the Mescalero Indian Reservation near Three Rivers, New Mexico, took the picture you see above while driving along Highway 54 on October 16, 1957, near Holloman Air Force base

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At this moment our media is caught up in a maelstrom of rapid fire reports concerning insider whistleblowers and looming impeachment proceedings. Just a few weeks ago the world wisely turned its attention to the rapid destruction of the Amazonian rainforest and its devastating consequences regarding life on this planet. Despite the sudden absence of coverage on this issue since, that problem has yet to be resolved. It is indicative of our nature to focus on what is new and not on what is truly important. Another astoundingly transformative topic made its way into mainstream media earlier this year but is receiving little attention now. After seven decades of relentless denial, the US military publicly acknowledged the existence of UFOs in our skies. When examined contextually, this casual admission may prove to be the biggest story in the history of humankind.

In May of this year (2019) the New York Times and CBS reported that the US Navy recently admitted that their pilots have been observing objects that defy our understanding of how things are supposed to fly. The actual incidents occurred in 2014 and 2015. Another confirmed encounter referenced in the story involved a squadron from the USS Nimitz, which occurred 10 years earlier. This is the “tic tac” sighting, where several pilots observed a small, elliptical “craft” moving in irregular paths at speeds exceeding what was thought possible. Last week, CNN again reports here that the Navy has “confirmed” that their pilots have encountered UFOs. Is that such an earth-shattering admission? They are objects. They fly. They cannot be identified. So what? The real question is, if the Navy doesn’t know what they are, then what are they? We as the public are left to speculate and fantasize as we await the next morsel of information from our trusted government and news sources.

Many people continue to regard this as a curiosity, a preliminary chapter in a story that will end with the admission of a computer glitch, faulty radar system or errant weather balloon. Those who have followed the history of UFO sightings undoubtedly will conclude that this is the first crack in a wall of military secrecy surrounding thousands of separate extraterrestrial spacecraft encounters that have occurred over more than seven decades. 

Is Proof Subjective?

The broad chasm between “believers” and “deniers” exists because the standards of proof on each side are not the same. On one extreme are those who require extraterrestrial beings to appear at town hall meetings before reconsidering their position. On the other are those who see a shaky video of amorphous lights appearing in the sky and then immediately conclude that E.T. is here. How then are we to assess the footage taken from the viewfinders of fighter pilots? If any more credence is given to this “evidence” it is only because of the credibility that we choose to bestow upon the source that has offered it. If we were to be purely objective, there isn’t anything more here beyond the stamp of validity of trusted institutions like the US Navy and mainstream media. How then are we to proceed?

In this day and age, any form of recorded visual evidence carries the possibility of misdirection. Even though billions of human beings have smart phones with sophisticated cameras at the ready, we must contend with the reality that photographs and video can easily be enhanced, modified or created from scratch to falsely “prove” that an extraterrestrial presence exists on our planet. If we cannot rely on videos and photographs, where then should we look for “proof”?

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Unless one has had a first-hand personal encounter with a being from another star system, the most compelling evidence can only come from the testimony of actual eye-witnesses to UFOs. Could someone else’s personal account offer anything more than a compelling but unsubstantiated story? That is a matter of opinion. On the other hand, eye-witness testimony, though flawed at times, is often offered as the foundation of proof in our legal system today. If witnesses can condemn a suspect of a crime or provide an alibi that leads to their exoneration why wouldn’t we consider testimony with regard to the UFO phenomenon just as seriously?

The military has unofficially acknowledged UFOs for years

Dr. Steven Greer is an Emergency Room Physician who has spent over two decades tirelessly compiling and spreading evidence of extraterrestrial contact with humans and the suppression of this information by the media and governmental organizations. His two documentaries, “Unacknowledged” and “Sirius Disclosure,” have been viewed by millions of people around the world. He has briefed members of Congress and former CIA Director James Woolsley, and in 2001 he held a conference at the National Press Club flanked by 20 retired military, FAA and intelligence officers who all publicly attested to the presence of ETs on Earth.

Among the wealth of information he has made publicly available, Dr. Greer offers over six hours of eyewitness testimony on his Disclosure website, all of which is worthy of consideration. If you have ever listened to these interviews, it is difficult to conclude them to be intentionally misleading. The witnesses are mainly ex-military, some of them having held high positions. They have very similar stories with a few key, consistent elements including a typical military deadpan delivery. Many were early in their military careers at the time of their encounter. They witnessed objects moving through the sky soundlessly at unthinkable speed, making maneuvers that would have crushed their pilots and then abruptly vanish. Often physical evidence of the encounter remained. Their stories are often corroborated by other eyewitnesses and radar technicians. They claim that they were threatened by their superiors if they spoke out, so they waited, for decades in many cases. Now that their military careers are long over, they find it meaningless to keep their vows of silence and wish to live out their remaining years with a clean conscience. There is, of course, the possibility that they are lying, but what would be their motive? They are not gaining fame or fortune for their candor. Most of them are unwilling to state that what they saw was from another planet or star system, they simply know that things just don’t move like that, at least not anything from around here anyway.

How we choose to interpret these accounts, and more recently those of the F-18 pilots in the New York Times and on CNN, depends on your perspective and how flexible you are in your belief system. Here I would like to explore the “middle” ground. If you believe they are telling the truth and you also believe that extraterrestrial craft are an absurd fantasy perpetuated by a pocket of our population that is tired of acceding to Einstein’s special theory of relativity (which dictates that “warp” speeds are a physical impossibility), it can only lead you to the following conclusion: the objects they saw are real and they are from here. In other words, secret military aircraft would explain most, if not all of the incredible stories told by people who seem utterly convinced of their experience and continue to remain undeterred in their account despite continuous attacks from “debunkers” and dismissal from every “real” media source.

In recent years the government of the United States has been spending around $700,000,000,000 per year (source). Every once in a while we all get a glimpse of what some of this money is paying for when never-before-seen, radar-invisible, futuristic looking flying machines capable of classified speeds and unconfirmed altitudes that are made from obscure materials are rolled out of hangars with a modicum of fanfare. It is not unreasonable to assume that “we” have others out there being tested and tweaked. Flight testing is a necessary part of the development cycle of new technology and could explain many UFO sightings. It would also explain why the military has been so conspicuously tight-lipped about the whole thing. Why jump to the fantasy of ancient, interstellar civilizations that have found a way to crack the cosmic speed-limit when everything could be neatly explained by super-classified military flying machines running test flights?

The secret airship theory certainly ties up many of the loose-ends while not forcing us to discredit the earnest testimony of many eye-witnesses of unexplained aerial phenomena from our brothers and sisters in uniform. It does, however, introduce a new wrinkle in our understanding of the current state. If there are secret aircraft, from whom are they being kept a secret?

A Brief history of Secrecy

We may be quick to conclude that secrecy is a necessary part of modern warfare, and that having weapons technology up our sleeve endows us with a tactical advantage over our adversaries. Upon closer consideration, this military strategy has implications that are potentially very troubling.

To better explain, let us consider the advantage of secret weapons technology historically. In the closing months of WWII it became increasingly apparent that the empire of Japan had little intention of surrendering to the Allied Forces despite their continued heavy losses of life. Emperor Hirohito and propagandists worked the Japanese public into a frenzy through synergistic narratives of nationalism, honor and fear. The introduction of Kamikaze pilots, young warriors of sound mind that were willing to fly their propeller-driven planes directly into American ships, gave the world a startling glimpse into the depth of Japan’s resolve. The United States had something up their sleeve as well.

The possibility of harnessing the power of atomic fission through a chain reaction had been stirring in the minds of theoretical physicists long before the start of the war. The idea of turning this potential force of nature into a weapon came soon afterwards. The Manhattan Project, the secret effort of the US military to build the atomic bomb, did not take place in an isolated desert location called Los Alamos alone. It was an enormous feat of science and engineering that required participation from not only theoretical physicists but engineers, mathematicians, material scientists, construction contractors and laborers. Thousands played a role and their efforts were distributed around the country, from New Mexico to Tennessee. To put it into perspective, the atomic bomb was not constructed only from stuff sitting around. The element Plutonium (used in the Nagasaki bomb) was synthesized by bombarding Uranium with neutron radiation and isolating the products. Prior to the Manhattan Project plutonium was a substance that had not existed beyond extremely trace quantities on our planet.

None of the public and very few of those involved with its production knew what the purpose of all of this activity really was about. Even the Vice President at the time, Harry Truman, was unaware that this effort was taking place. He took the oath of office on April 12, 1945 and was only then briefed about the extent and implications of the Manhattan project. If coordinated correctly, an awful lot of smart people can be kept in the dark about a lot of things, including their own role in a bigger picture.

The decision to deploy the first atomic weapon upon human beings was made behind closed doors. The successful test of an atomic weapon on July 16, 1945 (The Trinity Test) demonstrated undeniably that our species had entered a nuclear age. By most historical accounts, neither the existence of an atomic bomb nor the results of the Trinity test were ever shared with the Japanese government prior to the bombing of Hiroshima just three weeks later. Although it has been reported that a group of leading physicists involved in the development of the weapon formally requested that Truman reconsider his approach, they were not heeded. President Truman made the decision to drop the bomb with no specific warning to the Japanese about its potential for devastation. Ultimately he and his advisers believed that the impact of the bomb would be maximized if it occurred unannounced. Leaflets dropped on the people of Nagasaki several days later did reference the weapon . Because the empire of Japan refused to unconditionally surrender, that city was destroyed with another atomic bomb as well.

Secrecy is the real threat

President Truman’s reasoning has been the subject of much scrutiny and debate. Regardless of one’s critique of his rationale, it is obvious that the use of a weapon as a deterrent is only possible if the enemy is aware that it exists. One can argue that this has been proven as no nuclear weapon has ever been deployed on humans in the 74 years since the destruction of Nagasaki. Indeed, the hegemony nuclear powers exert over the rest of the world only exists because everybody knows who has them and who doesn’t. 

What then is the intent of new kinds of weapons and technology that are are hidden? Secret weapons cannot be deterrents against aggressive action. Weapons that remain hidden in secrecy are necessarily offensive. Moreover, secret weapons can serve a more diabolical purpose than the damage they inflict. If no one knows their damage signature, range or how they are deployed they can potentially be used to synthesize conflict and implicate innocent parties. How would anyone be certain of the source of the aggression? Secret weapons do not exist to prevent wars, they exist to start them.

The atomic bomb was kept a secret for three weeks. Little else has been offered to the public since. It would be naive to to assume that no newsworthy progress has been made with weapons technology beyond supersonic airplanes, miniaturized thermonuclear devices and self-guided drones in the intervening seventy years. If weapons and contrivances of unknown capability are in existence outside of the public eye we must also acknowledge that acts of terror and aggression around the world must carry with it some uncertainty about their origin and intent.

Depending on which sources we trust there have been dozens of staged events portrayed as attacks deserving of retaliation throughout our history, in the United States and around the world. The sinking of the Lusitania, the Gulf of Tonkin events, and Operation Northwoods are just a few of the many actual or planned “false flag” events that our government has admitted were covert operations designed to provoke public outrage and mobilize our war machine. The first resulted in our entry into the first World War, the second resulted in the massive remilitarization of our presence in Vietnam and the third was one of several schemes conceived by JFK’s military advisors to force a US invasion of Cuba using remotely piloted commercial aircraft flown in to American targets. It is likely that those who questioned our government’s depiction of those events at the time felt the same backlash endured by those who continue to exhort others to reexamine the events of 9/11 today.

Three weeks ago we were told by U.S. Secretary of State (and former CIA director) Mike Pompeo that the recent attacks on Saudi oil fields were yet another “act of war” committed by Iran. Tehran continues to vehemently deny his account and insist that it is the work of the Houthis, a Yemeni rebel group. Pompeo characterizes that assertion as “literally nuts” and that an appropriate response would not necessarily be limited to economic sanctions against Iran. Is it possible that neither Iran nor the Houthis were responsible for these attacks?

Whether or not you consider a discussion around UFOs and extraterrestrials to be flippant, the recent attention media has placed on this phenomenon offers an opportunity to consider the depth and implications of secrecy more soberly. Perhaps the US Navy has offered up this footage (15 years after the actual incident in the case of the “tic-tac” sighting) to be forthcoming. Regardless of their intent, it is important to put this admission into context. Have these been the only sightings since 2004? Is it reasonable to assume that this recent disclosure reflects a spirit of transparency or have there been numerous other unacknowledged encounters with UFOs as the “unofficial” testimonies indicate?

If these objects reported by the Navy are not of extraterrestrial origin we must avail ourselves to the reality that weapons and craft of spectacular capability are hidden not just from our “enemies” but from all of us. In either case, it is clear that despite the tepid public reaction to this Navy report, it has offered us a rare glimpse of the depth and breadth of secrecy that has been imposed upon us, if we are willing to pay attention. This wall of secrecy does not merely hide a few irrelevant facts. It may very well be an all-encompassing “distortion field” that has perpetuated a vastly different interpretation of global events while squelching a potential, transcendent truth about our history and our role in a greater cosmic neighborhood.

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Corey Feldman To Release Documentary On The ‘Biggest Problem In Hollywood’ – Pedophilia

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In Brief

  • The Facts:

    Child actor Corey Feldman recently released a trailer for his upcoming documentary "(My) Truth: The Rape of Two Corey's" that is set to expose his experience with pedophilia as a child actor in Hollywood.

  • Reflect On:

    For years this problem has continued, and does today. How does it continue to happen with so much awareness? How much power do these people have? Who are they connected to?

The topic of pedophilia and the trafficking of children has gained a lot of attention within the past year alone, more than we’ve ever seen from the mainstream. This is due in large part to revelations like the entire Jeffrey Epstein/Prince Andrew Saga, which brought even more attention to this issue. Another example is the rampant child porn haring that’s been happening within the Pentagon.

And so there is a growing awareness to the fact that this type of activity is going on in places of high power amongst many people who seem to be above the law. Fortunately we have seen some prosecutions, like the recent conviction of the Vatican’s Cardinal George Pell for sexually abusing children. The list is long. In fact, more details have emerged suggesting that one of Epstein’s main jobs was to entrap high profile people into committing these very types of crimes. You can read more about that specifically here.

Hollywood

When it comes to Hollywood specifically, Harvey Weinstein and recent Kevin Spacey allegations have been responsible for bringing even more awareness to the problem of sexual abuse, and it’s not surprising that Weinstein roamed within the same circles as Epstein, as you can see here.

Smallville actress Allison Mack’s role as a lead member of the NXIVM sex cult also brought attention to the issue. She worked for owner Keith Raniere helping to recruit people into what appeared on the surface to be executive success programs designed to empower people, but within the inner circle was something much different. Raniere was arrested, along with Mack, in March 2018 in Mexico on charges of sex trafficking. This group also has strange connections to the powerful elite, as Billionaire heiress Clare Bronfman was involved, and was indicted on racketeering charges. Rolling Stone reported:

“There are strange political connections as well. Mark Vicente, a documentary filmmaker and former high-ranking member of the group, testified at the trial of NXIVM head Keith Raniere that Clare Bronfman, the billionaire Seagram’s heiress and alleged benefactor of the organization, approached him and a few other members of the group to help her make a contribution to a Clinton campaign.” (source)

So, as you can see, all this is connected in some very strange ways.

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Corey Feldman

A few years ago, one of the biggest child actors of all time, Corey Feldman, gave an interview stating that pedophilia is actually the biggest problem in Hollywood. He’s obviously not the only one from Hollywood who has raised these types of concerns, and he comes from a place of direct experience being one of the biggest child actors of all time.

For a number of years now, he’s been on a mission to expose what’s happening in Hollywood, and what has happened in Hollywood and he’s gone about it very carefully. Now, it’s all culminates in a documentary that’s set to be released on March 9th. During the process, Feldman has been quite outspoken about how hard the process has been, which includes numerous death threats against him and his family and constant requests for him to stop what he’s doing. Obviously there are some very powerful people out there who are afraid of being exposed.

“I can tell you that the number one problem in Hollywood was, and is, and always will be pedophilia. That’s the biggest problem, for children in this industry. . . . It’s all done under the radar . . . it’s the big secret. I was surrounded by them when I was 14 years old . . . they were everywhere, like vultures.” (source)

– Corey Feldman

Since Feldman’s allegations, more victims seem to have come forward. A couple of years ago, the LAPD announced were investigating  28 big name Hollywood moguls for multiple sex crimes. You can read more about that here.

 “Never before has the department received so many sexual assault allegations involving high-profile figures at one time, including many complex cases that are years old with multiple alleged victims.”–LA Times

The trailer for his documentary is below. The title of the documentary is “(My) Truth: The Rape of Two Corey’s,” in memory of his best friend, fellow child star Corey Haim, who has since passed. You can watch a recent interview with Corey and his wife regarding the film, here. And you can follow Corey on twitter for updates, here.

The Issue Goes Much Deeper Based on Our Research

The term “ritual” hasn’t been mentioned in the mainstream. On November 12, 2012 the former Prime Minister of Australia, Julia Gillard, set into motion a Royal Commission to inquire into institutional responses to child abuse. Five years later, in December 2017, the Royal Commission presented its final report to the government, an absolutely damning indictment against institutions that dealt with children, including the Catholic Church. As a result, the current Australian Prime Minister, Scott Morrison, delivered a public apology on October 22, 2018.  You can read more about that story here.

“The crimes of ritual sexual abuse happened in schools, churches, youth groups, scout troops, orphanages, foster homes, sporting clubs, group homes, charities, and in family homes as well.” Australian Prime Minister, Scott Morrison

A paper published in European Psychiatry titled The cremation of care ritual: Burning of effigies or human sacrifice murder? The importance of differentiating complex trauma from schizophrenia in extreme abuse settings” by Dr. Rainer Kurz, explains, a chartered occupational psychologist (Doctor of Philosophy (Ph.D.) at The University of Manchester. Master of Science (MSc) Industrial Psychology at The University of Hull)

In the wake of institutional abuse enquiries and the ‘unbelievable’ child abuse perpetrated by celebrities like Jimmy Saville and Ian Watkins, a ‘new reality’ is setting in that child abuse is pervasive and knows no limits. Reports of elaborate rituals with ‘mock’ human sacrifices at the highly secretive annual ‘Bohemian Grove’ summer festival point towards a pervasive interest in the occult in high society. Mental health professionals have a ‘duty of care’ towards their service users. Unless clear and irrefutable counter-evidence is available it is inappropriate to claim that disclosures of extreme abuse and/or human sacrifice rituals are ‘delusions’ and indicative of Schizophrenia.

When it comes to these pedophile rings and what goes on within them,  the paper linked above cites multiple papers and explains multiple cases:

Epstein, Schwartz & Schwartz (2011) described cases of ‘Forced Impregnation’ by cult members which were followed by Human Sacrifice rituals. They also described UK based abuse groups forced ‘child-on child’ sex abuse salient to the case. Scott (2001) described the casual ease with which some abuse perpetrations torture and kill. 36 survivors completed her survey of whom 34 claimed abuse by members of their immediate family, and 21 by one or both parents. For 34 ritual abuse in childhood involved murder and for 16 involved forced childbirth/abortion. Bekker, Karriker, Overkamp and Rutz (2008) found in their extreme abuse survey that ‘forced impregnation’ by 40 % of 1041 of adult survivors and 33 % of  82 child survivors, and disclosed to 70 percent of 221 professionals bearing witness. Murder of a ‘breeder baby’ by the perpetrators was reported by 26%, 18% and 55% respectively. Witnessing murder by perpetrators was reported 56%, 43% and 77% respectively.

Research eventually led to the Franklin scandal that broke in 1989 when hundreds of children were apparently flown around the US to be abused by high ranking ‘Establishment’ members. Former state senator John W DeCamp, cited as one of the most effective legislators in Nebraska history, is today attorney for two of the abuse victims. A 15 year old girl disclosed that she had been abused since the age of 9 and was exposed since the age of 9 and was exposed to ‘ritual murder’ of a new born girl, a small boy (who was subsequently fried and eaten) and three others. (source)

Related CE Article: Jeffrey Epstein’s Case Raises Questions About Royal Family Pedophilia & Elite Ritualistic Abuse of Children

Our Interview With A Survivor

Anneke Lucas is an author, speaker, advocate for child sex trafficking victims, founder of the non-profit organization Liberation Prison Yoga, and creator of the Unconditional Model.

Her work is based off her 30-year journey to restore her mental and physical wellbeing after surviving some of the worst atrocities known to humankind before the age of 12. Sold as a young child into a murderous pedophile network by her family, she was rescued after nearly six years of abuse and torture.

We recently conducted an interview with her. Below is a clip from the four part series, as it was a very long and detailed interview. You can access the full interview HERE on CETV, a platform we created to help combat internet censorship and allow us to continue to do our work and get the word out about various issues and topics.

This interview goes deep and there’s a good conscious takeaway as to why exposing this type of thing is good, and helps moves humanity forward in several different ways.

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The Nurse Cat From Poland Who Looks After Sick & Injured Animals In A Shelter

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In Brief

  • The Facts:

    Rademenes is a little black cat that has miraculously escaped death after a very close call caused by an upper-respiratory infection. A few years ago he made headlines when his story got out about how he comforts other sick animals.

  • Reflect On:

    We have so much to learn from animals, and we have no right to abuse them in any way.

This is just a simple heartwarming story to hopefully make your day! Rademenes is a little black cat that has miraculously escaped death after a very close call caused by an upper-respiratory infection. He was originally brought to an animal shelter in Bydgoszcz, a city in Poland, to be euthanized, but against all odds, this little black kitty survived. Now with a second chance at life, Rademenes has decided to give back, and spends his days taking care of other animals in the shelter that he was originally admitted to. Workers at this shelter jokingly call this friendly kitty one of their “full-time nurses,” as he provides love and comfort to sick and injured animals. Read on for more of this heartwarming story!

Rademenes is often seen cuddling up and caring for the sick animals that come into the shelter…

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He is known to spend extra time and give extra attention to those animals that are recovering from surgery.

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What a caring and loving guy! I notice whenever I’m sick or upset, my cats seem to know and give me extra attention.

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veterinary-nurse-cat-hugs-shelter-animals-radamenes-bydgoszcz-poland-8

This furry, black creature will often lick and clean out the ears of the animal patients at the shelter. 

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So sweet…

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These animals are so lucky to have Rademenes by their side! Hopefully he can continue on providing comfort and love for years to come!

veterinary-nurse-cat-hugs-shelter-animals-radamenes-bydgoszcz-poland-9

Much Love

Source:

http://tvnmeteo.tvn24.pl/informacje-pogoda/polska,28/rademenes-czarny-kot-ktory-przynosiszczescie-chorym-zwierzetom,162731,1,0.html

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Apple Fined £21,000,000 For Deliberately Slowing Down Older iPhone Models

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In Brief

  • The Facts:

    Apple was caught deliberately slowing down and degrading the battery life of older iPhone models.

  • Reflect On:

    What causes us to create products that are useless after just a year or two? Are we greedy? Or is our economy forcing constant growth and the need to keep raising profits just to stay alive and keep shareholders happy?

An investigation launched in January 2018 determined that Apple had used a software update in order to deliberately slow down older iPhone models. Even though Apple admitted to this accusation, they claim it was done in an effort to try and help preserve the battery life of the phone.

The investigation was undertaken by a consumer watchdog from France, and now Apple will face the wrath of France’s Directorate General for Competition, Consumption and the Suppression of Fraud (DGCCRF), who recently announced this on their website.

The DGCCRF has indeed shown that iPhone owners had not been informed that the updates of the iOS operating system (10.2.1 and 11.2) they installed were likely to slow down the operation of their device.

These updates, released during 2017, included a dynamic power management device which, under certain conditions and especially when the batteries were old, could slow down the functioning of the iPhone 6, SE models and 7.

Unable to revert to the previous version of the operating system, many consumers would have been forced to change their batteries or even buy a new phone.

Apple has not yet commented on this conclusion. However according to the DGCCRF, they have accepted the fine.

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Apple’s Apology

In 2017, when the investigation began, Apple attempted to save face with their consumers by posting the following apology:

We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.

We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about the issue so we would like to clarify and let you know about some changes we’re making.

Along with this apology, Apple announced that the company would reduce the cost of the replacement batteries for iPhone 6s and later editions that are out of warranty. They reduced the price from $79 to $29 and this was available anywhere Apple products were sold until December 2018.

Planned Obsolescence?

If you are unfamiliar with this term, it is used to describe a practice companies often use when designing their products, designing them with the intention of having them break down so that consumers will have to repeatedly purchase the product more often. From a business standpoint, it makes sense, if the consumer only had to buy each product once in their life, that wouldn’t be very good for business. But having it deliberately break down every couple of years ensures that the consumer will keep buying it over and over again.

The term ‘perceived obsolescence’ refers to products that are seemingly out of date, and thus the consumer makes the decision to replace the item, even if it’s still in perfect working condition. We all know Apple is famous for this. We see images of people waiting in line overnight, in the cold, just to get the latest model, even though their current model is just fine. Considering Apple comes out with a new model at least every year, all the company would have to do is market it correctly, adding just the right features to persuade the consumer that they must have it. In this day and age, that’s pretty easy to do as we often want the latest and greatest thing to satisfy our constant yearning for more.

Irresponsible or A Factor of Our Economy?

It is great to know that organizations such as the DGCCRF exist, so that these massive corporations can be held accountable for their actions. Not only are these types of business practices deceptive and unfair to the consumer, but from an environmental standpoint, they are destructive. When you consider the amount of resources, manpower, time, and money that are put into these products just to have them deliberately break down, there is very little upside to this tactic other than to keep making more money. This is a clear example of how our species is disconnected from themselves and the world.

We must then ask: what really creates these decisions? Is it greed? The need to stay alive? The need for companies to always post profits? Which then leads us to ask, if we built an economic system where everything gets more expensive every year, and where companies always are forced to do better, doesn’t this mean that we will always have to find ways to cut corners and get people to buy? The thinking of scarcity, which creates and economy based on scarcity is not going to be solved by policy, but a rejection and change in our economic system as a whole. This is course will only come from us changing our thinking first though.

The fact of the matter is that there is technology that exists now that can last much longer than what we currently have available to us. We choose as a whole to use lower quality products just so we can keep our scarcity-based and destructive economic system alive.

This is why we made our latest film called Regenerate: Beyond The CO2 Narrative. It’s a look at our environmental issues from a whole new perspective, one that truly aims to solve the issues we face instead of simply blaming CO2 and working to maintain a scarcity-based economy. You can check out the trailer here.

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