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Anthropologists & Scientists Explain How Ancient Humans Were Predominantly Vegan

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In Brief

  • The Facts:

    dental, bone, DNA, and ancient human fecal analysis have shown considerable evidence that many ancient humans and ancient human-like species ate mostly plants.

  • Reflect On:

    Have we been misled and lied to for the sake of profit and greed?

There are many experts in the fields of anthropology, biology and all other sciences who have been creating awareness about the fact that ancient humans were not big meat eaters as they’ve been portrayed to be by mainstream education. This begs the question, where did this idea come from? Sure, sharp stone tools and canines like the ones found on a Gorilla, who by the way is vegan, may have led to assumptions that have perpetuated for many years, but in my opinion the answer is quite clear: big food marketing. Big food companies, like big pharmaceutical companies, have tremendous amounts of power, especially over our federal health regulatory agencies. As a result, we’ve literally been brainwashed into thinking our current recommended food guides are actually healthy and backed by science and history. Perhaps we’ve been misled, and new information and methods of testing are helping to shatter these assumptions that have been ingrained into human consciousness for a long time.

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Recent advances in technology and science have discovered that microscopic fossils of plant foods are abundant at various sites of ancient humans, indicating a vegan diet. Furthermore, dental, bone, DNA, and ancient human fecal analysis have shown considerable evidence that many of these people ate mostly plants.

One of these experts is Dr. Christina Warinner (seen in the picture above), who earned her Ph.D. from Harvard University in 2010 and received her postdoctoral training at the University of Zurich (2010-2012) and the University of Oklahoma (2012-2014). She became a Presidential Research Professor and Assistant Professor of Anthropology at the University of Oklahoma in 2014, and is currently a Leader in Microbiome Sciences at the Max Planck Institute for the Science of Human History.

Her work has led to some very interesting findings and conclusions:

“Humans do not have any specialized genetic anatomical or physiological adaptations to meat consumption. By contrast, we have many adaptations to plant consumption.” (The Game Changers documentary)

She goes deeper in her presentation at the 2016 International Conference on Nutrition in Medicine. She brings up various points, going into her research analysis of ancient gut micro-biomes and more. She also brings up the fact that our digestive systems are clearly constructed to digest plants and fibres that require a longer processing time, not meat. They are much longer than those of meat-eating animals, and the fact that no adaptations exist within our digestive system to consume animal flesh is a crucial point.

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There are many facts that Dr. Warinner points to in her research, like how humans cannot produce their own vitamin C, which is one of many factors indicating just how reliant we are on plant foods for certain vitamins. There is nothing essential within meat that cannot be found within plant foods. Some may point towards vitamin B12, but B12 isn’t made by animals.

B12 is made by bacteria that all animals consume. It’s found in the soil and in water. It’s the same as protein, as all protein originates from plant sources, which is how the animals that people eat actually acquire their protein in the first place. Before industrial farming, humans and animals got their B12 from the traces of dirt found on plant foods or by drinking water from freshwater lakes, rivers, and streams. As a result of pesticides polluting our waterways, forcing us to chlorinate our water among other things, the B12 bacteria originally in water has been killed off for the most part. Even farm animals are required to take B12 supplements. Both meat eaters and vegetarians/vegans are commonly found to be low in B12–it has nothing to do with eating meat.

Another common argument is that we need to eat meat for essential amino acids. This is simply false, as there are multiple plant sources where we can get all of our required amino acids.

Gradual increases in brain sizes of early humans have also been attributed to meat, but research is showing that “because there is not a very strong match between meat consumption and gradual increases in brain size, scientists have looked to other options. And given that plant foods are such an important part of modern humans that hunt and gather foods, the money is on plant foods and shift in the kinds of plant foods as being the major driving factor in increasing brain size.” – Nathaniel J. Dominy

“We have a brain, that just is desperate for glucose. It’s such a fussy organ, that’s the only thing it really takes in for energy. Well, meat is not a very good source of glucose, to have a big brain like this you need to eat something different. And the most efficient way to get glucose is to eat carbohydrates.” – Dr. Mark Thomas, geneticist, University College, London (The Game Changers documentary)

Just looking and studying human anatomy, again, it seems we are built to eat plants, and  “substantial evidence shows that the ancestral lineage that led to humans had a plant-based diet.” (source)

The bottom line is that most ancient humans, and human-like creatures, were predominately vegan. Some ate meat, but many didn’t. For example, Neanderthals in Spain ate no meat at all, according to a study published by Nature.

That being said, even if some did eat meat, there were none that had a diet that was predominate in meat. One group of researchers published a study in the American Journal of Physical Anthropology which stated:

“We are suggesting that animal proteins would be less important overall and that’s particularly true for interpretations of Neolithic farmers. What that would mean is that they are having more of a balance of animal and plant protein in their diet, suggestive of a mixed existence strategy.” (source)

An article by Rob Dunn written for Scientific American titled “Human Ancestors Were Nearly All Vegetarians” goes into greater detail about this issue, from an evolutionary perspective, bringing up multiple points about how our guts evolved to stick to a vegetarian diet.

A great article I like to point people towards comes from University of Utah geochemist Thure Cerling, who spearheaded a set of fairly recent new studies that show how early humans and their ancestors and relatives made a surprising dietary switch some 3.5 million years ago, changing from an ape-like diet of mostly leaves and fruits and shrubs to a grass-based diet of grasses and sedges. He gives a great timeline and overview, which you can read here.

I’m just trying to hammer home the fact that it’s been strongly established in scientific literature that ancient human-like ‘ancestors’ predominately ate plant-based diets.

SEE our articles and take on the theory of evolution.

Another Reason We Are Not Designed To Eat Meat: The Health Consequences of Doing So

“With overwhelming scientific evidence to many of the most common deadly diseases, I discovered that the meat, egg, and dairy industries have been engaged in a covert response, funding studies that deny this evidence while burying their involvement in the fine print. One of the hired guns paid to conduct these studies is Exponent, INC. A company whose research was used by the Tobacco industry to deny the connection between second hand smoke and cancer. For more than 50 years, Exponent has generated studies that challenge the health-risks of everything from asbestos, arsenic and and mercury, to animal foods.” – James Brett Wilks, a retired English professional mixed martial artist, Producer and narrator of  “The Game Changers” documentary

“The formula, works beautifully for people selling food, it works beautifully for people selling drugs to treat the diseases that bad food causes, and it works beautifully for the media, which can give us a new story about diet, everyday. But despite the appearance in our media of confusion, there’s massive global consensus about the fundamentals of a health-promoting, and it’s a diet that every time… In every population, every kind of research, it’s a plant food predominant diet, every time.” – Dr. David Katz, Founding Director of Yale University Prevention Research Center (The Game Changers documentary)

Take milk, for example. The majority of people on the planet are lactose intolerant for a reason. In some parts of the world, lactose intolerance is as high as 90 to 100 percent of the population. (source) Humans are the only species to drink milk after weaning and the only species to drink the milk of another animal. Have we been fooled by big food marketing? Why are global food guides changing to a more plant-based foundation? It’s because things are changing.

A recent study conducted by researchers in California and France found that meat protein is associated with a very sharp increased risk of heart disease, while protein from nuts and seeds is actually beneficial for the human heart.

The study is titled “Patterns of plant and animal protein intake are strongly associated with cardiovascular mortality: The Adventist Health Study-2 cohort.” It was a joint project between researchers from Loma Linda University School of Public Health in California and AgroParisTech and the Institut National de la Recherche Agronomique in Paris, France.

It was published in the International Journal of Epidemiology. The researchers found that people who ate large amounts of meat protein, which is a daily norm for many people, represented a portion of the human population that would experience a 60 percent increase in cardiovascular disease (CVD), while people who consumed large amounts of protein from nuts and seeds actually experienced a 40 percent reduction in CVD.

81,000 participants were analyzed for this study. The authors emphasized that they, as well as their colleagues, have long suspected that the protein from nuts and seeds protects against heart and vascular disease, while protein from meat, especially red meats, increases your risk. They were right.

While underconsumption of protein is harmful to the body, overconsumption comes with risks as well. In the United States, the average omnivore gets more than 1.5 times the optimal amount of protein, and most of that protein is from animal sources. This is bad news because excess protein is often stored as fat. This stored animal protein contributes to weight gainheart diseasediabetesinflammation, and cancer. But again, this is only from animal protein.

The study concluded that:

Associations between the ‘Meat’ and ‘Nuts & Seeds’ protein factors and cardiovascular outcomes were strong and could not be ascribed to other associated nutrients considered to be important for cardiovascular health. Healthy diets can be advocated based on protein sources, preferring low contributions of protein from meat and higher intakes of plant protein from nuts and seeds.

A 2015 study published in Cell Metabolism is one of multiple studies that points out:

Mice and humans with Growth Hormone Receptor/IGF-1 deficiencies display major reductions in age-related diseases. Because protein restriction reduces GHR-IGF-1 activity, we examined links between protein intake and mortality. Respondents (n=6,381) aged 50–65 reporting high protein intake had a 75% increase in overall mortality and a 4-fold increase in cancer and diabetes mortality during an 18 year follow up period. These associations were either abolished or attenuated if the source of proteins was plant-based.

Increases in 1GF1, which also goes way down during fasting, is correlated with a number of diseases. Again, protein increases it, but, as the study above states, “these associations were either abolished or attenuated if the source of proteins was plant-based.”

Multiple studies have shown the difference between animal protein and plant protein. Another great example comes from Colin Campbell, a Professor Emeritus of Nutritional Biochemistry at Cornell University, whose experiments on laboratory rats showed cancer cell growth can be turned on or off by simply varying the amount of animal protein included in their diet. This was an enormous discovery, with implications to the diets of millions of people. His results, from what’s known as the “China Study,” have proven to be replicable.

This trend is gaining more scientific inquiry as popularity grows. At least 542,000 people in Britain now follow a vegan diet –  up from 150,000 in 2006 – and another 521,000 vegetarians hope to reduce their consumption of animal products. It is evident that veganism has become one of the fastest growing lifestyle choices. (Source #2)

“When it comes to getting protein in your diet, meat isn’t the only option. Mounting evidence shows that reducing meat and increasing plant-based protein is a healthier way to go. A diet with any type of meat raises the risk of heart disease and cancer, when compared with a vegetarian diet.”  Dr. Deepak Bhatt, a Harvard Medical School professor and Editor-in-Chief of the Harvard Heart Letter (source)

A more recent study conducted by researchers at Harvard Medical School and Massachusetts General Hospital followed more than 130,000 people for 36 years, monitoring illnesses, lifestyles, diets and mortality rates. They found that substituting between 15g and 19g of animal protein, the equivalent of a single sausage, for legumes, pulses, nuts and other planet protein, significantly decreased the risk of early death.

In America alone, approximately 40% of the population is pre-diabetic. This translates to millions of people. Multiple studies have shown that red and processed meats (also recently linked to cancer by the WHO), as well as animal protein in general, increase the risk of type 2 diabetes. In omnivore populations, the risk of diabetes is doubled compared with vegans. Another study found that eating meat once a week or more over a 17-year period increased the risk of diabetes by a startling 74%. A follow up study was conducted and found that increasing red meat intake by more than just half a serving per day was closely associated with an almost 50% increased risk of contracting diabetes over four years.

Eating meat specifically increases your chances of having elevated levels of inflammation in your body, which can lead to a number of short-term and long-term health consequences.

Chronic inflammation has been linked to atherosclerosis, heart attacks, strokes, diabetes, and autoimmune diseases, among other problems.

Plant-based diets, on the other hand, are naturally anti-inflammatory. This is because they offer lower inflammatory triggers (versus the saturated fat, endotoxins, and other toxins released from bacteria found in animal foods). Multiple studies have shown that those who switch to a plant-based diet can dramatically lower their level of C-reactive protein (CRP), an indicator of inflammation in the body.

Another big risk factor for heart problems is high blood cholesterol. Saturated fat, primarily found in meat, cheese, poultry, and various other animal products, dramatically influences our blood cholesterol levels. Yet when people switch to plant-based diets, their blood cholesterol drops significantly, as several studies have shown.

Studies have confirmed that plant foods help shape a healthy intestinal microbiome. This is just another reason (out of many) why scientists and health professionals are becoming big advocates for plant-based diets. The fibre found in plant foods helps promote the good bacteria that’s needed in our guts. Dairy, eggs, and meat, on the other hand, help foster the growth of disease-causing bacteria.

“Landmark studies have shown that when omnivores eat choline or carnitine (found in meat, poultry, seafood, eggs, and dairy), gut bacteria make a substance that is converted by our liver to a toxic product called TMAO. TMAO leads to worsening cholesterol plaques in our blood vessels and escalates the risk of heart attack and stroke.

Interestingly, people eating plant-based diets make little or no TMAO after a meat-containing meal, because they have a totally different gut microbiome. It takes only a few days for our gut bacterial patterns to change – the benefits of a plant-based diet start quickly!”

– Michelle McMacken, MD

The Takeaway

The information presented in this article is only a fraction of the knowledge out there. It’s quite clear that the majority of people who roamed the Earth before us ate a lot of plants, and for some reason that’s been left out of history. It’s also quite clear that the dominating consensus with regards to overall human health is that a plant-based diet is best, especially for combating multiple diseases, while animal-based diets do the exact opposite, not to mention destroy our planet.  Furthermore, many animals are suffering, it’s an industry that’s completely devoid of compassion and empathy, factors that need to return to Earth.

At the end of the day this is just information ,and in some cases, when it comes to diet, many people can have a strong reaction, especially if the information goes against what they’ve believed for many years. It’s best to keep an open mind.

 

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Corey Feldman To Release Documentary On The ‘Biggest Problem In Hollywood’ – Pedophilia

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In Brief

  • The Facts:

    Child actor Corey Feldman recently released a trailer for his upcoming documentary "(My) Truth: The Rape of Two Corey's" that is set to expose his experience with pedophilia as a child actor in Hollywood.

  • Reflect On:

    For years this problem has continued, and does today. How does it continue to happen with so much awareness? How much power do these people have? Who are they connected to?

The topic of pedophilia and the trafficking of children has gained a lot of attention within the past year alone, more than we’ve ever seen from the mainstream. This is due in large part to revelations like the entire Jeffrey Epstein/Prince Andrew Saga, which brought even more attention to this issue. Another example is the rampant child porn haring that’s been happening within the Pentagon.

And so there is a growing awareness to the fact that this type of activity is going on in places of high power amongst many people who seem to be above the law. Fortunately we have seen some prosecutions, like the recent conviction of the Vatican’s Cardinal George Pell for sexually abusing children. The list is long. In fact, more details have emerged suggesting that one of Epstein’s main jobs was to entrap high profile people into committing these very types of crimes. You can read more about that specifically here.

Hollywood

When it comes to Hollywood specifically, Harvey Weinstein and recent Kevin Spacey allegations have been responsible for bringing even more awareness to the problem of sexual abuse, and it’s not surprising that Weinstein roamed within the same circles as Epstein, as you can see here.

Smallville actress Allison Mack’s role as a lead member of the NXIVM sex cult also brought attention to the issue. She worked for owner Keith Raniere helping to recruit people into what appeared on the surface to be executive success programs designed to empower people, but within the inner circle was something much different. Raniere was arrested, along with Mack, in March 2018 in Mexico on charges of sex trafficking. This group also has strange connections to the powerful elite, as Billionaire heiress Clare Bronfman was involved, and was indicted on racketeering charges. Rolling Stone reported:

“There are strange political connections as well. Mark Vicente, a documentary filmmaker and former high-ranking member of the group, testified at the trial of NXIVM head Keith Raniere that Clare Bronfman, the billionaire Seagram’s heiress and alleged benefactor of the organization, approached him and a few other members of the group to help her make a contribution to a Clinton campaign.” (source)

So, as you can see, all this is connected in some very strange ways.

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Corey Feldman

A few years ago, one of the biggest child actors of all time, Corey Feldman, gave an interview stating that pedophilia is actually the biggest problem in Hollywood. He’s obviously not the only one from Hollywood who has raised these types of concerns, and he comes from a place of direct experience being one of the biggest child actors of all time.

For a number of years now, he’s been on a mission to expose what’s happening in Hollywood, and what has happened in Hollywood and he’s gone about it very carefully. Now, it’s all culminates in a documentary that’s set to be released on March 9th. During the process, Feldman has been quite outspoken about how hard the process has been, which includes numerous death threats against him and his family and constant requests for him to stop what he’s doing. Obviously there are some very powerful people out there who are afraid of being exposed.

“I can tell you that the number one problem in Hollywood was, and is, and always will be pedophilia. That’s the biggest problem, for children in this industry. . . . It’s all done under the radar . . . it’s the big secret. I was surrounded by them when I was 14 years old . . . they were everywhere, like vultures.” (source)

– Corey Feldman

Since Feldman’s allegations, more victims seem to have come forward. A couple of years ago, the LAPD announced were investigating  28 big name Hollywood moguls for multiple sex crimes. You can read more about that here.

 “Never before has the department received so many sexual assault allegations involving high-profile figures at one time, including many complex cases that are years old with multiple alleged victims.”–LA Times

The trailer for his documentary is below. The title of the documentary is “(My) Truth: The Rape of Two Corey’s,” in memory of his best friend, fellow child star Corey Haim, who has since passed. You can watch a recent interview with Corey and his wife regarding the film, here. And you can follow Corey on twitter for updates, here.

The Issue Goes Much Deeper Based on Our Research

The term “ritual” hasn’t been mentioned in the mainstream. On November 12, 2012 the former Prime Minister of Australia, Julia Gillard, set into motion a Royal Commission to inquire into institutional responses to child abuse. Five years later, in December 2017, the Royal Commission presented its final report to the government, an absolutely damning indictment against institutions that dealt with children, including the Catholic Church. As a result, the current Australian Prime Minister, Scott Morrison, delivered a public apology on October 22, 2018.  You can read more about that story here.

“The crimes of ritual sexual abuse happened in schools, churches, youth groups, scout troops, orphanages, foster homes, sporting clubs, group homes, charities, and in family homes as well.” Australian Prime Minister, Scott Morrison

A paper published in European Psychiatry titled The cremation of care ritual: Burning of effigies or human sacrifice murder? The importance of differentiating complex trauma from schizophrenia in extreme abuse settings” by Dr. Rainer Kurz, explains, a chartered occupational psychologist (Doctor of Philosophy (Ph.D.) at The University of Manchester. Master of Science (MSc) Industrial Psychology at The University of Hull)

In the wake of institutional abuse enquiries and the ‘unbelievable’ child abuse perpetrated by celebrities like Jimmy Saville and Ian Watkins, a ‘new reality’ is setting in that child abuse is pervasive and knows no limits. Reports of elaborate rituals with ‘mock’ human sacrifices at the highly secretive annual ‘Bohemian Grove’ summer festival point towards a pervasive interest in the occult in high society. Mental health professionals have a ‘duty of care’ towards their service users. Unless clear and irrefutable counter-evidence is available it is inappropriate to claim that disclosures of extreme abuse and/or human sacrifice rituals are ‘delusions’ and indicative of Schizophrenia.

When it comes to these pedophile rings and what goes on within them,  the paper linked above cites multiple papers and explains multiple cases:

Epstein, Schwartz & Schwartz (2011) described cases of ‘Forced Impregnation’ by cult members which were followed by Human Sacrifice rituals. They also described UK based abuse groups forced ‘child-on child’ sex abuse salient to the case. Scott (2001) described the casual ease with which some abuse perpetrations torture and kill. 36 survivors completed her survey of whom 34 claimed abuse by members of their immediate family, and 21 by one or both parents. For 34 ritual abuse in childhood involved murder and for 16 involved forced childbirth/abortion. Bekker, Karriker, Overkamp and Rutz (2008) found in their extreme abuse survey that ‘forced impregnation’ by 40 % of 1041 of adult survivors and 33 % of  82 child survivors, and disclosed to 70 percent of 221 professionals bearing witness. Murder of a ‘breeder baby’ by the perpetrators was reported by 26%, 18% and 55% respectively. Witnessing murder by perpetrators was reported 56%, 43% and 77% respectively.

Research eventually led to the Franklin scandal that broke in 1989 when hundreds of children were apparently flown around the US to be abused by high ranking ‘Establishment’ members. Former state senator John W DeCamp, cited as one of the most effective legislators in Nebraska history, is today attorney for two of the abuse victims. A 15 year old girl disclosed that she had been abused since the age of 9 and was exposed since the age of 9 and was exposed to ‘ritual murder’ of a new born girl, a small boy (who was subsequently fried and eaten) and three others. (source)

Related CE Article: Jeffrey Epstein’s Case Raises Questions About Royal Family Pedophilia & Elite Ritualistic Abuse of Children

Our Interview With A Survivor

Anneke Lucas is an author, speaker, advocate for child sex trafficking victims, founder of the non-profit organization Liberation Prison Yoga, and creator of the Unconditional Model.

Her work is based off her 30-year journey to restore her mental and physical wellbeing after surviving some of the worst atrocities known to humankind before the age of 12. Sold as a young child into a murderous pedophile network by her family, she was rescued after nearly six years of abuse and torture.

We recently conducted an interview with her. Below is a clip from the four part series, as it was a very long and detailed interview. You can access the full interview HERE on CETV, a platform we created to help combat internet censorship and allow us to continue to do our work and get the word out about various issues and topics.

This interview goes deep and there’s a good conscious takeaway as to why exposing this type of thing is good, and helps moves humanity forward in several different ways.

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The Nurse Cat From Poland Who Looks After Sick & Injured Animals In A Shelter

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In Brief

  • The Facts:

    Rademenes is a little black cat that has miraculously escaped death after a very close call caused by an upper-respiratory infection. A few years ago he made headlines when his story got out about how he comforts other sick animals.

  • Reflect On:

    We have so much to learn from animals, and we have no right to abuse them in any way.

This is just a simple heartwarming story to hopefully make your day! Rademenes is a little black cat that has miraculously escaped death after a very close call caused by an upper-respiratory infection. He was originally brought to an animal shelter in Bydgoszcz, a city in Poland, to be euthanized, but against all odds, this little black kitty survived. Now with a second chance at life, Rademenes has decided to give back, and spends his days taking care of other animals in the shelter that he was originally admitted to. Workers at this shelter jokingly call this friendly kitty one of their “full-time nurses,” as he provides love and comfort to sick and injured animals. Read on for more of this heartwarming story!

Rademenes is often seen cuddling up and caring for the sick animals that come into the shelter…

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He is known to spend extra time and give extra attention to those animals that are recovering from surgery.

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What a caring and loving guy! I notice whenever I’m sick or upset, my cats seem to know and give me extra attention.

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veterinary-nurse-cat-hugs-shelter-animals-radamenes-bydgoszcz-poland-8

This furry, black creature will often lick and clean out the ears of the animal patients at the shelter. 

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So sweet…

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These animals are so lucky to have Rademenes by their side! Hopefully he can continue on providing comfort and love for years to come!

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Much Love

Source:

http://tvnmeteo.tvn24.pl/informacje-pogoda/polska,28/rademenes-czarny-kot-ktory-przynosiszczescie-chorym-zwierzetom,162731,1,0.html

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Apple Fined £21,000,000 For Deliberately Slowing Down Older iPhone Models

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In Brief

  • The Facts:

    Apple was caught deliberately slowing down and degrading the battery life of older iPhone models.

  • Reflect On:

    What causes us to create products that are useless after just a year or two? Are we greedy? Or is our economy forcing constant growth and the need to keep raising profits just to stay alive and keep shareholders happy?

An investigation launched in January 2018 determined that Apple had used a software update in order to deliberately slow down older iPhone models. Even though Apple admitted to this accusation, they claim it was done in an effort to try and help preserve the battery life of the phone.

The investigation was undertaken by a consumer watchdog from France, and now Apple will face the wrath of France’s Directorate General for Competition, Consumption and the Suppression of Fraud (DGCCRF), who recently announced this on their website.

The DGCCRF has indeed shown that iPhone owners had not been informed that the updates of the iOS operating system (10.2.1 and 11.2) they installed were likely to slow down the operation of their device.

These updates, released during 2017, included a dynamic power management device which, under certain conditions and especially when the batteries were old, could slow down the functioning of the iPhone 6, SE models and 7.

Unable to revert to the previous version of the operating system, many consumers would have been forced to change their batteries or even buy a new phone.

Apple has not yet commented on this conclusion. However according to the DGCCRF, they have accepted the fine.

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Apple’s Apology

In 2017, when the investigation began, Apple attempted to save face with their consumers by posting the following apology:

We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.

We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about the issue so we would like to clarify and let you know about some changes we’re making.

Along with this apology, Apple announced that the company would reduce the cost of the replacement batteries for iPhone 6s and later editions that are out of warranty. They reduced the price from $79 to $29 and this was available anywhere Apple products were sold until December 2018.

Planned Obsolescence?

If you are unfamiliar with this term, it is used to describe a practice companies often use when designing their products, designing them with the intention of having them break down so that consumers will have to repeatedly purchase the product more often. From a business standpoint, it makes sense, if the consumer only had to buy each product once in their life, that wouldn’t be very good for business. But having it deliberately break down every couple of years ensures that the consumer will keep buying it over and over again.

The term ‘perceived obsolescence’ refers to products that are seemingly out of date, and thus the consumer makes the decision to replace the item, even if it’s still in perfect working condition. We all know Apple is famous for this. We see images of people waiting in line overnight, in the cold, just to get the latest model, even though their current model is just fine. Considering Apple comes out with a new model at least every year, all the company would have to do is market it correctly, adding just the right features to persuade the consumer that they must have it. In this day and age, that’s pretty easy to do as we often want the latest and greatest thing to satisfy our constant yearning for more.

Irresponsible or A Factor of Our Economy?

It is great to know that organizations such as the DGCCRF exist, so that these massive corporations can be held accountable for their actions. Not only are these types of business practices deceptive and unfair to the consumer, but from an environmental standpoint, they are destructive. When you consider the amount of resources, manpower, time, and money that are put into these products just to have them deliberately break down, there is very little upside to this tactic other than to keep making more money. This is a clear example of how our species is disconnected from themselves and the world.

We must then ask: what really creates these decisions? Is it greed? The need to stay alive? The need for companies to always post profits? Which then leads us to ask, if we built an economic system where everything gets more expensive every year, and where companies always are forced to do better, doesn’t this mean that we will always have to find ways to cut corners and get people to buy? The thinking of scarcity, which creates and economy based on scarcity is not going to be solved by policy, but a rejection and change in our economic system as a whole. This is course will only come from us changing our thinking first though.

The fact of the matter is that there is technology that exists now that can last much longer than what we currently have available to us. We choose as a whole to use lower quality products just so we can keep our scarcity-based and destructive economic system alive.

This is why we made our latest film called Regenerate: Beyond The CO2 Narrative. It’s a look at our environmental issues from a whole new perspective, one that truly aims to solve the issues we face instead of simply blaming CO2 and working to maintain a scarcity-based economy. You can check out the trailer here.

Free Docu-series - Supplements Revealed

Over the past year, Revealed Films has been filming researchers, medical professionals, scientists, athletes, executives, moms, advocates, and many more to clear the air on all things supplements. The global viewing event for Supplements Revealed is finally here and we want you to see it - February 18-28.

Click To Register Free

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